Rosemary Daniels
Encyclopedia
Rosemary Daniels is a fictional character
Fictional character
A character is the representation of a person in a narrative work of art . Derived from the ancient Greek word kharaktêr , the earliest use in English, in this sense, dates from the Restoration, although it became widely used after its appearance in Tom Jones in 1749. From this, the sense of...

 from the Australian Network Ten
Network Ten
Network Ten , is one of Australia's three major commercial television networks. Owned-and-operated stations can be found in Sydney, Melbourne, Brisbane, Adelaide and Perth, while affiliates extend the network to cover most of the country...

 soap opera Neighbours
Neighbours
Neighbours is an Australian television soap opera first broadcast on the Seven Network on 18 March 1985. It was created by TV executive Reg Watson, who proposed the idea of making a show that focused on realistic stories and portrayed adults and teenagers who talk openly and solve their problems...

, played by Joy Chambers
Joy Chambers
Joy Chambers is an Australian actress and author. She is best known for such television soap opera roles as Rita Merrick in The Restless Years, Dr Robyn Porter in The Young Doctors, and Rosemary Daniels in Neighbours. Chambers has played Rosemary since 1986. Rosemary is the only character who has...

. She made her first on-screen appearance on 20 February 1986 and appeared intermittently. Rosemary is the adoptive daughter of Helen Daniels
Helen Daniels
Helen Daniels is a fictional character from the Australian soap opera Neighbours, portrayed by Anne Haddy. Following the death of Jim Robinson in 1993, she remained the only original character left in the series until her own death in 1997, making her the second longest-serving original character...

 and the sister of Anne Robinson. Rosemary was the first character to discover Jim Robinson
Jim Robinson (Neighbours)
James "Jim" Robinson is a fictional character from the Australian Network Ten soap opera Neighbours, played by Alan Dale. He made his first on-screen appearance on 18 March 1985, which was the shows first episode. Jim was the patriarch of the Robinson family. Dale departed the show in 1993 after...

's body, following his death. Rosemary has been portrayed as a tough businesswoman who runs the Daniels Corporation. Chambers reprised the role in 2005 and returned for several episodes to help celebrate the show's 20th anniversary. Rosemary returned in 2010 for four episodes to celebrate the 25th anniversary. She made the first of her appearances on 6 July 2010 and the last on 20 August 2010.

Characters creation and casting

Rosemary was created by Neighbours creator Reg Watson
Reg Watson
Reginald James "Reg" Watson AM is an Australian television producer, best known for creating soap operas like Prisoner and Neighbours.-Career:...

 as an alternative female character to the married and teenage females already existing within the series, at the time. Former The Young Doctors
The Young Doctors
The Young Doctors is an Australian early evening soap opera. The series was set in the fictional Albert Memorial hospital and primarily concerned with romances between younger members of the hospital staff, screened on the Nine Network from Monday, 8 November 1976 until Wednesday, 30 March...

star Joy Chambers auditioned for the role of Rosemary for Watson. Chambers has said she was "delighted to land the role". Rosemary is the only character who has always been in the show, although only on a recurring basis.

Chambers made a brief return in 2005, after line producer Linda Walker emailed her asking if she would return, several other past actors also returned for the 20th anniversary celebrations. She shot her scenes in April on a visit to Melbourne. In May 2010, it was announced that Chambers would be reprising the role of Rosemary. Chambers made a brief stopover in Melbourne to film her scenes. She began appearing from 6 July 2010 as part of Neighbours' 25th anniversary.

Characterisation

Rosemary's persona has been portrayed through her no nonsense business minded ways. Chambers has described Rosemary as having a business woman's "take-no-prisoners" attitude. Chambers also stated during an interview in 2003, the reasons why she believed Rosemary was popular with viewers, stating: "I think some of her popularity is due to the fact that she could be relied upon to stir things up; that she was not wishy washy and that she stood her ground with men the same way she did with women." Also adding that Rosemary worked better as a recurring character because of her personality. Chambers has also claimed Rosemary's hidden softer side was shown whilst adopting Tracey Dawson, helping her mother Anne and to the rest of her family. Of why her character was portrayed in this way, Chambers has said: "Reg Watson came up with the Rosemary Daniels character as an alternative to many women in the street who were mothers or young women growing up and feeling their way. So yes she symbolised the strength of the female in the Neighbours' saga. Perhaps you could say that Rosemary was there as a point of reference for the emancipated female. Yet mums and married women in the viewing audience related to her too because Rosemary did fall in love a few times. She would have married but the relationships always ended sadly and so she never did. I think Rosemary realised she was in truth, 'married' to her work: it gave her great joy."

