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is the fourth president and CEO of Nintendo, succeeding the long-standing previous president of the company, Hiroshi Yamauchi in 2002. Satoru Iwata was responsible in great part for defining Nintendo's strategy both before and during the release of its GameCube video game console in 2001, a vision which helped Nintendo generate a forty-one percent increase in sales at the end of the 2002 fiscal year.
Barron's Magazine named Satoru Iwata one of the world's top CEOs, due mostly to the Wii, Brain Age sales, as well as a soaring stock.
ru Iwata was born in Sapporo, Japan.
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Quotations
As any game developer knows, the three basic food groups are Fritos, Cheetos, and Doritos.
On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
Software sells hardware. People buy game systems to play the games they love.
The key here is not what you are playing, but how you'll be playing.
This the Wii is the console where the big ideas can prevail over big budgets.
When you turn on Revolution and see the graphics, you will say, Wow.
Referring to the Wii, codenamed 'Revolution'
Encyclopedia
is the fourth president and CEO of Nintendo, succeeding the long-standing previous president of the company, Hiroshi Yamauchi in 2002. Satoru Iwata was responsible in great part for defining Nintendo's strategy both before and during the release of its GameCube video game console in 2001, a vision which helped Nintendo generate a forty-one percent increase in sales at the end of the 2002 fiscal year.
Barron's Magazine named Satoru Iwata one of the world's top CEOs, due mostly to the Wii, Brain Age sales, as well as a soaring stock.
Biography
Early years
Satoru Iwata was born in Sapporo, Japan. He expressed his interest in the creation of video games early on, and originating in an environment with a tradition of computer programming, he produced electronic games at his home during his high school years. The several simple number games Iwata produced, which made use of an electronic calculator, he shared with his schoolmates.
Education
Following high school, Iwata was admitted at the prestigious Tokyo Institute of Technology, where he majored in computer science. Such an environment allowed Iwata's technical expertise and passion for video games to be recognized and as such, he was hired as a part-time games programmer at HAL Laboratory, Inc., a subsidiary of Nintendo, while still pursuing his tertiary studies until graduation.
HAL Laboratory, Incorporated
In 1982, after succeeding at college, Iwata was recruited by HAL Laboratory, Inc. for a full-time position. He became the company's coordinator of software production in 1983. Some of the video games he helped create while he worked there were Balloon Fight, EarthBound, and the Kirby games. Iwata was eventually promoted to president of HAL in 1993. Nevertheless, he and his branch sometimes aided in the creation of Nintendo video games, himself on a freelance basis.
Nintendo
In 2000, Iwata took a position at Nintendo as the head of its corporate planning division. When Hiroshi Yamauchi, the company's president since 1949, retired on May 31 2002, Iwata succeeded as Nintendo's fourth president and the first unrelated to the Yamauchi family through blood or marriage. He continues to help out at HAL as a correspondent. It is said that Iwata still works as an artist there, assisting in creating concept art of Kirby characters for use in the Kirby series of video games. His latest project is the Wii. He comments on the Wii in his section of Nintendo's Wii website, Iwata Asks. Iwata has also worked on The Legend of Zelda , Mario series, and the Animal Crossing series of games.
External links
- given at Tokyo Game Show 2005
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- - A discussion with Nintendo President Satoru Iwata
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