Sherif Sabri
Encyclopedia
Sherif Sabri is an Egyptian
Creative director, director, film, music and TV producer. He is responsible for bringing the artist Ruby
into the limelight by fully producing her debut album as well as writing, producing and directing her movie Saba' Wara'aat Kutchina, AKA 7 Playing Cards.
degree in Engineering from King's College in UK; then he went teaching in Canada. Afterwards Sabri started working in the TV commercials production field. He gained a great success in the 1990s as he directed widespread commercials with creative ideas and catchy jingles.
Sherif Sabri is one of Egypt’s most respected Creative Directors, having worked in the advertising and direct marketing industries both in Egypt and overseas for more than 28 years. Also, he has his leadership role as the founder of SSCS his own advertising agency . Along the way Sherif Sabri has collected more than 25 Egyptian and International awards.
The amount of awards Sabri has received also highlights his creative credentials; that's why he was chosen to direct many national campaigns in Egypt for the NDP (National Democratic Party), FGF (Future Generation Foundation) and others.
As a Creative Director, Sabri embodies strong aesthetic sensibilities with a passion for and expertise in contemporary advertising technologies.
Prior to SSCS, Sabri spent several years as the Creative Director for Saatchi and Saatchi UK. In this time, he has made a significant contribution in developing marketing strategies to major international brands that include DHL, Hilton Hotels, P&G, Pepsi Co., Coca Cola, and Nestle.
Sabri's music video directing career started with the Egyptian artist Amr Diab
, as he directed several music videos for him (Amarein, Tamalley Maak and "Wala Ala Balo". He later on directed several music videos, including the famous "Youm Wara Youm" by Samira Said
and Cheb Mami
. Sabri also directed the music video of "Elly Tmaneato" by Nawal Al Zoghbi, which caused a bit of stir due to the significant similarities between Sabri's music video and Spice Girls
' Holler.
Afterwards, Sabri met Ruby
on the set of the movie Saba' Wara'aat Kotchina. Sabri has assigned Ruby with a minor role but he noticed that while she was on set she never stopped singing. This inspired him to talk to Ruby into recording her first song "Enta Aref Leih" and they shot the music video in Prague
while shooting the movie Saba' Wara'aat Kotchina AKA 7 Playing Cards. He directed her to be dancing in the streets to the song, wearing a belly dance
r's costume. Sabri promised Ruby fame then.
www.hotamr.com
Egyptians
Egyptians are nation an ethnic group made up of Mediterranean North Africans, the indigenous people of Egypt.Egyptian identity is closely tied to geography. The population of Egypt is concentrated in the lower Nile Valley, the small strip of cultivable land stretching from the First Cataract to...
Creative director, director, film, music and TV producer. He is responsible for bringing the artist Ruby
Ruby (Egyptian singer)
Rania Hussein Mohammed Tawfik Mohammed , known as Ruby , is an Egyptian singer, actress and occasional model who rose to fame with her debut single "Enta Aref Leih" in 2003.- Biography :...
into the limelight by fully producing her debut album as well as writing, producing and directing her movie Saba' Wara'aat Kutchina, AKA 7 Playing Cards.
Biography
Sabri as a teenager, played the guitar for a band called Honeypot, covering Motown hits. Then he didn't pursue a career in music and studied Civil Engineering. He received his PhDPHD
PHD may refer to:*Ph.D., a doctorate of philosophy*Ph.D. , a 1980s British group*PHD finger, a protein sequence*PHD Mountain Software, an outdoor clothing and equipment company*PhD Docbook renderer, an XML renderer...
degree in Engineering from King's College in UK; then he went teaching in Canada. Afterwards Sabri started working in the TV commercials production field. He gained a great success in the 1990s as he directed widespread commercials with creative ideas and catchy jingles.
Sherif Sabri is one of Egypt’s most respected Creative Directors, having worked in the advertising and direct marketing industries both in Egypt and overseas for more than 28 years. Also, he has his leadership role as the founder of SSCS his own advertising agency . Along the way Sherif Sabri has collected more than 25 Egyptian and International awards.
The amount of awards Sabri has received also highlights his creative credentials; that's why he was chosen to direct many national campaigns in Egypt for the NDP (National Democratic Party), FGF (Future Generation Foundation) and others.
As a Creative Director, Sabri embodies strong aesthetic sensibilities with a passion for and expertise in contemporary advertising technologies.
Prior to SSCS, Sabri spent several years as the Creative Director for Saatchi and Saatchi UK. In this time, he has made a significant contribution in developing marketing strategies to major international brands that include DHL, Hilton Hotels, P&G, Pepsi Co., Coca Cola, and Nestle.
Sabri's music video directing career started with the Egyptian artist Amr Diab
Amr Diab
Amr Abdol-Basset Abdol-Azeez Diab is an Egyptian singer and composer of geel music; the contemporary face of Egyptian el-geel pop music, according to World Music. Diab is the best-selling Arab recording artist of all time, according to Let's Go Egypt...
, as he directed several music videos for him (Amarein, Tamalley Maak and "Wala Ala Balo". He later on directed several music videos, including the famous "Youm Wara Youm" by Samira Said
Samira Said
Samira Said is an Egyptian-Moroccan singer.-Early career:Samira Said was born and raised in Rabat. She began singing at the age of 9 and she was discovered on a music program on Royal Moroccan TV, "Mawaheb," alongside another popular singer, Aziza Jalal, when she was 17. She was quickly...
and Cheb Mami
Cheb Mami
Ahmed Khelifati Mohamed better known by his stage name Cheb Mami , is an Algerian-born raï singer...
. Sabri also directed the music video of "Elly Tmaneato" by Nawal Al Zoghbi, which caused a bit of stir due to the significant similarities between Sabri's music video and Spice Girls
Spice Girls
The Spice Girls were a British pop girl group formed in 1994. The group consisted of Victoria Beckham , Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell. They were signed to Virgin Records and released their debut single, "Wannabe" in 1996, which hit number-one in more than 30...
' Holler.
Afterwards, Sabri met Ruby
Ruby (Egyptian singer)
Rania Hussein Mohammed Tawfik Mohammed , known as Ruby , is an Egyptian singer, actress and occasional model who rose to fame with her debut single "Enta Aref Leih" in 2003.- Biography :...
on the set of the movie Saba' Wara'aat Kotchina. Sabri has assigned Ruby with a minor role but he noticed that while she was on set she never stopped singing. This inspired him to talk to Ruby into recording her first song "Enta Aref Leih" and they shot the music video in Prague
Prague
Prague is the capital and largest city of the Czech Republic. Situated in the north-west of the country on the Vltava river, the city is home to about 1.3 million people, while its metropolitan area is estimated to have a population of over 2.3 million...
while shooting the movie Saba' Wara'aat Kotchina AKA 7 Playing Cards. He directed her to be dancing in the streets to the song, wearing a belly dance
Belly dance
Belly dance or Bellydance is a "Western"-coined name for a traditional "Middle Eastern" dance, especially raqs sharqi . It is sometimes also called Middle Eastern dance or Arabic dance in the West, or by the Greco-Turkish term çiftetelli...
r's costume. Sabri promised Ruby fame then.
www.hotamr.com