Network Ten
Network Ten
Network Ten , is one of Australia's three major commercial television networks. Owned-and-operated stations can be found in Sydney, Melbourne, Brisbane, Adelaide and Perth, while affiliates extend the network to cover most of the country...

 describe Rosemary as being "ruthless" and Channel Five
Channel Five
Channel 5 is a television network that broadcasts in the United Kingdom. Launched in 1997, it was the fifth and final national terrestrial analogue network to launch. The station was branded as Five between 2002 and 2010...

's Holy Soap
Holy Soap
Holy Soap is a UK television and entertainment website founded in June 2009 by the British television company Channel 5. The website is the official UK home of the Australian soap operas Home and Away and Neighbours, which are broadcast on the channel...

 website describe Rosemary as a "tough businesswoman". Rosemary has also been described as being "nice" and "cute, but cunning". Of her relationships with family, Rosemary has always been devoted to her mother Helen. When Rosemary adopted Tracey Dawson (Emily Mortimore) she is terrified that it would ruin her career, as she had always put business before family planning. They eventually find out they share a lot in common and get on with each other.

Relationship with Gerard Singer

Rosemary begins a relationship with Gerard Singer (Bryan Marshall) and they become engaged. Gerard is older than Rosemary and she hopes he will hit it off with Helen. Rosemary introduces them and they are attracted to each other. They later begin an affair, which Rosemary discovers. Gerard leaves town and Rosemary cuts off contact with Helen. Shortly before she returns to New York, she decides to forgive her mother.

Background

Rosemary is the biological daughter of Heather Ambrose (Judith Graham). She was adopted by Bill and Helen Daniels
Helen Daniels
Helen Daniels is a fictional character from the Australian soap opera Neighbours, portrayed by Anne Haddy. Following the death of Jim Robinson in 1993, she remained the only original character left in the series until her own death in 1997, making her the second longest-serving original character...

 (Anne Haddy
Anne Haddy
Anne Haddy was an Australian film and television actress, best known for her role in the long-running soap opera, Neighbours.-Early and personal life:...

), after Helen found out she could not have any more children following the birth of their daughter Anne. Rosemary and Anne were opposites, Anne was interested in having a family and she married Jim Robinson
Jim Robinson (Neighbours)
James "Jim" Robinson is a fictional character from the Australian Network Ten soap opera Neighbours, played by Alan Dale. He made his first on-screen appearance on 18 March 1985, which was the shows first episode. Jim was the patriarch of the Robinson family. Dale departed the show in 1993 after...

 (Alan Dale
Alan Dale
Alan Hugh Dale is a New Zealand actor. As a child, Dale developed a love of theatre and also became a rugby player. After retiring from the sport he took on a number of professions to support his family, before deciding to become a professional actor at the age of 27. With work limited in New...

). Rosemary wanted to pursue a career and see the world. After a romantic fling with a business partner ended in disaster, Rosemary left for New York where she set up the Daniels Corporation.

1986–2010

The Daniels Corporation becomes extremely successful and Rosemary comes back to Erinsborough to set up an Australian division. Rosemary makes her nephew, Paul Robinson
Paul Robinson (Neighbours)
Paul Stewart Robinson is a fictional character from the Australian Network Ten soap opera Neighbours, a long-running serial drama about social life in the fictional Melbourne suburb of Erinsborough. He is played by Stefan Dennis. Paul debuted in the serial's first episode in 1985 and appeared on a...

 (Stefan Dennis
Stefan Dennis
Stefan Dennis is an Australian actor, best known for playing the role of Paul Robinson in the soap opera, Neighbours, from its first episode in March 1985 to the present day...

) manager of the company and he begins making it a success in Australia and overseeing the take over of the Lassiter's Hotel chain. Helen falls for Rosemary's lover, Gerard Singer (Bryan Marshall). Rosemary is devastated after discovering love letters from Gerard to her mother. When an old school friend of Rosemary's dies, Rosemary comes back for the funeral and is shocked to find that her friend had requested that Rosemary adopt her daughter, Tracey Dawson. As the two get to know each other, they realise that they have things in common and Tracey agrees to go to America with Rosemary.

Rosemary sleeps with married man Colin Burke (Robert Alexander), the husband of her mother's neighbour Dorothy
Dorothy Burke
Dorothy Miriam Burke is a fictional character from the Australian Network Ten soap opera Neighbours, played by Maggie Dence. She made her first on-screen appearance on 7 March 1990...

 (Maggie Dence
Maggie Dence
Maggie Dence is an Australian actress who after high profile television comedy work became better known for several soap opera roles....

