The Rolling Rock Town Fair was an annual alternative rock

Alternative rock

Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 music festival

Music festival

A music festival is a festival oriented towards music that is sometimes presented with a theme such as musical genre, nationality or locality of musicians, or holiday. They are commonly held outdoors, and are often inclusive of other attractions such as food and merchandise vending machines,...

 and tour sponsored by Rolling Rock

Rolling Rock

Rolling Rock is a 4.5% abv pale lager launched in 1939 by the Latrobe Brewing Company. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. The brand was sold to Anheuser-Busch of St...

 beer of Latrobe, Pennsylvania

Latrobe, Pennsylvania

Latrobe is a city in Westmoreland County, Pennsylvania in the United States, approximately southeast of Pittsburgh.The city population was 7,634 as of the 2000 census . It is located near the Pennsylvania's scenic Chestnut Ridge. Latrobe was incorporated as a borough in 1854, and as a city in 1999...

. The event was created and produced by Executive Producer, Andrew Cohen and Darin Wolf, then Director of Marketing for Rolling Rock.

Starting in 2000, the event featured such groups as the Red Hot Chili Peppers

Red Hot Chili Peppers

Red Hot Chili Peppers is an American rock band, formed in Los Angeles in 1983. The group's musical style primarily consists of rock with an emphasis on funk, as well as elements from other genres such as punk, hip hop and psychedelic rock...

, Moby

Moby

Richard Melville Hall , better known by his stage name Moby, is an American musician, DJ, and photographer. He is known mainly for his sample-based electronic music and his outspoken liberal political views, including his support of veganism and animal rights.Moby gained attention in the early...

, and Fuel

Fuel (band)

Fuel is an American rock band formed by guitarist/songwriter Carl Bell and bassist Jeff Abercrombie in 1989. Originally known as Small the Joy, they changed the group's name to Fuel sometime in 1994...

. The 2001 lineup featured the Stone Temple Pilots

Stone Temple Pilots

Stone Temple Pilots is an American rock band from San Diego, California that consists of Scott Weiland , brothers Robert DeLeo and Dean DeLeo , and Eric Kretz ....

, Live

Live (band)

Live is an American rock band from York, Pennsylvania, composed of Chad Taylor , Patrick Dahlheimer , and Chad Gracey . Lead singer and principal songwriter Ed Kowalczyk left the band in November 2009....

, Deftones

Deftones

Deftones are an American alternative metal band from Sacramento, California, founded in 1988. The band consists of Chino Moreno , Stephen Carpenter , Chi Cheng , Frank Delgado , and Abe Cunningham . Currently Sergio Vega is standing in on bass while Cheng recovers from a car accident...

, Incubus

Incubus (band)

Incubus is an American rock band from Calabasas, California. The band was formed in 1991 by vocalist Brandon Boyd, lead guitarist Mike Einziger, and drummer Jose Pasillas while enrolled in high school and later expanded to include bassist Alex "Dirk Lance" Katunich, and Gavin "DJ Lyfe" Koppell;...

, Staind

Staind

Staind is an American rock band that was formed in 1995 in Springfield, Massachusetts. For 16 years, the band consisted of lead vocalist and rhythm guitarist Aaron Lewis, lead guitarist Mike Mushok, bassist Johnny April, and drummer Jon Wysocki...

, Oleander

Oleander

Nerium oleander is an evergreen shrub or small tree in the dogbane family Apocynaceae, toxic in all its parts. It is the only species currently classified in the genus Nerium. It is most commonly known as oleander, from its superficial resemblance to the unrelated olive Olea, but has many other...

 and Tantric

Tantric (band)

Tantric is a rock band from Louisville, Kentucky. The group has released four studio albums since 2001; although, their last two albums only retain Tantric's original singer, Hugo Ferreira...

. The 2002 show included Godsmack

Godsmack

Godsmack is an American heavy metal band from Lawrence, Massachusetts, formed in 1995. The band is composed of founder, frontman and songwriter Sully Erna, guitarist Tony Rombola, bassist Robbie Merrill, and drummer Shannon Larkin...

, Outkast

OutKast

Outkast is an American hip hop duo based in East Point, Georgia, consisting of Atlanta native André "André 3000" Benjamin and Savannah, Georgia-born Antwan "Big Boi" Patton. They were originally known as Two Shades Deep but later changed the group's name to OutKast...

