Spider-Man and Friends
Encyclopedia
Spider-Man and Friends was a line of action figures and related merchandise featuring the comic book
Comic book
A comic book or comicbook is a magazine made up of comics, narrative artwork in the form of separate panels that represent individual scenes, often accompanied by dialog as well as including...

 character Spider-Man
Spider-Man
Spider-Man is a fictional Marvel Comics superhero. The character was created by writer-editor Stan Lee and writer-artist Steve Ditko. He first appeared in Amazing Fantasy #15...

 and other characters appearing in Marvel Comics
Marvel Comics
Marvel Worldwide, Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American company that publishes comic books and related media...

 publications, released by Marvel Entertainment
Marvel Entertainment
Marvel Entertainment, LLC , formerly Marvel Enterprises and Toy Biz, Inc., is an American entertainment company formed from the merger of Marvel Entertainment Group, Inc. and Toy Biz, Inc....

's toy division, Toy Biz, from 2003 to 2006. The line was aimed primarily at preschool
Nursery school
A nursery school is a school for children between the ages of one and five years, staffed by suitably qualified and other professionals who encourage and supervise educational play rather than simply providing childcare...

-age children, and the character likenesses used were often altered to seem "cuter" and more child-like (and child-friendly); most characters were depicted as wide-eyed and smiling, even supervillains and characters better known for anger or savagery, such as the Incredible Hulk
Hulk (comics)
The Hulk is a fictional character, a superhero in the . Created by Stan Lee and Jack Kirby, the character first appeared in The Incredible Hulk #1 ....

 or Wolverine
Wolverine (comics)
Wolverine is a fictional character, a superhero that appears in comic books published by Marvel Comics. Born as James Howlett and commonly known as Logan, Wolverine is a mutant, possessing animal-keen senses, enhanced physical capabilities, three retracting bone claws on each hand and a healing...

.

Heroes

  • Spider-Man
    Spider-Man
    Spider-Man is a fictional Marvel Comics superhero. The character was created by writer-editor Stan Lee and writer-artist Steve Ditko. He first appeared in Amazing Fantasy #15...

  • Spider-Girl—essentially a female counterpart to Spider-Man, wearing a near-identical costume; has no perceived connection to the Marvel Comics character of the same name
    Spider-Girl
    Spider-Girl is a superheroine in Marvel Comics' MC2 universe. The character was created by Tom DeFalco and Ron Frenz as the teenage daughter of Spider-Man and Mary Jane Watson, and first appeared in What If #105...

     or the various characters known as Spider-Woman
    Spider-Woman
    Spider-Woman is the codename of several fictional characters in comic books published by Marvel Comics.-Publication history:Marvel Comics' then-publisher Stan Lee, said in 1978, shortly after Spider-Woman's debut in Marvel Spotlight #32 Spider-Woman is the codename of several fictional characters...

    . Storybooks under the Spider-Man and Friends brand name suggest that she is Spider-Man's cousin.
  • Wolverine
    Wolverine (comics)
    Wolverine is a fictional character, a superhero that appears in comic books published by Marvel Comics. Born as James Howlett and commonly known as Logan, Wolverine is a mutant, possessing animal-keen senses, enhanced physical capabilities, three retracting bone claws on each hand and a healing...

  • Hulk
    Hulk (comics)
    The Hulk is a fictional character, a superhero in the . Created by Stan Lee and Jack Kirby, the character first appeared in The Incredible Hulk #1 ....

  • Captain America
    Captain America
    Captain America is a fictional character, a superhero that appears in comic books published by Marvel Comics. The character first appeared in Captain America Comics #1 , from Marvel Comics' 1940s predecessor, Timely Comics, and was created by Joe Simon and Jack Kirby...

  • Thor
    Thor (Marvel Comics)
    Thor is a fictional superhero who appears in publications published by Marvel Comics. The character first appeared in Journey into Mystery #83 and was created by editor-plotter Stan Lee, scripter Larry Lieber, and penciller Jack Kirby....

  • Cyclops
    Cyclops (comics)
    Cyclops is a fictional character, the leader of the X-Men superhero team in the . A mutant, Cyclops emits a powerful energy beam from his eyes...

  • Hercules
    Hercules (Marvel Comics)
    Hercules is a fictional character that appears in publications by Marvel Comics. The character first appears in Journey into Mystery Annual #1 and was created by writer-editor Stan Lee and artist/co-plotter Jack Kirby....

  • Iron Man
    Iron Man
    Iron Man is a fictional character, a superhero in the . The character was created by writer-editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, first appearing in Tales of Suspense #39 .A billionaire playboy, industrialist and ingenious engineer,...

  • The Fantastic Four
    Fantastic Four
    The Fantastic Four is a fictional superhero team appearing in comic books published by Marvel Comics. The group debuted in The Fantastic Four #1 , which helped to usher in a new level of realism in the medium...