). She later tells Helen that she would not have got involved with Colin if she had known he was married. Rosemary returns again for a visit and on her arrival, she discovers her brother in law, Jim, dead on the kitchen floor. Rosemary is not the first person to discover Jim, as his mistress Fiona Hartman (Suzanne Dudley) had been with him when he died. Rosemary is shocked to find that Helen had been thrown out of her home by Fiona and went to confront her. Fiona transfers all of Jim's money into her name and she lets Rosemary go into the kitchen to find him. Rosemary then tells the rest of the family about Jim's death. Rosemary invites Helen to stay with her in New York, but Helen declines and Rosemary leaves alone.

Helen and Gaby Willis
Gaby Willis
Gabrielle "Gaby" Willis is a fictional character from the Australian soap opera Neighbours, played by Rachel Blakely. She made her first on-screen appearance 12 August 1991. The character departed in 1994. Blakely reprised her role in 2005 for the show's 20th anniversary.-Casting:Blakely was...

 (Rachel Blakely
Rachel Blakely
Rachel Blakely is an Australian actress. Her works include films such as Love Until, Young Hercules and Counterstrike, as well as guest appearances on television shows such as Xena: Warrior Princess, State Coroner and Flipper; from 2006 to 2007 she starred as Glenda Fry in the Australian...

) go into business together and Helen asks for Rosemary's help. Rosemary becomes part of the business and plans to buy back Lassiter's and the Daniels Corporation into the family. She convinces Cheryl Stark
Cheryl Stark
Cheryl Stark is a fictional character from the Australian Network Ten soap opera Neighbours, played by Caroline Gillmer. She debuted on-screen during the episode airing on 26 July 1993. Colette Mann took over the role for eight weeks from late 1995 to early 1996 whilst Gillmer was ill...

 (Caroline Gillmer
Caroline Gillmer
Caroline Gillmer is an Australian actress, best known for her roles in various television series, such as Prisoner as Helen Smart and Neighbours as Cheryl Stark....

) to sell her shares and she begins making plans to launch a new Lassiter's Hotel in Darwin
Darwin, Northern Territory
Darwin is the capital city of the Northern Territory, Australia. Situated on the Timor Sea, Darwin has a population of 127,500, making it by far the largest and most populated city in the sparsely populated Northern Territory, but the least populous of all Australia's capital cities...

. Following Julie Martin's (Julie Mullins) death, Rosemary invites her daughter, Debbie Martin
Debbie Martin
Deborah "Debbie" Martin is a fictional character from the Australian soap opera Neighbours, played by Marnie Reece-Wilmore. She made her first on-screen appearance on 27 July 1985. Debbie was initially played by Mandy Storvik and later Katrina McEwan. Reece-Wilmore was cast in the role in 1992...

 (Marnie Reece-Wilmore
Marnie Reece-Wilmore
Marnie Reece-Wilmore is an Australian actor from Sydney. She is best known for her role in Neighbours during the 1990s.-Early work:...

) to join her in New York. Rosemary falls for her personal assistant, Joel Supple (Bruce Hughes), and he comes to join her in Erinsborough. Rosemary is embarrassed by the age gap, but Helen gives Rosemary her blessing. The relationship ends when Debbie and Joel fall in love and begin an affair. Rosemary suffers a nervous breakdown when she finds out.

Rosemary is left heartbroken when Helen dies and she returns to Erinsborough for the funeral. Rosemary admits to Philip Martin
Philip Martin (Neighbours)
Philip Gordon Martin is a fictional character from the Australian Network Ten soap opera Neighbours, played by Ian Rawlings. Originally played by Christopher Milne during the character's first appearance in 1985, Rawlings took over the role when the character returned to the show in 1992 and...

 (Ian Rawlings
Ian Rawlings
Ian Rawlings is an Australian actor. He had two long-running roles in Australian soap operas.-Television Work:He started out playing the role of the spiteful and scheming Wayne Hamilton in Sons and Daughters...

) that she feels guilty about not coming back sooner, but Philip tells her that Helen knew how much she loved her. On the eve of Helen's funeral, Rosemary makes her peace with Debbie. Rosemary then escorts her niece Hannah Martin
Hannah Martin
Hannah Martin is a fictional character from the Australian soap opera Neighbours, played by Rebecca Ritters. She made her first on-screen appearance on 20 July 1992. Hannah is the only child of Philip and Julie Martin and the younger sister to Michael and Debbie. The Martin family were written out...

 (Rebecca Ritters
Rebecca Ritters
Rebecca Ritters is an Australian actress, mostly known for her role as Hannah Martin in the soap opera Neighbours. She first appeared in the show in 1992 when she was eight years old and remained in the show for a further seven years...