, Nickelback

Nickelback

Nickelback is a Canadian rock band from Hanna, Alberta. Since 1995 the band has included guitarist and lead vocalist Chad Kroeger, guitarist and back-up vocalist Ryan Peake and bassist Mike Kroeger.. The band's current drummer and percussionist is Daniel Adair who has been with the band since 2005....

, P.O.D.

P.O.D.

Payable on Death is an American Christian metal band formed in 1992. The band's line-up consists of vocalist Sonny Sandoval, drummer Wuv Bernardo, guitarist Marcos Curiel, and bassist Traa Daniels. Their Christian faith is an important part of their music.They have released seven studio albums and...

, Alien Ant Farm

Alien Ant Farm

Alien Ant Farm is an American alternative rock band that formed in Riverside, California, in 1995. Their name comes from an idea original guitarist Terry Corso had about aliens and the earth: "I was daydreaming at my dull desk job with my feet up, and I thought to myself, 'Wouldn't it be cool if...

, Sevendust

Sevendust

Sevendust is an American heavy metal band from Atlanta, Georgia. Formed in 1994 by bassist Vince Hornsby, drummer Morgan Rose and guitarist John Connolly. After their first demo, lead vocalist Lajon Witherspoon and guitarist Clint Lowery joined the group...

, Default

Default (band)

Default is a Canadian post-grunge/alternative rock band from Vancouver, British Columbia. Since forming in 1999 they have released four albums, and have sold more than a million records...

, Injected

Injected (band)

Injected is an Atlanta hard rock band inspired by acts such as Helmet, Metallica and Mötley Crüe.-History:After forming in the mid-90's by a group of high school friends and spending years gathering a strong following on the Atlanta rock scene, Injected released its major label debut, Burn It...

 , and Tommy Lee

Tommy Lee

Thomas Lee Bass , best known as Tommy Lee, is an American musician and founding member of glam metal band Mötley Crüe. As well as being the band's long-term drummer, Lee founded rap-metal band Methods of Mayhem, and has pursued solo musical projects...

.

For the 2003 show, the location was moved from the Westmoreland County Fairground in Greensburg, Pennsylvania

Greensburg, Pennsylvania

Greensburg is a city in Westmoreland County, Pennsylvania, United States, and a part of the Pittsburgh Metro Area. The city is named after Nathanael Greene, a major general of the Continental Army in the American Revolutionary War...

 to Heinz Field

Heinz Field

Heinz Field is a stadium located in Pittsburgh, Pennsylvania. It primarily serves as the home to the Pittsburgh Steelers and University of Pittsburgh Panthers American football teams, members of the National Football League and National Collegiate Athletic Association respectively...

 in Pittsburgh, and included Blink-182

Blink-182

Blink-182 is an American rock band consisting of vocalist and bass guitarist Mark Hoppus, vocalist and guitarist Tom DeLonge, and drummer Travis Barker. They have sold over 27 million albums worldwide since forming in Poway, California in 1992...

, Puddle Of Mudd

Puddle of Mudd

Puddle Of Mudd is an American rock band from Kansas City, Missouri, USA. To date the band has sold over 7 million albums, and have had a string of #1 mainstream rock singles in the United States. Their major-label debut Come Clean has sold over 5 million copies...

, 311

311 (band)

311 is an American rock band from Omaha, Nebraska. The band was formed in 1988 by vocalist/rhythm guitarist Nick Hexum, lead guitarist Jim Watson , bassist Aaron "P-Nut" Wills and drummer Chad Sexton...

, Def Leppard

Def Leppard

Def Leppard are an English rock band formed in 1977 in Sheffield as part of the New Wave of British Heavy Metal movement. Since 1992, the band have consisted of Joe Elliott , Rick Savage , Rick Allen , Phil Collen , and Vivian Campbell...

, Sum 41

Sum 41

Sum 41 is a Canadian rock band from Ajax, Ontario. The band was formed in 1996 and currently consists of members Deryck Whibley , Tom Thacker , Jason McCaslin and Steve Jocz .In 1999, the band signed an international record deal with Island Records...

, Saliva

Saliva (band)

Saliva is an American rock band formed in Memphis, Tennessee, in September 1996 and currently under Island Records. Saliva released their self-titled debut album on August 26, 1997, under Rocking Chair Records....

 and Trapt

Trapt

Trapt is an American rock band that formed in Los Gatos, California in August 1997. The group is composed of lead singer Chris Taylor Brown, lead guitarist Robb Torres, bass guitarist Peter Charell, and drummer Aaron "Monty" Montgomery...

.

