Serious Business Records
Encyclopedia
Serious Business Records is an independent record label
Independent record label
An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

 started by Travis Harrison and Andy Ross
Andy Ross
Andy Ross , is an American musician most famous as guitarist, keyboardist and vocalist for the rock band OK Go since 2005. He is also behind a solo project, Secret Dakota Ring, which released albums in 2004 and 2008...

 in Brooklyn, NY in 2004. Since its inception, Serious Business Records has grown to include 14 acts, spanning the genres of classic rock, punk, pop, Americana/Old-Time, and electronic music. Its 33 releases have received press attention in Time Out NY, Allmusic, the Allmusic Blog, Pitchfork Media
Pitchfork Media
Pitchfork Media, usually known simply as Pitchfork or P4k, is a Chicago-based daily Internet publication established in 1995 that is devoted to music criticism and commentary, music news, and artist interviews. Its focus is on underground and independent music, especially indie rock...

, the Washington Post, and Spin
Spin (magazine)
Spin is a music magazine founded in 1985 by publisher Bob Guccione Jr.-History:In its early years, the magazine was noted for its broad music coverage with an emphasis on college-oriented rock music and on the ongoing emergence of hip-hop. The magazine was eclectic and bold, if sometimes haphazard...

, amongst others. Serious Business bands have played 3 CMJ showcases, the Knitting Factory
Knitting Factory
The Knitting Factory is a music venue and concert house with locations in Brooklyn, Boise, Reno, and Spokane. The club originally specialized in jazz and experimental music and has expanded to showcasing all genres of music, performing arts and comedy....

, Pianos, Irving Plaza
Irving Plaza
Irving Plaza is a 1,200-person ballroom-style music venue at 17 Irving Place and East 15th Street in the Union Square neighborhood of Manhattan, New York City...

, the Highline Ballroom, the Bowery Ballroom
Bowery Ballroom
The Bowery Ballroom is a music venue in the Bowery section of New York City. The structure, at 6 Delancey Street, was built just before the Stock Market Crash of 1929. It stood vacant until the end of WWII, when it became a high-end retail store. The neighborhood subsequently went into decline...

, and innumerable small New York venues.

Formation

In 2002, Travis Harrison and Andy Ross
Andy Ross
Andy Ross , is an American musician most famous as guitarist, keyboardist and vocalist for the rock band OK Go since 2005. He is also behind a solo project, Secret Dakota Ring, which released albums in 2004 and 2008...

 began collaborating on two music projects—a rock band called Unsacred Hearts and a solo vehicle called Secret Dakota Ring. The two bands recorded their debut albums, and Harrison and Ross created Serious Business Records as a means to release these endeavors.

From late 2002 until 2003 the hitherto unnamed label operated out of a one room shack on the side of the road in Sayville, Long Island near Travis's hometown. In April 2003 the label moved into another tiny one room shack, this time in Long Island City, Queens. In January 2004 it relocated yet again to a 1300 square feet (120.8 m²) loft space at 538 Johnson Ave in East Williamsburg/Bushwick, Brooklyn
Brooklyn
Brooklyn is the most populous of New York City's five boroughs, with nearly 2.6 million residents, and the second-largest in area. Since 1896, Brooklyn has had the same boundaries as Kings County, which is now the most populous county in New York State and the second-most densely populated...

. It was at this location that the fledgling label officially became Serious Business Records. In late 2004, co-founder Andy Ross
Andy Ross
Andy Ross , is an American musician most famous as guitarist, keyboardist and vocalist for the rock band OK Go since 2005. He is also behind a solo project, Secret Dakota Ring, which released albums in 2004 and 2008...

 moved from New York to California become the guitarist for the rock band OK Go
OK Go
OK Go is a rock band originally from Chicago, Illinois, USA, now residing in Los Angeles, California, USA. The band is composed of Damian Kulash , Tim Nordwind , Dan Konopka and Andy Ross , who joined them in 2005, replacing Andy Duncan...

. Ross has nevertheless remained active in the operation of Serious Business Records. In January 2007 Serious Business relocated to 73 Spring Street in SoHo where it remains to this day.

