Scott Gardenhour
Encyclopedia
Scott Gardenhour is an American award-winning film producer
for commercials and feature film
s.
After years as an independent Producer, Propaganda Films targeted Gardenhour to collaborate with top directors, including a music video director named Michael Bay
, looking to break into the commercial business. Together they made large-scale music videos including several for Meat Loaf
's successful comeback album. In 1992 they received the Palme d'Or
award at the International Advertising Film Festival in Cannes
. In 1994 they received several other awards for their work: Two Gold Lion Awards for Miller
Lite's "Big Lawyer Round-Up" & "Full Contact Golf;" a Silver Lion and Two Gold Clio Awards for the original ‘Got Milk?
' Campaign spot, "Aaron Burr," as well as a Silver Clio for "Baby Cat." The same year, Bay was awarded the DGA
's Outstanding Directorial Achievement in Commercials for his work with Gardenhour.
In 1995, Gardenhour became Executive Producer of Propaganda Films' Commercial Division. Then in 1996, Gardenhour was promoted to Vice President of Propaganda.
In 1998, Gardenhour teamed with Michael Bay
and producer Jerry Bruckheimer
on the blockbuster feature film, "Armageddon." He then went on to executive produce "Coyote Ugly
," his first full-length feature film for Disney and Jerry Bruckheimer
. Gardenhour also served as an Executive Producer on "Pearl Harbor
," one of the top grossing movies of all time. Most recently, Gardenhour was Executive Producer on the New Regency/Fox movie "Jumper
" released in 2008.
On November 11, 2009, Gardenhour was invited by The Wharton School of Business (UPenn) to serve as Professor For a Day in several marketing classes for both undergraduate and MBA students. During his classes, Gardenhour discussed the discipline of brands and how that same discipline should be applied in the development, production and marketing of entertainment products. The Institute, Gardenhour's production company, operates under the mantra: Where Brand Science Meets Great Storytelling.
Sebastian S. Kresge Professor of Marketing, Jehoshua Eliashberg http://marketing.wharton.upenn.edu/people/faculty.cfm?id=191, hosted Gardenhour during his brief tenure at Wharton.
Scott Gardenhour is producing the upcoming 3D feature film Hansel and Gretel in 3D.
partnered to start, The Institute, aka The Institute for the Development of Enhanced Perceptual Awareness an Emmy Award
-winning production company. The firm is focused on commercial advertising, branded entertainment, feature films and content development for the globalized, webbed world.
In 2006, The Institute garnered an Emmy Award
in the category of Outstanding Commercial, for Hallmark
's "Required Reading."
The Institute represents a varied roster of commercial and feature directors such as Michael Bay
, David Alcalde, Frazer Bailey, Ben Briand
, Po Chan, Sébastien Grousset, Wonhee Lee, Pucho Mentasti, Arlo Rosner, Florent Siri, Tim Story, Laurent Touil-Tartour
, and Prakash Varma.
The Institute is producing the upcoming 3D feature film Hansel and Gretel in 3D together with Kira Madallo Sesay's company Kalliope Films.
Film producer
A film producer oversees and delivers a film project to all relevant parties while preserving the integrity, voice and vision of the film. They will also often take on some financial risk by using their own money, especially during the pre-production period, before a film is fully financed.The...
for commercials and feature film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
s.
After years as an independent Producer, Propaganda Films targeted Gardenhour to collaborate with top directors, including a music video director named Michael Bay
Michael Bay
Michael Benjamin Bay is an American film director and producer. He is known for directing high-budget action films characterized by their fast edits, stylistic visuals and substantial practical special effects...
, looking to break into the commercial business. Together they made large-scale music videos including several for Meat Loaf
Meat Loaf
Michael Lee Aday , better known by his stage name, Meat Loaf, is an American hard rock musician and actor...
's successful comeback album. In 1992 they received the Palme d'Or
Palme d'Or
The Palme d'Or is the highest prize awarded at the Cannes Film Festival and is presented to the director of the best feature film of the official competition. It was introduced in 1955 by the organising committee. From 1939 to 1954, the highest prize was the Grand Prix du Festival International du...
award at the International Advertising Film Festival in Cannes
Cannes Film Festival
The Cannes International Film Festival , is an annual film festival held in Cannes, France, which previews new films of all genres including documentaries from around the world. Founded in 1946, it is among the world's most prestigious and publicized film festivals...
. In 1994 they received several other awards for their work: Two Gold Lion Awards for Miller
Miller Brewing Company
The Miller Brewing Company is an American beer brewing company owned by the United Kingdom-based SABMiller. Its regional headquarters are located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas;...
Lite's "Big Lawyer Round-Up" & "Full Contact Golf;" a Silver Lion and Two Gold Clio Awards for the original ‘Got Milk?
Got Milk?
Got Milk? is an American advertising campaign encouraging the consumption of cow's milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running...
' Campaign spot, "Aaron Burr," as well as a Silver Clio for "Baby Cat." The same year, Bay was awarded the DGA
Directors Guild of America
Directors Guild of America is an entertainment labor union which represents the interests of film and television directors in the United States motion picture industry...
