Rother FM
Encyclopedia
Rother FM is a Independent Local Radio
Independent Local Radio
Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. The same name is used for Independent Local Radio in Ireland.-Development of ILR:...

 station for Rotherham
Rotherham
Rotherham is a town in South Yorkshire, England. It lies on the River Don, at its confluence with the River Rother, between Sheffield and Doncaster. Rotherham, at from Sheffield City Centre, is surrounded by several smaller settlements, which together form the wider Metropolitan Borough of...

, South Yorkshire
South Yorkshire
South Yorkshire is a metropolitan county in the Yorkshire and the Humber region of England. It has a population of 1.29 million. It consists of four metropolitan boroughs: Barnsley, Doncaster, Rotherham, and City of Sheffield...

. Rother FM is now based in Doncaster United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. The Station began broadcasting in October 2006 from its studios at Aspen Court in Templeborough. It mainly covers the Rotherham Borough from its transmitter at Boston Castle, although it can be heard in neighbouring cities such as Sheffield
Sheffield
Sheffield is a city and metropolitan borough of South Yorkshire, England. Its name derives from the River Sheaf, which runs through the city. Historically a part of the West Riding of Yorkshire, and with some of its southern suburbs annexed from Derbyshire, the city has grown from its largely...

.

Background

Prior to being awarded the licence by OFCOM
Ofcom
Ofcom is the government-approved regulatory authority for the broadcasting and telecommunications industries in the United Kingdom. Ofcom was initially established by the Office of Communications Act 2002. It received its full authority from the Communications Act 2003...

, Rother FM broadcast two restricted service licence
Restricted Service Licence
A UK Restricted Service Licence , is typically granted to radio stations and television stations broadcasting within the UK to serve a local community or a special event...

 broadcasts from the Carlton Park Hotel . The station went on to be awarded the full-time licence and launched at 10am Sunday 15 October with presenter James Marriott hosting the first show .

It is part of the Lincs FM Group
Lincs FM Group
The Lincs FM Group based in Lincolnshire, in the UK is the parent company of several Independent Local Radio stations.-History:The Lincs FM group started with just Lincs FM in Lincolnshire, UK but has won and acquired licences to operate other local radio stations across the UK's Midlands and...

 of stations and broadcasts on the old Hallam FM
Hallam FM
Hallam FM is an independent local radio station serving South Yorkshire and the North Midlands from studios in Sheffield. The station is owned and operated by Bauer Radio and forms part of Bauer's Place Network of stations.-History:...

 frequency of 96.1 FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...

. Rother FM appeals to a family audience playing a mix of current chart hits and the best tracks from the 60s, 70s, 80s, 90s and 00s combined with news, information and competitions.

Imaging

Like the rest of the group, the station uses the group strap line of "Hits and Memories" and has jingle
Jingle
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

s sung by the radio ident company S2blue
S2blue
S2blue was formed in 2001 when Steve England merged his selfnamed company with Simon Prentice to create S2blue.-Founders:Steve already had an impressive history in radio, having worked in the industry since the 1970s and previously running Alfasound with Alan Fawkes.Simon had worked in many...

.

External links

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