  • Iceman
    Iceman (comics)
    Iceman is a fictional Marvel Comics superhero, a member of the X-Men. Created by writer Stan Lee and artist/co-writer Jack Kirby, he first appeared in X-Men vol. 1 #1, ....

  • Colossus
    Colossus (comics)
    Colossus is a fictional character, a superhero in the Marvel Comics universe. Created by writer Len Wein and illustrator Dave Cockrum, he first appeared in Giant-Size X-Men #1...

  • The Beast
    Beast (comics)
    Beast , Dr. Henry Philip "Hank" McCoy, is a comic book character, a Marvel Comics superhero and a member of the mutant team of superheroes known as the X-Men...

    --for the most part, he is the same as the original Beast, but he is not a mutant, instead having been an ordinary boy (who appears similar to Beast's earliest appearances) who invented a potion that made him grow long blue hair.

Villains

  • The Rhino
    Rhino (comics)
    The Rhino is a fictional character that appears in comic books published by Marvel Comics. Created by writer Stan Lee and artist John Romita, Sr., the character first appeared in The Amazing Spider-Man #41 The Rhino (Aleksei Mikhailovich Sytsevich) is a fictional character that appears in comic...

  • The Lizard
    Lizard (comics)
    The Lizard is a fictional character, a supervillain in the Marvel Comics universe and enemy of Spider-Man. The Lizard first appeared in The Amazing Spider-Man #6 , and was created by Stan Lee and Steve Ditko...

  • The Green Goblin
    Green Goblin
    The Green Goblin is a fictional character, a supervillain who appears in the comic books published by Marvel Comics. The character was created by writer Stan Lee and artist Steve Ditko, and first appeared in The Amazing Spider-Man #14 ....

  • Doctor Octopus
    Doctor Octopus
    Doctor Octopus is a fictional character, a supervillain that appears in comic books published by Marvel Comics since 1963. A highly intelligent mad scientist, Doctor Octopus is one of Spider-Man's greatest foes...


The end of Friends

The Spider-Man and Friends line ceased production at the end of 2006, when all toy licenses for Marvel Comics characters passed from Toy Biz to Hasbro
Hasbro
Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...

; the final wave of figures was released in December 2006.

Hasbro currently continues the concept of Marvel characters for the preschool set with a new line of action figures called Marvel Super Hero Squad
Marvel Super Hero Squad
Marvel Super Hero Squad is an action figure line marketed by Hasbro beginning in 2006. The line features scale replicas of comic book heroes from the Marvel Comics universe. Each figure is portrayed in a cartoonish super-deformed-style. The line was designed for younger collectors but has become a...

, which debuted in January 2007. Featured characters in Wave 1 include Archangel
Archangel (comics)
Warren Kenneth Worthington III is a fictional character, a comic book antihero in the Marvel Comics universe. Originally known as Angel and later Archangel, Worthington is one of the founding members of the X-Men. Created by writer Stan Lee and artist/co-creator Jack Kirby, he first appeared in...

, Colossus, Captain America, Magneto
Magneto (comics)
Magneto is a fictional character that appears in comic books published by Marvel Comics. He is the central villain of the X-Men comic, as well as the TV show and the films. The character first appears in X-Men #1 , and was created by writer Stan Lee and artist Jack Kirby...

, Sabretooth
Sabretooth (comics)
Sabretooth is a fictional character, a Marvel Comics supervillain created by writer Chris Claremont and artist/co-writer John Byrne. The character first appeared in Iron Fist #14...

, Cyclops, Wolverine, and Hawkeye
Hawkeye (comics)
Hawkeye , also known as Goliath and Ronin, is a fictional character that appears in the comic books published by Marvel Comics. The character first appeared in Tales of Suspense #57 and was created by writer Stan Lee and artist Don Heck. Hawkeye joined the Avengers in Avengers Vol. 1 #16 Hawkeye...

., Wave 2 includes Hulk, Wasp, Iron Man, Thor, Daredevil, Elektra, Punisher, and Ghost Rider. Super Hero Squad figures are much smaller than their Spider-Man and Friends predecessors, and are comparable in size and design to a similarly preschool-specific line of Star Wars
Star Wars
Star Wars is an American epic space opera film series created by George Lucas. The first film in the series was originally released on May 25, 1977, under the title Star Wars, by 20th Century Fox, and became a worldwide pop culture phenomenon, followed by two sequels, released at three-year...

 toys already produced by Hasbro. In 2009, an animated series based on the toy line debuted, titled The Super Hero Squad Show
The Super Hero Squad Show
The Super Hero Squad Show is an American cartoon series by Marvel Animation. It is based on the Marvel Super Hero Squad action figure line from Hasbro, which portray the characters of the Marvel Universe in a cartoonish super-deformed-style...

.
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