SignalDemand, an on-demand provider of price and margin optimization software for large manufacturers, was founded in 2004 by Mike Neal and is based in San Francisco with its European headquarters in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. SignalDemand delivers their solutions as a Software as a Service

Software as a Service

Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...

 (SaaS).

Customers

SignalDemand customers include major meat and food producers such as Cargill, Farmland Foods, Hormel, National Frozen Foods, Rich Products, Seaboard Foods and Ventura Foods.

Investors

SignalDemand investors include Interwest Partners, Hummer Winblad Venture Partners, General Catalyst Partners

General Catalyst Partners

General Catalyst Partners is a private equity firm focused on venture capital investments in early stage technology-based companies including software, infrastructure software and applied technology businesses. The firm has also includes a growth capital team that focuses on later stage...

 and Catamount Ventures.