Set-jetting is the trend of traveling to destinations that are first seen in movies. For instance, touring London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 in a high-speed boat like James Bond

James Bond

James Bond, code name 007, is a fictional character created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short story collections. There have been a six other authors who wrote authorised Bond novels or novelizations after Fleming's death in 1964: Kingsley Amis,...

, or visiting the stately homes that are seen in the Jane Austen films

Jane Austen in popular culture

The works of Jane Austen have been represented in popular culture in a variety of forms.Jane Austen was an English novelist whose social commentary and masterful use of both free indirect speech and irony eventually made her one of the most influential and honored novelists in English literature...

. The term was first coined in the US press in the New York Post

New York Post

The New York Post is the 13th-oldest newspaper published in the United States and is generally acknowledged as the oldest to have been published continuously as a daily, although – as is the case with most other papers – its publication has been periodically interrupted by labor actions...

by journalist Gretchen Kelly.

Corporations, convention and tourism boards are exploiting the trend, creating their own set-jetting travel maps, like the Elizabeth: The Golden Age movie map published by VisitBritain. Other recent movie tie-ins done by tourism boards include France (The Da Vinci Code

The Da Vinci Code (film)

The Da Vinci Code is a 2006 American mystery thriller film directed by Ron Howard. The screenplay was written by Akiva Goldsman and based on Dan Brown's worldwide bestselling 2003 novel, The Da Vinci Code...

), Belgium (In Bruges

In Bruges

In Bruges is a 2008 black comedy crime film written and directed by Martin McDonagh. The film stars Colin Farrell and Brendan Gleeson as two hitmen in hiding, with Ralph Fiennes as their gangster boss. The film takes place—and was filmed—within the Belgian city of Bruges. In Bruges was...

) and Ireland (P.S., I Love You

P.S. I Love You (film)

P.S. I Love You is a 2007 American drama film directed by Richard LaGravenese. The screenplay by LaGravenese and Steven Rogers is based on the 2004 novel of the same name by Cecelia Ahern. The film is dedicated to the memory of producer Molly Smith's sister Windland Smith Rice.-Plot:Holly and Gerry...

).

Although set-jetting is a new concept, it's fast becoming a major factor in the choices travelers make in an increasingly tight economic climate. If a traveler has seen a site in a major motion picture, its media exposure makes it a compelling choice for a family vacation, honeymoon or incentive trip.

The next film to have major set-jetting potential is the Daniel Craig

Daniel Craig

Daniel Wroughton Craig is an English actor. His early film roles include Elizabeth, The Power of One, A Kid in King Arthur's Court and the television episodes Sharpe's Eagle, Zorro and The Young Indiana Jones Chronicles: Daredevils of the Desert...

 James Bond film, Quantum of Solace, with its locations spotlighting London, Italy and other upscale European sites.