Stephen Vargo
Encyclopedia
Stephen L. Vargo, Ph.D is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i at Manoa. He has an MS degree in social psychology and a Ph.D. in Marketing. He has held visiting positions at the University of Maryland
, Collage Park the University of California
, Riverside, and the University of Auckland
. Prior to entering academics, he had a career in entrepreneurial business and has consulted for a variety of major national, regional, and local corporations and governmental agencies.
and thought and consumers’ evaluative reference scales. He has had articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science
, the Journal of Service Research, the Journal of Retailing, the Journal of Macromarketing, and other major marketing journals and books, including, The Service Dominant Logic of Marketing: Dialog, Debate, and Directions, which he co-edited.
for “significant contribution to marketing theory and thought.” His 2004 article in the Journal of Marketing titled “Evolving to a New Dominant Logic for Marketing” is the most-cited marketing article published in the last 10 years.
University of Maryland
When the term "University of Maryland" is used without any qualification, it generally refers to the University of Maryland, College Park.University of Maryland may refer to the following:...
, Collage Park the University of California
University of California
The University of California is a public university system in the U.S. state of California. Under the California Master Plan for Higher Education, the University of California is a part of the state's three-tier public higher education system, which also includes the California State University...
, Riverside, and the University of Auckland
University of Auckland
The University of Auckland is a university located in Auckland, New Zealand. It is the largest university in the country and the highest ranked in the 2011 QS World University Rankings, having been ranked worldwide...
. Prior to entering academics, he had a career in entrepreneurial business and has consulted for a variety of major national, regional, and local corporations and governmental agencies.
Research
Professor Vargo’s primary areas of research are marketing theoryMarketing Theory
Marketing Theory is a peer-reviewed academic journal that publishes papers in the field of Business. The journal's editor is Pauline Maclaren...
and thought and consumers’ evaluative reference scales. He has had articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science
Journal of the Academy of Marketing Science
The Journal of the Academy of Marketing Science is a scholarly journal in marketing. JAMS has been ranked as #5 in perceptual journal ranking studies in marketing in 1987, 1997, and 2009...
, the Journal of Service Research, the Journal of Retailing, the Journal of Macromarketing, and other major marketing journals and books, including, The Service Dominant Logic of Marketing: Dialog, Debate, and Directions, which he co-edited.
Editorial Positions
Professor Vargo currently serves on the editorial review boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, Journal of Service Research, the Australasian Marketing Journal, and the Journal of Service Management and Service Science. He has also served as co-editor of a special issue of the Journal of the Academy of Marketing Science, as well as editor of special issues in other leading journals such as European Journal of Marketing and Marketing Theory.Awards
Professor Vargo has been awarded the Harold H. Maynard Award by the American Marketing AssociationAmerican Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
for “significant contribution to marketing theory and thought.” His 2004 article in the Journal of Marketing titled “Evolving to a New Dominant Logic for Marketing” is the most-cited marketing article published in the last 10 years.