Skouras Brothers
Encyclopedia
The Skouras Brothers Enterprises Inc. was an American movie theater
Movie theater
A movie theater, cinema, movie house, picture theater, film theater is a venue, usually a building, for viewing motion pictures ....

 chain from the early days of film-making based in St. Louis, Missouri
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...

. It was owned and operated by three brothers: Charles, Spyros and George. Even though it never became as important and famous as other family based companies, like the Warner Brothers, its members came to play important roles in American film industry.

The Skouras brothers arrived in St. Louis in 1910 from Greece. Living frugally on wages as busboys and bartenders in downtown hotels, they pooled their savings of $3500 in 1914 and in partnership with two other Greeks
Greeks
The Greeks, also known as the Hellenes , are a nation and ethnic group native to Greece, Cyprus and neighboring regions. They also form a significant diaspora, with Greek communities established around the world....

, they constructed a modest nickelodeon (movie theater) at 1420 Market Street on the site of today's Peabody Opera House. This initial property, named the Olympia, was quickly followed by the acquisition of other theaters.

The brothers incorporated in 1924 with $400,000 capital stock. By then more than thirty local theaters belonged to the Skouras Brothers Co. of St. Louis
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...

. The biggest moment for the Skouras empire came when their dream of building a world-class movie palace in downtown St. Louis was grandly realized in 1926 when the $5.5 million Ambassador Theatre Building opened (this theater re-opened in 1939 as the New Fox Theatre
Fox Theatre (St. Louis)
The Fox Theatre, a former movie palace, is a performing arts center located at 527 N. Grand Blvd. in St. Louis, Missouri. Also known as "The Fabulous Fox", it is situated in the arts district of the Grand Center area in Midtown St. Louis, one block north of Saint Louis University...

).
During the depression the company encountered financial trouble. Like many other movie and theatrer moguls the Skouras Brothers were fighting for their survival. In 1928, control of the Skouras Brothers Enterprises, Inc., and the St. Louis Amusement Company was acquired by Warner Brothers Pictures, Inc.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...

 and the brothers joined the film company as managers of film production. On January 24, 1931, the Skouras Brothers resigned from Warner Brothers.

Spyros Skouras
Spyros Skouras
Spyros Panagiotis Skouras was an American motion picture pioneer and movie executive who was the president of the 20th Century Fox from 1942 to 1962...

 became in 1942 president of 20th Century Fox
20th Century Fox
Twentieth Century Fox Film Corporation — also known as 20th Century Fox, or simply 20th or Fox — is one of the six major American film studios...

. During Skouras' tenure - which was the longest in the company's history - he worked to rescue the faltering movie industry from television's lure. 20th Century Fox's famous advertising slogan, Movies are Better than Ever, gained credibility in 1953 when Spyros introduced Cinemascope
CinemaScope
CinemaScope was an anamorphic lens series used for shooting wide screen movies from 1953 to 1967. Its creation in 1953, by the president of 20th Century-Fox, marked the beginning of the modern anamorphic format in both principal photography and movie projection.The anamorphic lenses theoretically...

 in the studio's groundbreaking feature film The Robe
The Robe (film)
The Robe is a 1953 American Biblical epic film that tells the story of a Roman military tribune who commands the unit that crucifies Jesus. The film was made by 20th Century Fox and is notable for being the first film released in the widescreen process CinemaScope.It was directed by Henry Koster...

. With his introduction of Cinemascope
CinemaScope
CinemaScope was an anamorphic lens series used for shooting wide screen movies from 1953 to 1967. Its creation in 1953, by the president of 20th Century-Fox, marked the beginning of the modern anamorphic format in both principal photography and movie projection.The anamorphic lenses theoretically...

, Skouras did much to save the movie industry from its newly invented competitor - television.

Charles Skouras
Charles Skouras
Charles P. Skouras in Skourohorion, Greece, was an American movie executive and president of Fox Coast West. He and his two brothers, George Skouras and Spyros Skouras, came from Greece as poor sons of a sheep herder who rose to become top movie executives.-Biography:The Skouras brothers arrived...

 became president of Fox Coast West. In a late 1950s suit, Samuel Goldwyn
Samuel Goldwyn
Samuel Goldwyn was an American film producer, and founding contributor executive of several motion picture studios.-Biography:...

 claimed that Twentieth Century-Fox, Fox West Coast Theatres, National Theatres, Charles P. Skouras, and several affiliated circuits including T & D. Junior Enterprises had intentionally discriminated against independently-produced films, and he sought compensation for years of perceived oppression. Charles died before the trial took place.

George Skouras
George Skouras
George P. Skouras, George Skowras, in Skourohorion, Greece, was an American movie executive and president of United Artists Theatres. He was one of ten children, three of which came over from Greece in 1910 as poor sons of a sheep herder and rose to become top movie executives...

became president of United Artists Theatres. In 1952 George joined United Artists with Michael Todd and Joe Schenck, former president of Twentieth Century Fox, in order to form the Magna Theatre Corporation for production and distribution of Todd-AO films.
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