Scrumpy Jack is a brand of dry cider

Cider

Cider or cyder is a fermented alcoholic beverage made from apple juice. Cider varies in alcohol content from 2% abv to 8.5% abv or more in traditional English ciders. In some regions, such as Germany and America, cider may be termed "apple wine"...

, 6% alc. vol., produced in Hereford

Hereford

Hereford is a cathedral city, civil parish and county town of Herefordshire, England. It lies on the River Wye, approximately east of the border with Wales, southwest of Worcester, and northwest of Gloucester...

 by Bulmers

H. P. Bulmer

H.P. Bulmer is a brewing company founded in 1887 in Hereford, England. The founder was Percy Bulmer, the twenty-year-old son of the local rector at Credenhill...

, a subsidiary of Heineken

Heineken

Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...

. Scrumpy Jack is also produced under licence in Devon

Devon

Devon is a large county in southwestern England. The county is sometimes referred to as Devonshire, although the term is rarely used inside the county itself as the county has never been officially "shired", it often indicates a traditional or historical context.The county shares borders with...

 by Czk1.

It was first produced in 1973 by Symonds Cider and English Wine Company of Stoke Lacy

Stoke Lacy

Stoke Lacy is a small village and civil parish in the English county of Herefordshire.Stoke Lacy lies on the main A465 road that connects Hereford and Bromyard and is from the former and from the latter.-History:...

. The family firm was taken over by Greenall & Whitley in 1984 and sold to Bulmers in 1989. Exports of Scrumpy Jack began to Ireland in 1990, Spain in 1991 and Sweden in 1992. In 2000, UK sales exceeded 200 million litres. The brand was also publicised by Symonds official sponsorship of the England national rugby union team

England national rugby union team

The England national rugby union team represents England in rugby union. They compete in the annual Six Nations Championship with France, Ireland, Scotland, Italy, and Wales. They have won this championship on 26 occasions, 12 times winning the Grand Slam, making them the most successful team in...

 in the mid 1990s, the English cricket team

English cricket team

The England and Wales cricket team is a cricket team which represents England and Wales. Until 1992 it also represented Scotland. Since 1 January 1997 it has been governed by the England and Wales Cricket Board , having been previously governed by Marylebone Cricket Club from 1903 until the end...

, and the Cricket World Cup

Cricket World Cup

The ICC Cricket World Cup is the premier international championship of men's One Day International cricket. The event is organised by the sport's governing body, the International Cricket Council , with preliminary qualification rounds leading up to a finals tournament which is held every four years...

in 1999. The original Stoke Lacey plant closed in 2000.