Sekonda
Encyclopedia
Sekonda is a British distributor of fashion wristwatches. Sekonda is the best-selling watch brand in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

.

Originally a company which marketed Soviet-made time pieces in the West, Sekonda's Soviet ties ended with the break-up of the USSR. Most Soviet-era Sekondas were re-badged Poljot
Poljot
Poljot , is a brand of Soviet/Russian wristwatches, produced since 1964 by the First Moscow Watch Factory . The flagship brand of the USSR's watch industry, Poljot produced numerous historical watches used in many important space missions, including the world's first space watch worn by Yuri Gagarin...

 and Raketa
Raketa
Raketa watches have been manufactured since 1962 by the Petrodvorets Watch Factory in Saint Petersburg. The Petrodvorets Watch Factory is Russia's oldest factory, it was founded by Peter the Great in 1721 as the Peterhof Lapidary Works to make hardstone carvings...

 models, produced respectively by the First Moscow
Moscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...

 Watch Factory and the Petrodvorets Watch Factory
Petrodvorets Watch Factory
The Petrodvorets Watch Factory is the oldest factory in Russia. Founded by Peter the Great in 1721 as the Peterhof Lapidary Works, to make hardstone carvings, since 1962 it has manufactured the Soviet Raketa watches. In almost 300 years of history, the factory has changed name several times...

.

Since 1993, the company has imported its products from factories in Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

, as it no longer has ties with the Russian producers.
Since 2004, the First Moscow Watch Factory is not producing anymore, though the Petrodvorets Watch Factory
Petrodvorets Watch Factory
The Petrodvorets Watch Factory is the oldest factory in Russia. Founded by Peter the Great in 1721 as the Peterhof Lapidary Works, to make hardstone carvings, since 1962 it has manufactured the Soviet Raketa watches. In almost 300 years of history, the factory has changed name several times...

is still producing the Raketa watches

Sekonda also markets watches under the sub-brand SEKSY for ladies' fashion, ONE for men's fashion and Xpose for rugged outdoor lifestyles of either gender.
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