Sh! Women’s Erotic Emporium is a female-run British business selling sex toys, strap-on dildo

Strap-on dildo

A strap-on dildo is a dildo designed to be worn, usually with a harness, during sexual activity. Harnesses and dildos are made in a wide variety of styles, with variations in how the harness fits the wearer, how the dildo attaches to the harness, as well as various features intended to facilitate...

 harnesses

Bondage harness

A bondage harness is a piece of BDSM equipment worn for the purposes of sexual bondage. It typically consists of a series of leather straps, typically between 1 and 2 cm wide, attached together in such a way as to allow a person to "wear" the item. The item can be worn by both men and women...

, books on all aspects of sex

Sex

In biology, sex is a process of combining and mixing genetic traits, often resulting in the specialization of organisms into a male or female variety . Sexual reproduction involves combining specialized cells to form offspring that inherit traits from both parents...

, and accessories. Founded in 1992 by Kathryn Hoyle and Sophie Walters, the company also manufactures dildos and harnesses, and commissions BDSM

BDSM

BDSM is an erotic preference and a form of sexual expression involving the consensual use of restraint, intense sensory stimulation, and fantasy power role-play. The compound acronym BDSM is derived from the terms bondage and discipline , dominance and submission , and sadism and masochism...

 playthings, lubricant

Lubricant

A lubricant is a substance introduced to reduce friction between moving surfaces. It may also have the function of transporting foreign particles and of distributing heat...

, massage oil, toy cleaner and vibrating toys

Vibrator (sex toy)

Vibrators are devices for the body and skin, to stimulate the nerves for a relaxing and pleasurable feeling. Some vibrators are designed to ergonomically stimulate erogenous zones for erotic stimulation.-History:...

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The Sh! shops are located in Hoxton Square

Hoxton Square

Hoxton Square is a garden square situated in Hoxton in the London Borough of Hackney, in London's East End. Formerly home to industrial premises, since the 1990s it has become the heart of the Hoxton arts and media scene, as well as being a hub of the thriving local entertainment district...

 and Portobello Road

Portobello Road

Portobello Road is a street in the Notting Hill district of The Royal Borough of Kensington and Chelsea in west London, England. It runs almost the length of Notting Hill from south to north, roughly parallel with Ladbroke Grove. On Saturdays it is home to Portobello Road Market, one of London's...

, London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, but the company also runs a mail order business via the company website and has its HQ in Forest Gate.