Sano (company)
Encyclopedia
Detergent
A detergent is a surfactant or a mixture of surfactants with "cleaning properties in dilute solutions." In common usage, "detergent" refers to alkylbenzenesulfonates, a family of compounds that are similar to soap but are less affected by hard water...
products manufacturer in Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...
that was founded in 1959 by Bruno Landsberg. The Latin word sano means "to heal".
History of Sano
In 1952, Landesberg immigrated from RomaniaRomania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
and began working in the accounting department at Rafael
RAFAEL Armament Development Authority
Rafael Advanced Defense Systems Ltd. , known as RAFAEL or Rafael, is an Israeli defense technology company...
. After a few years, he began working in sales at the Kadima Chemicals Corporation, a cleaning products manufacturer. In 1959, Landesberg took advantage of a takeover of 'Kadima' to purchase the distribution line and founded the 'Southern Marketing Company'. The first year, the company distributed products of 'Vitco Fertilizers'. A year later, Landesberg decided to begin independent production and started pioneering a brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
that would include all of his products under one name - Sano. The first 'Sano' product was toilet bowl cleaning powder.
After completing Economics
Economics
Economics is the social science that analyzes the production, distribution, and consumption of goods and services. The term economics comes from the Ancient Greek from + , hence "rules of the house"...
and Commerce
Commerce
While business refers to the value-creating activities of an organization for profit, commerce means the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any...
studies at Harvard University
Harvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...
, Landesberg returned to Israel and opened a factory in Bat Yam. At the time, Sano had only four employees, one machine and three products. In 1963, Sano began selling 3M
3M
3M Company , formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation based in Maplewood, Minnesota, United States....
Scotch-Brite, a move that was profitable. In 1969, the company began producing mosquito
Mosquito
Mosquitoes are members of a family of nematocerid flies: the Culicidae . The word Mosquito is from the Spanish and Portuguese for little fly...
repellant, cockroach
Cockroach
Cockroaches are insects of the order Blattaria or Blattodea, of which about 30 species out of 4,500 total are associated with human habitations...
control, and an air freshener named 'Sano Fresh'. In 1972, the company moved the factory to Hod Hasharon
Hod HaSharon
Hod HaSharon is a city in the Center District of Israel.Officially declared a city in 1990, Hod HaSharon was created from the union in 1964 of four neighboring villages: Magdiel, Ramatayim, Hadar, and Ramat Hadar...
where it has since expanded and operates its main distribution center and factories.
In 1982, Sano made its first initial public offering
Initial public offering
An initial public offering or stock market launch, is the first sale of stock by a private company to the public. It can be used by either small or large companies to raise expansion capital and become publicly traded enterprises...
on the Tel Aviv Stock Exchange
Tel Aviv Stock Exchange
The Tel Aviv Stock Exchange in Tel Aviv is Israel's only stock exchange.The TASE is the only public market for trading securities in Israel. It plays a major role in the Israeli economy....
. Two years later, Sano opened a new factory in Bnei Brak and started manufacturing disposable diaper
Diaper
A nappy or a diaper is a kind of pant that allows one to defecate or urinate on oneself discreetly. When diapers become soiled, they require changing; this process is often performed by a second person such as a parent or caregiver...
s named 'Litufim'. In the 1990s, the company began its overseas expansion by exporting to Europe and entering into a partnership to manufacture detergents in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
. In 1996, Sano stopped marketing Vitco products and instead came out with a new line of its own.