Sales Pitch
Encyclopedia
Sales Pitch is a science fiction
Science fiction
Science fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...

 short story by Philip K. Dick
Philip K. Dick
Philip Kindred Dick was an American novelist, short story writer and essayist whose published work is almost entirely in the science fiction genre. Dick explored sociological, political and metaphysical themes in novels dominated by monopolistic corporations, authoritarian governments and altered...

, first published in Future Science Fiction
Future Science Fiction
Future Science Fiction was an American science fiction pulp magazine that was published under a number of different names between 1939 and 1943 and again from 1950 to 1960.- Publication history :...

 magazine, June 1954. The premise of omni-present, intrusive and even aggressive advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 is as relevant as ever. In the end of the story, the character is driven mad by a robot who can forcefully market himself, and refuses to take no for an answer. The subject was of concern to Dick, and features in his early works such as The Man Who Japed
The Man Who Japed
The Man Who Japed is a science fiction novel written by Philip K. Dick, first published in 1956. Although one of Dick's lesser-known novels, it features several of the ideas and themes that recur throughout his later works...

. Dick was ahead of his time: advertising was still considered relatively innocous in the 1950s. A more subtle extrapolation of the idea is seen in J. G. Ballard
J. G. Ballard
James Graham Ballard was an English novelist, short story writer, and prominent member of the New Wave movement in science fiction...

's The Subliminal Man, written nearly 10 years later.

In 1978, Dick said of the story:

"When this story first appeared, the fans detested it. I read it over, perplexed by their hostility, and could see why: it is a superdowner story, and relentlessly so. Could I rewrite it, I would have it end differently. I would have the man and the robot, i.e. the fasrad, form a partnership at the end and become friends. The logic of paranoia of this story should be deconstructed into its opposite; Y, the human-against-robot theme, should have been resolved into null-Y, human-and-robot-against-the-universe. I really deplore the ending. So when you read the story, try to imagine it as it ought to have been written. The fasrad says, 'Sir, I am here to help you. The hell with my sales pitch. Let's be together forever.' Yes, but then I would have been criticized for a false upbeat ending, I guess. Still, the ending is not good. The fans were right."
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