Shore Fire Media
Encyclopedia
Shore Fire Media is a publicity
and media management firm, based in Brooklyn, New York, that specializes in entertainment and popular culture. Founded by former Columbia Records
Vice President Marilyn Laverty, the company is known for its representation of Bruce Springsteen
, who was the firm's initial client along with Wynton Marsalis
. Shore Fire Media is also recognized for its work with companies and organizations such as TuneCore
, A2IM, PhotoShelter, Digital Photo Academy and WhyHunger; the Big Bill Broonzy biography 'I Feel So Good,' the documentary films "Lemmy: 49% Motherf**ker, 51% Son Of A Bitch" and "Ron Sexsmith: Love
Shines," and the artist Francis Mesaros, as well as its years long representation of Elvis Costello
, Neko Case
, Dr. John
, Maxwell
, Ricky Skaggs
, Steven Van Zandt
, Smithsonian Folkways Recordings, The Hold Steady
, Diana Krall
and others.
Advertising Age
s 2003 Entertainment Marketers of the Year Award was awarded to Laverty in honor of Shore Fire's campaign behind Bruce Springsteen and the E Street Band's The Rising
.
Since 2006, Shore Fire clients were nominated for 121 Grammy Award
s and have won 42 during that period. Major wins include the Album of the Year Awards in 2008 (Herbie Hancock
) and 2009 (Robert Plant
and Alison Krauss
)
and Best New Artist in 2010 (Zac Brown Band
) . In 2011, Mavis Staples
thanked Shore Fire Media during her acceptance speech after winning the award for her record 'You Are Not Alone' in the Best Americana Album category
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
and media management firm, based in Brooklyn, New York, that specializes in entertainment and popular culture. Founded by former Columbia Records
Columbia Records
Columbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...
Vice President Marilyn Laverty, the company is known for its representation of Bruce Springsteen
Bruce Springsteen
Bruce Frederick Joseph Springsteen , nicknamed "The Boss," is an American singer-songwriter who records and tours with the E Street Band...
, who was the firm's initial client along with Wynton Marsalis
Wynton Marsalis
Wynton Learson Marsalis is a trumpeter, composer, bandleader, music educator, and Artistic Director of Jazz at Lincoln Center. Marsalis has promoted the appreciation of classical and jazz music often to young audiences...
. Shore Fire Media is also recognized for its work with companies and organizations such as TuneCore
TuneCore
TuneCore is an online distribution service for music founded in 2005. TuneCore principally offers musicians and other rights-holders the opportunity to place their music into online retailers such as iTunes, AmazonMP3, Zune Marketplace, Rhapsody, eMusic, and others for sale.-History and...
, A2IM, PhotoShelter, Digital Photo Academy and WhyHunger; the Big Bill Broonzy biography 'I Feel So Good,' the documentary films "Lemmy: 49% Motherf**ker, 51% Son Of A Bitch" and "Ron Sexsmith: Love
Shines," and the artist Francis Mesaros, as well as its years long representation of Elvis Costello
Elvis Costello
Elvis Costello , born Declan Patrick MacManus, is an English singer-songwriter. He came to prominence as an early participant in London's pub rock scene in the mid-1970s and later became associated with the punk/New Wave genre. Steeped in word play, the vocabulary of Costello's lyrics is broader...
, Neko Case
Neko Case
Neko Case is an American singer-songwriter, best known for her solo career and her contributions as a member of the Canadian indie rock group The New Pornographers....
, Dr. John
Dr. John
Malcolm John "Mac" Rebennack, Jr. , better known by the stage name Dr. John , is an American singer-songwriter, pianist and guitarist, whose music combines blues, pop, jazz as well as Zydeco, boogie woogie and rock and roll.Active as a session musician since the late 1950s, he came to wider...
, Maxwell
Maxwell
-People:* Maxwell , Grammy winning R&B/neo-soul singer* Maxwell Cabelino Andrade , a Brazilian footballer who plays for Spanish La Liga club FC Barcelona...
, Ricky Skaggs
Ricky Skaggs
Rickie Lee "Ricky" Skaggs is a country and bluegrass singer, musician, producer, and composer. He primarily plays mandolin; however, he also plays fiddle, guitar, and banjo.-Early career:...
, Steven Van Zandt
Steven Van Zandt
Steven Van Zandt is an Italian-American musician, songwriter, arranger, record producer, actor, and radio disc jockey, who frequently goes by the stage names Little Steven or Miami Steve...
, Smithsonian Folkways Recordings, The Hold Steady
The Hold Steady
The Hold Steady is an American indie rock band from Brooklyn, New York, formed in 2004. The band consists of Craig Finn , Tad Kubler , Galen Polivka , Bobby Drake , and Steve Selvidge...
, Diana Krall
Diana Krall
Diana Jean Krall, OC, OBC is a Canadian jazz pianist and singer, known for her contralto vocals. She has sold more than 6 million albums in the US and over 15 million worldwide; altogether, she has sold more albums than any other female jazz artist during the 1990s and 2000s...
and others.
Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
s 2003 Entertainment Marketers of the Year Award was awarded to Laverty in honor of Shore Fire's campaign behind Bruce Springsteen and the E Street Band's The Rising
The Rising (album)
The Rising is the 12th studio album by American recording artist Bruce Springsteen, released in 2002 on Columbia Records. In addition to being Springsteen's first studio album in seven years, it was also his first with the E Street Band in 18 years...
.
Since 2006, Shore Fire clients were nominated for 121 Grammy Award
Grammy Award
A Grammy Award — or Grammy — is an accolade by the National Academy of Recording Arts and Sciences of the United States to recognize outstanding achievement in the music industry...
s and have won 42 during that period. Major wins include the Album of the Year Awards in 2008 (Herbie Hancock
Herbie Hancock
Herbert Jeffrey "Herbie" Hancock is an American pianist, bandleader and composer. As part of Miles Davis's "second great quintet," Hancock helped to redefine the role of a jazz rhythm section and was one of the primary architects of the "post-bop" sound...
) and 2009 (Robert Plant
Robert Plant
Robert Anthony Plant, CBE is an English singer and songwriter best known as the vocalist and lyricist of the iconic rock band Led Zeppelin. He has also had a successful solo career...
and Alison Krauss
Alison Krauss
Alison Maria Krauss is an American bluegrass-country singer, songwriter and fiddler. She entered the music industry at an early age, winning local contests by the age of ten and recording for the first time at fourteen. She signed with Rounder Records in 1985 and released her first solo album in...
)
and Best New Artist in 2010 (Zac Brown Band
Zac Brown Band
Zac Brown Band is an American country music, southern rock, and folk band based in Atlanta, Georgia. The lineup consists of Zac Brown , Jimmy De Martini , John Driskell Hopkins , Coy Bowles , Chris Fryar and Clay Cook...
) . In 2011, Mavis Staples
Mavis Staples
Mavis Staples is an American rhythm and blues and gospel singer, actress and civil rights activist who recorded with The Staple Singers, her family's band.-Biography:...
thanked Shore Fire Media during her acceptance speech after winning the award for her record 'You Are Not Alone' in the Best Americana Album category