Samoa Tourism Authority
Encyclopedia
The Samoa Tourism Authority (STA) is a state-owned enterprise responsible for the marketing of Samoa
as a holiday destination and the sustainable development of new and existing tourism products in the country.
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. STA has Market Representative Offices in New Zealand, Australia, North America and UK/Ireland.
There are three core divisions of the STA, namely Marketing & Promotions, Planning & Development and Research & Statistics. The Finance & Corporate Services provides the necessary administrative support services. Tuilaepa Sailele Malielegaoi is the current Minister of Tourism.
Samoa
Samoa , officially the Independent State of Samoa, formerly known as Western Samoa is a country encompassing the western part of the Samoan Islands in the South Pacific Ocean. It became independent from New Zealand in 1962. The two main islands of Samoa are Upolu and one of the biggest islands in...
as a holiday destination and the sustainable development of new and existing tourism products in the country.
History
The authority was established as the Samoa Visitors Bureau in 1986 following the passing of the Western Samoa Visitors Bureau Act in 1984. The change of name to 'Samoa Tourism Authority' in 2002 was a shift to emphasize the broader concept of tourismTourism
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".Tourism has become a...
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Organisation Structure and Information
The STA's main office is located on the ground floor of the FMFMII Government Building in the Apia central business district. It also operates the Visitor Information Centre on main Beach Road (opposite the Catholic Cathedral) and Information Booth at the Faleolo International AirportFaleolo International Airport
Faleolo International Airport is an airport located west of Apia, the capital of Samoa.Until 1984, Faleolo could not accommodate jets larger than a Boeing 737...
. STA has Market Representative Offices in New Zealand, Australia, North America and UK/Ireland.
There are three core divisions of the STA, namely Marketing & Promotions, Planning & Development and Research & Statistics. The Finance & Corporate Services provides the necessary administrative support services. Tuilaepa Sailele Malielegaoi is the current Minister of Tourism.