Steel Reserve
Encyclopedia
Steel Reserve is an American lager
brand owned and produced by Steel Brewing Company. MillerCoors
is the company listed on Steel Reserves' Privacy Policy
and Terms & Conditions
pages. The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt Liquor" and "High Gravity Lager
", respectively. Its claim to fame is its unusually high alcohol content (typically 8.1% ABV
) and low price.
Steel Reserve labels are emblazoned with a stylized "211". The packaging once proclaimed that the beverage was brewed
for 28 days. However, the brewer has replaced the "28 days" stamp on the label with an "S|R."
variety is most widely available. In some states, including Louisiana, Mississippi, South Carolina, Arkansas, Georgia (GA & SC actually do have the 8.1% variety) Tennessee and Vermont, the beverage is sold at a diluted 6.0% ABV in accordance with state law. Steel Reserve 8.1% BA is now available in Alabama, Iowa and is available in South carolina at 8.1% BA. Although the "High Gravity Lager" is more widely available than the "Triple Export Malt Liquor", it has yet to find availability in all markets.
also adopted the "High Gravity" nomenclature, referring to the term specific gravity, a measurement used to quantify the sugars available to produce alcohol in a fermented beverage, which may give an indication of alcohol content, and released Hurricane High Gravity Lager with the same alcohol content, container sizes, and similar price point
.
Lager
Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...
brand owned and produced by Steel Brewing Company. MillerCoors
MillerCoors
MillerCoors is a joint venture between SABMiller and Molson Coors Brewing Company, announced on October 9, 2007. The joint venture has the responsibility of selling brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, and Blue Moon in the United...
is the company listed on Steel Reserves' Privacy Policy
Privacy policy
Privacy policy is a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses and manages a customer or client's data...
and Terms & Conditions
Terms of service
Terms of service are rules which one must agree to abide by in order to use a service. Unless in violation of consumer protection laws, such terms are usually legally binding...
pages. The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt Liquor" and "High Gravity Lager
High gravity beer
High gravity beer refers to specialty beer either craft beers or malt liquors with an increased specific gravity. A beer with an original gravity 1.070 is generally considered to be high. High gravity beers are a traditional expression of beer making in Europe, but only a small percentage of...
", respectively. Its claim to fame is its unusually high alcohol content (typically 8.1% ABV
ABV
ABV is a three-letter acronym that may refer to:* Alcohol by volume, a measure of the alcohol content of alcoholic drinks* Nnamdi Azikiwe International Airport, Abuja, Nigeria, from its IATA airport code...
) and low price.
General
Steel Reserve is sold in 40 USoz bottles. It also is distributed in 24 USoz cans, 22 USoz bottles, 16 USoz cans in packs of four or six, and 12 USoz cans in packs of six or twelve.Steel Reserve labels are emblazoned with a stylized "211". The packaging once proclaimed that the beverage was brewed
Brewing
Brewing is the production of beer through steeping a starch source in water and then fermenting with yeast. Brewing has taken place since around the 6th millennium BCE, and archeological evidence suggests that this technique was used in ancient Egypt...
for 28 days. However, the brewer has replaced the "28 days" stamp on the label with an "S|R."
Availability
The 40-ounce, 8.1% ABVAlcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
variety is most widely available. In some states, including Louisiana, Mississippi, South Carolina, Arkansas, Georgia (GA & SC actually do have the 8.1% variety) Tennessee and Vermont, the beverage is sold at a diluted 6.0% ABV in accordance with state law. Steel Reserve 8.1% BA is now available in Alabama, Iowa and is available in South carolina at 8.1% BA. Although the "High Gravity Lager" is more widely available than the "Triple Export Malt Liquor", it has yet to find availability in all markets.
Competitor response
Anheuser-BuschAnheuser-Busch
Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...
also adopted the "High Gravity" nomenclature, referring to the term specific gravity, a measurement used to quantify the sugars available to produce alcohol in a fermented beverage, which may give an indication of alcohol content, and released Hurricane High Gravity Lager with the same alcohol content, container sizes, and similar price point
Price point
Price points are prices at which demand for a given product is supposed to stay relatively high.- Characteristics :Introductory microeconomics depicts a demand curve as downward-sloping to the right and either linear or gently convex to the origin...
.