Schooner is a regional lager

Lager

Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...

 style beer

Beer

Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...

 of the eastern Canadian provinces. It has an alcohol content of 5.0% ABV

Alcohol by volume

Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

 and is brewed at the Oland Brewery

Oland Brewery

Oland Brewery is a brewing company in Halifax, Nova Scotia, Canada, and a unit of Labatt Brewing Company, itself a unit of InBev.The Oland family, which formerly owned Oland Brewery, has been active in public life in Nova Scotia. Victor de Bedia Oland was lieutenant-governor of Nova Scotia from...

 in Halifax, Nova Scotia

Nova Scotia

Nova Scotia is one of Canada's three Maritime provinces and is the most populous province in Atlantic Canada. The name of the province is Latin for "New Scotland," but "Nova Scotia" is the recognized, English-language name of the province. The provincial capital is Halifax. Nova Scotia is the...

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History

First brewed in the 1950's, Schooner beer was named after the famous racing and fishing vessel the Bluenose

Bluenose

Bluenose was a Canadian fishing and racing schooner from Nova Scotia built in 1921. She was later commemorated by a replica Bluenose II built in 1963. A celebrated racing ship and hard-working fishing vessel, Bluenose became a provincial icon for Nova Scotia as well as important Canadian symbol in...

, A replica ship, Bluenose II was built by the Oland family in 1963. The Oland family (not to be confused with the Saint John, New Brunswick

Saint John, New Brunswick

City of Saint John , or commonly Saint John, is the largest city in the province of New Brunswick, and the first incorporated city in Canada. The city is situated along the north shore of the Bay of Fundy at the mouth of the Saint John River. In 2006 the city proper had a population of 74,043...

 relatives who still own and operate Moosehead Brewery

Moosehead

Moosehead is Canada's oldest independent brewery, located in Saint John, New Brunswick. The brewery was founded in 1867 by Susannah Oland and is still operated by the Oland family, now in the sixth generation of ownership under Derek Oland...

) used Bluenose II as both a private yacht and as a promotion for the beer brand, an illustration of the ship is found on the label as well as the cap. The Oland family sold their breweries to Labatt in 1971, and Schooner has since been produced under the InBev

InBev

InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...

 umbrella.

Vintage marketing

Once a popular brand of beer in eastern Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, Schooner had many memorable advertising campaigns that included such taglines as "The Schooner, the better", "I'd sooner have a Schooner", and "Quaff a Schooner Beer". Although the marketing campaigns have long since ceased, Schooner fans are still able to find their favorite beer in liquor stores across the Maritime provinces

Maritimes

The Maritime provinces, also called the Maritimes or the Canadian Maritimes, is a region of Eastern Canada consisting of three provinces, New Brunswick, Nova Scotia, and Prince Edward Island. On the Atlantic coast, the Maritimes are a subregion of Atlantic Canada, which also includes the...

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External links

• Labatt's official website on Schooner