) on a trip to France. Rosemary was one of many ex-Ramsay Street residents invited back for Annalise Hartman
Annalise Hartman
Annalise Kratz is a fictional character from the Australian Network Ten soap opera Neighbours, played by Kimberley Davies. She debuted on-screen in the episode airing on 15 January 1993 and departed in 1996, and a brief return in 2005. Annalise has often been portrayed as having a conniving persona...

's (Kimberley Davies
Kimberley Davies
Kimberley Davies is an Australian actress most famous for playing Annalise Hartman on the Australian soap opera Neighbours from 1993 to 1996...

) documentary about the street in 2005. Rosemary was also back because Paul was at his lowest ebb, having just lost his leg. Rosemary makes him an offer to buy back Lassiter's, which he declines. She then urges him to give something back to the community, before leaving once more.

In 2010, Diana Marshall
Diana Marshall
Diana Marshall is a fictional character from the Australian soap opera Neighbours, played by Jane Badler. She made her first on-screen appearance on 22 June 2010. Badler had a four month contract with the show and she began filming her first scenes in April following a successful audition...

 (Jane Badler
Jane Badler
Jane Badler is an American actress and singer. She is best known for her role as Diana, the chief antagonist in NBC's science fiction TV series, V, between 1983-85. Badler also appeared in ABC's "reimagined" version of V in 2011, again playing an alien named Diana, who this time is the mother of...

) arrives in Erinsborough to check up on Paul on behalf of the Daniels Corporation. A few days later, Diana sets up a video conference on her laptop with Rosemary, who is in New York. Diana tells Rosemary that she has evidence that Paul has been embezzling money from Lassiter's into Pirate Net. Diana suggests that they remove Paul from the business, but Rosemary tells her that could reflect badly on the company. She suggests that Paul was probably just fixing a temporary cash flow problem. Rosemary tells Diana to wait and to keep her updated. A few weeks later, Diana calls Rosemary again and tells her that she has secured a deal to sell PirateNet. She tells Rosemary that she has done the deal to protect Paul and Rosemary tells her that she is grateful. Diana then tells Rosemary that she thinks it is important that she stays on, but Rosemary tells her she will book her a flight home. Paul tells Rosemary about his marriage problems over the phone and she lets him take six months away from Lassiter's. Rosemary tells Paul that she will let Diana stay on, but Paul tells her he has arranged for Declan Napier
Declan Napier
Declan Napier is a fictional character from the Australian Network Ten soap opera Neighbours, played by Erin Mullally. The character first appeared on-screen on 25 July 2007. In January 2010 it was announced that original actor James Sorensen had quit the role of Declan and the decision to recast...

 (Erin Mullally
Erin Mullally
Erin Mullally is an Australian actor and model best known for playing the role of Declan Napier in Neighbours. Mullally was cast in the role after original actor, James Sorensen, left the show. The character of Declan is Mullally's first major television role...

) to run the business. Paul sets up a video call with Rosemary and tells her that Diana is planning something. Rosemary says that Diana should be on her way home and that she sent her to help. Rosemary reveals that she knows about Paul's embezzlement, shocking him. Paul tells her that he thinks Diana is going to stage a coup
Coup d'état
A coup d'état state, literally: strike/blow of state)—also known as a coup, putsch, and overthrow—is the sudden, extrajudicial deposition of a government, usually by a small group of the existing state establishment—typically the military—to replace the deposed government with another body; either...

, and Rosemary says that they must act fast. Paul later reveals to Diana that Rosemary has fired her.

Reception

Ruth Deller of television website Lowculture
Lowculture
lowculture.co.uk is a UK television website founded in January 2003 by Paul Lang, who currently works as the art director of Doctor Who Adventures.-Purpose:...

 called for Rosemary's return in a feature about how to get the magic back into Neighbours. Deller said "Bring back some of the past characters, either for guest stints, or long-term. Although don't go mad on this one. Top of our list would be Lucy Robinson, Rosemary Daniels for her obligatory every other year visit and the Alessi twins". In a separate feature, Deller called Rosemary a "business-lady-extraordinaire".

British satellite broadcasting company, Sky
British Sky Broadcasting
British Sky Broadcasting Group plc is a satellite broadcasting, broadband and telephony services company headquartered in London, United Kingdom, with operations in the United Kingdom and the Ireland....

 called Rosemary one of "the last remaining links back to proper old school Neighbours" along with Lou Carpenter and Paul Robinson. They also called her the Belinda Slater of Ramsay Street. The BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

said that Rosemary's most notable moment was when she "discovered that her fiancée Gerard Singer dumped her for her mother Helen."
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