Musical Direction

From its humble beginning with the Unsacred Hearts and Secret Dakota Ring, Serious Business records soon reached out to musical acquaintances and long-time friends Man in Gray
Man in Gray
Man in Gray was a noise rock band based in Brooklyn/New York City. Their debut EP, entitled No Day/No Night, received critical praise with much of the attention centered on the track titled "Incommunicado," which was listed by Village Voice music editor Chuck Eddy in the publication's annual...

, The Two Man Gentlemen Band, and DraculaZombieUSA. These 5 bands formed the nucleus of Serious Business Records, and though they had little in common musically, many of the same musicians were members of each band. This musical cross-pollination created a close-knit, almost family oriented structure to Serious Business Records that rests at the core of its philosophy as a label. Of the five members in Rocketship Park, only one is not in Higgins; the Homosexuals
The Homosexuals
The Homosexuals are a punk band formed in 1978. They were born out of the ashes of The Rejects.- History :The Rejects were formed at Goldsmith's College in South London in 1976, when Bruno Wizard recruited a young songwriter named Ian Kane to help express his disquiet with the modern world and...

' current lineup includes two members of the Unsacred Hearts, and multi-instrumentalist Josh Kaufman regularly performs with Rocketship Park, Higgins, Jack and the Pulpits, and Secret Dakota Ring. This unique ideology has served Serious Business Records well—the debut records from Secret Dakota Ring and The Two Man Gentlemen Band have long since sold out, and the label continues to attract new bands.

Expansion & Future

Serious Business Records added The Octagon and Kickstart in 2006 and brought out new releases from Benji Cossa and Looker in 2007. In 2008 the label put out a total of 15 releases, amongst them new records from Rocketship Park, Jack and the Pulpits, Higgins notable UK DIY art-punk founding fathers The Homosexuals
The Homosexuals
The Homosexuals are a punk band formed in 1978. They were born out of the ashes of The Rejects.- History :The Rejects were formed at Goldsmith's College in South London in 1976, when Bruno Wizard recruited a young songwriter named Ian Kane to help express his disquiet with the modern world and...

. The latter's 10" EP Love Guns? came out in October and was the first piece of new vinyl issued by the Homosexuals since 1984. Founder Travis Harrison admits that there is little rhyme or reason to the label's expansion. He states, "Everyone who has come on board has done so almost as a complete accident. Old friends colliding with good music." In 2009, Serious Business will continue to issue new material from The Homosexuals
The Homosexuals
The Homosexuals are a punk band formed in 1978. They were born out of the ashes of The Rejects.- History :The Rejects were formed at Goldsmith's College in South London in 1976, when Bruno Wizard recruited a young songwriter named Ian Kane to help express his disquiet with the modern world and...

. Their second SBR 10" vinyl EP is due in April. The fourth album from the constantly touring Vaudevillian Americana duo The Two Man Gentlemen Band is due in February 2009. It is called Drip Dryin' with the Two Man Gentlemen Band (SBR35). The Unsacred Hearts, who are the band responsible for the label's first release in 2004, will issue their second album The Honor Bar. Higgins will issue a split 7" with Andy From Denver. Andy Gonzales is the founder and driving force behind Marshmallow Coast
Marshmallow Coast
Marshmallow Coast is an indie pop band associated with the Elephant Six Collective.-Background:The band began as a solo recording project of singer/songwriter Andy Gonzales, who first recorded as Marshmallow Coast in 1996 with a self-released cassette, which featured contributions from Joel...

, an act closely associated with Athens GA's Elephant 6 collective. Andy has collaborated with Of Montreal
Of Montreal
Of Montreal is an American rock band from Athens, Georgia. It was founded by frontman Kevin Barnes in 1996, named after a failed romance with a woman "of Montreal." The band is one of the bands of the Elephant 6 collective...

 and Olivia Tremor Control.

