SELL is a French organisation that promotes the interests of video game developers. The group mainly distributes information about video game professionals to authorities and consumers. Created in 1995, the group is chaired by Philippe Sauze from Electronic Arts

Electronic Arts

Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...

 France. The general delegate is Jean Claude Larue (ex. Infogrames).

From June 1999 until the arrival in 2003 of PEGI

Pan European Game Information

Pan European Game Information is a European video game content rating system established to help European parents make informed decisions on buying computer games with logos on games boxes. It was developed by the Interactive Software Federation of Europe and came into use in April 2003; it...

, the organisation rated the content of video games in France. Their classification system had four categories: "tous publics" (all audiences), "12 ans et plus" (12 years and over), "16 ans et plus" (16 years and over), and "interdit aux moins de 18 ans" (restricted under 18 years).