's Outstanding Directorial Achievement in Commercials for his work with Gardenhour.
In 1995, Gardenhour became Executive Producer of Propaganda Films' Commercial Division. Then in 1996, Gardenhour was promoted to Vice President of Propaganda.
In 1998, Gardenhour teamed with Michael Bay
Michael Bay
Michael Benjamin Bay is an American film director and producer. He is known for directing high-budget action films characterized by their fast edits, stylistic visuals and substantial practical special effects...
and producer Jerry Bruckheimer
Jerry Bruckheimer
Jerome Leon "Jerry" Bruckheimer is an American film and television producer. He has achieved great success in the genres of action, drama, and science fiction. His best known television series are CSI: Crime Scene Investigation, CSI: Miami, CSI: NY, Eleventh Hour, Without a Trace, Cold Case, The...
on the blockbuster feature film, "Armageddon." He then went on to executive produce "Coyote Ugly
Coyote Ugly (film)
Coyote Ugly is a 2000 romantic comedy/drama based on the actual Coyote Ugly Saloon, set in New York City. The film stars Piper Perabo and Adam Garcia...
," his first full-length feature film for Disney and Jerry Bruckheimer
Jerry Bruckheimer
Jerome Leon "Jerry" Bruckheimer is an American film and television producer. He has achieved great success in the genres of action, drama, and science fiction. His best known television series are CSI: Crime Scene Investigation, CSI: Miami, CSI: NY, Eleventh Hour, Without a Trace, Cold Case, The...
. Gardenhour also served as an Executive Producer on "Pearl Harbor
Pearl Harbor (film)
Pearl Harbor is a 2001 American action drama war film directed by Michael Bay and produced by Jerry Bruckheimer and Randall Wallace, who wrote the screenplay...
," one of the top grossing movies of all time. Most recently, Gardenhour was Executive Producer on the New Regency/Fox movie "Jumper
Jumper (film)
Jumper is a 2008 American science fiction film, loosely based on the 1992 science fiction novel of the same name by Steven Gould. The film is directed by Doug Liman and stars Hayden Christensen, Samuel L. Jackson, Jamie Bell, Rachel Bilson, Max Thieriot, AnnaSophia Robb, and Diane Lane...
" released in 2008.
On November 11, 2009, Gardenhour was invited by The Wharton School of Business (UPenn) to serve as Professor For a Day in several marketing classes for both undergraduate and MBA students. During his classes, Gardenhour discussed the discipline of brands and how that same discipline should be applied in the development, production and marketing of entertainment products. The Institute, Gardenhour's production company, operates under the mantra: Where Brand Science Meets Great Storytelling.
Sebastian S. Kresge Professor of Marketing, Jehoshua Eliashberg http://marketing.wharton.upenn.edu/people/faculty.cfm?id=191, hosted Gardenhour during his brief tenure at Wharton.
Scott Gardenhour is producing the upcoming 3D feature film Hansel and Gretel in 3D.
The Institute
In 2001, Scott Gardenhour and Michael BayMichael Bay
Michael Benjamin Bay is an American film director and producer. He is known for directing high-budget action films characterized by their fast edits, stylistic visuals and substantial practical special effects...
partnered to start, The Institute, aka The Institute for the Development of Enhanced Perceptual Awareness an Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...
-winning production company. The firm is focused on commercial advertising, branded entertainment, feature films and content development for the globalized, webbed world.
In 2006, The Institute garnered an Emmy Award
Emmy Award
An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...
in the category of Outstanding Commercial, for Hallmark
Hallmark Cards
Hallmark Cards is a privately owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce C. Hall, Hallmark is the largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts....
's "Required Reading."
The Institute represents a varied roster of commercial and feature directors such as Michael Bay
Michael Bay
Michael Benjamin Bay is an American film director and producer. He is known for directing high-budget action films characterized by their fast edits, stylistic visuals and substantial practical special effects...
, David Alcalde, Frazer Bailey, Ben Briand
Ben Briand
- Biography :In 2007 he wrote and directed Hammer Bay. The one hour film was the winner of the People's Choice Award at the first annual Optus ONE80PROJECT. The award was a joint venture with Sony Ericsson, Optus and MTV Australia, produced by Cherub Pictures, the production company by which he is...
, Po Chan, Sébastien Grousset, Wonhee Lee, Pucho Mentasti, Arlo Rosner, Florent Siri, Tim Story, Laurent Touil-Tartour
Laurent Touil-Tartour
Laurent Touil-Tartour is an award-winning French film director, screenwriter, producer. He is known for writing, directing and producing the critically acclaimed webseries Urban Wolf . His works have been described by the American Film Institute, Wired Magazine, The Wall Street Journal and others...
, and Prakash Varma.
The Institute is producing the upcoming 3D feature film Hansel and Gretel in 3D together with Kira Madallo Sesay's company Kalliope Films.
External links
- The Institute for the Development of Enhanced Perceptual Awareness
- The Institute and Burger King Corp. Team Up on Transformers: Revenge of the Fallen Creative
- Variety The Institute News Article
- The Wrap The Institute News Article
- Screendaily The Institute News Article
- Entertainment Weekly The Institute News Article