Timeline

Travis Harrison

As a drummer, Travis Harrison has performed with The Homosexuals
The Homosexuals
The Homosexuals are a punk band formed in 1978. They were born out of the ashes of The Rejects.- History :The Rejects were formed at Goldsmith's College in South London in 1976, when Bruno Wizard recruited a young songwriter named Ian Kane to help express his disquiet with the modern world and...

, The Unsacred Hearts, Double Dong, Secret Dakota Ring, DraculaZombieUSA, TaxiTaxi, Benji Cossa and the Two Man Gentlemen Band as well as participating in the Boredoms' 77 BoaDrum event in 2007.
As an engineer and producer working out of his own studio in NYC, Travis has worked with Professor Murder, Jaymay, Marnie Stern, Noah and the Whale, the Rosewood Thieves, the Red Romance and countless others.

Andy Ross

After starting Serious Business, Andy joined Capitol Records
Capitol Records
Capitol Records is a major United States based record label, formerly located in Los Angeles, but operating in New York City as part of Capitol Music Group. Its former headquarters building, the Capitol Tower, is a major landmark near the corner of Hollywood and Vine...

 power poppers OK Go
OK Go
OK Go is a rock band originally from Chicago, Illinois, USA, now residing in Los Angeles, California, USA. The band is composed of Damian Kulash , Tim Nordwind , Dan Konopka and Andy Ross , who joined them in 2005, replacing Andy Duncan...

 in 2005, touring for nearly 3 years to support their sophomore Oh No. Andy won a Grammy in 2006 for OK Go's "treadmill video" which to date has earned 43 million YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 views. His solo project Secret Dakota Ring released its 2nd album on Serious Business this year. He's also a computer programmer and spearheads all Serious Business' web based projects.

Press & Gigs

Serious Business artists have been featured in Time Out NY, Allmusic, and the Allmusic Blog. The Homosexuals
The Homosexuals
The Homosexuals are a punk band formed in 1978. They were born out of the ashes of The Rejects.- History :The Rejects were formed at Goldsmith's College in South London in 1976, when Bruno Wizard recruited a young songwriter named Ian Kane to help express his disquiet with the modern world and...

 have received accolades from Pitchfork Media
Pitchfork Media
Pitchfork Media, usually known simply as Pitchfork or P4k, is a Chicago-based daily Internet publication established in 1995 that is devoted to music criticism and commentary, music news, and artist interviews. Its focus is on underground and independent music, especially indie rock...

, the Washington Post, and Spin
Spin (magazine)
Spin is a music magazine founded in 1985 by publisher Bob Guccione Jr.-History:In its early years, the magazine was noted for its broad music coverage with an emphasis on college-oriented rock music and on the ongoing emergence of hip-hop. The magazine was eclectic and bold, if sometimes haphazard...

 magazine. The Two Man Gentlemen Band has been on the covers of countless local papers as well as Paste.com and Blender.com. Allmusic writes this about Serious Business Music:

You have to love a record label that isn’t driven by profits, hipness, or some misguided attempt to capture and define a style. New York-based label Serious Business is a label of love — love for music of all kinds.


Serious Business bands have played prolifically in and around the New York area, including 3 CMJ Showcases, the Knitting Factory
Knitting Factory
The Knitting Factory is a music venue and concert house with locations in Brooklyn, Boise, Reno, and Spokane. The club originally specialized in jazz and experimental music and has expanded to showcasing all genres of music, performing arts and comedy....

, Pianos
Pianos
Pianos is a two-story bar/restaurant/live music venue in the Lower East Side section of Manhattan at 158 Ludlow Street.Its stage attracts local and national alternative rock groups as well as DJs, though a more typical performance consists of smaller name local and touring acts...

, the Highline Ballroom, and the Bowery Ballroom
Bowery Ballroom
The Bowery Ballroom is a music venue in the Bowery section of New York City. The structure, at 6 Delancey Street, was built just before the Stock Market Crash of 1929. It stood vacant until the end of WWII, when it became a high-end retail store. The neighborhood subsequently went into decline...

. The Homosexuals recently completed a nationwide tour in 2008, Looker tours the UK frequently, and the Two Man Gentlemen Band is in the midst of a continuous nationwide tour.
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