In 2004, the festival became a tour, with additional performances at non-traditional venues such as Suffolk Downs

Suffolk Downs

Suffolk Downs, a thoroughbred race track in East Boston, Massachusetts, United States opened in 1935. Famous horses that have raced at this track include Seabiscuit, Whirlaway, Funny Cide and Cigar. The MassCap is held there, as well at the annual Hot Dog Safari...

 in Boston

Boston

Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, Penn's Landing

Penn's Landing

Penn's Landing is the waterfront area of the Center City along the Delaware River section of Philadelphia, Pennsylvania, United States. It is so named because the founder of Pennsylvania, William Penn, docked near here in 1682, along the now paved over Dock Creek, after landing first in New...

 in Philadelphia and Seattle's King County Fairgrounds, with performances by Velvet Revolver, Staind, N*E*R*D, Disturbed, the Crystal Method, Sevendust

Sevendust

Sevendust is an American heavy metal band from Atlanta, Georgia. Formed in 1994 by bassist Vince Hornsby, drummer Morgan Rose and guitarist John Connolly. After their first demo, lead vocalist Lajon Witherspoon and guitarist Clint Lowery joined the group...

, Hoobastank

Hoobastank

Hoobastank is an American rock band, best known for their 2004 hit "The Reason" and other hits "Crawling in the Dark" and "Running Away". They formed in 1994 in Agoura Hills, California, with singer Doug Robb, guitarist Dan Estrin, drummer Chris Hesse, and original bassist Markku Lappalainen. They...

, Three Days Grace

Three Days Grace

Three Days Grace is a Canadian rock band, formed in Norwood, Ontario, Canada in 1992, originally under the name Groundswell. After a breakup in late 1997, the band regrouped in the same year under its current name and with a line-up consisting of guitarist and lead vocalist Adam Gontier, drummer...

, Finch

Finch (U.S. band)

Finch was an American rock band from Temecula, California. The band released an EP Falling Into Place and two full-length albums, What It Is to Burn and Say Hello to Sunshine before declaring a hiatus in 2006. Finch reformed in 2007, playing a reunion show on November 23 at the Glasshouse in...

 and Finger Eleven

Finger Eleven

Finger Eleven is a Canadian rock band from Burlington, Ontario, formed in 1989. They have currently released five studio albums, with their album The Greyest of Blue Skies bringing them into the mainstream...

 . http://www.post-gazette.com/ae/20031120rollingrock1120p8.asp

For 2005, the event was scaled back to its roots, with a sole performance in Western Pennsylvania

Western Pennsylvania

Western Pennsylvania consists of the western third of the state of Pennsylvania in the United States. Pittsburgh is the largest city in the region, with a metropolitan area population of about 2.4 million people, and serves as its economic and cultural center. Erie, Altoona, and Johnstown are its...

 at Jennerstown Speedway

Jennerstown Speedway

Jennerstown Speedway is a racetrack in Jennerstown, Pennsylvania, United States.-Track layout:The track is a asphalt oval. The straightaways are banked 6°, and turns are banked 9°.-Scheduled events:...

 in Jennerstown, Pennsylvania

Jennerstown, Pennsylvania

Jennerstown is a borough in Somerset County, Pennsylvania, United States. It is part of the Johnstown, Pennsylvania Metropolitan Statistical Area. The population was 714 at the 2000 census. The borough is the home of Jennerstown Speedway. The town was named for Edward Jenner.Jennerstown is located...

. The event featured many Pennsylvania-based bands such as The Clarks

The Clarks

The Clarks are an American rock band from the Pittsburgh region, originating at Indiana University of Pennsylvania. Over the course of twenty years, they have produced a total of 12 studio, live and solo releases, selling near a quarter of a million copies....

, Live, Rusted Root

Rusted Root

Rusted Root is a band from Pittsburgh, Pennsylvania known for their unique fusion of acoustic, rock, world and other styles of music, with a strong percussion section that draws from African, Latin American, Native American, and Indian influences...

, The Juliana Theory

The Juliana Theory

The Juliana Theory are an American rock quintet from Greensburg and Latrobe, Pennsylvania. The Juliana Theory signed to Christian record label Tooth & Nail Records despite not being a Christian band. The group later signed to Epic Records for the release of the album Love. The Juliana Theory...

, and Bloodhound Gang

Bloodhound Gang

Bloodhound Gang is a Collegeville, Pennsylvania-based American comedy band, although it began as a rap group and gradually changed its genre throughout the years...

..

Rolling Rock did not continue the event in 2006, after making a deal to sponsor a series of concerts by Steven Van Zandt

Steven Van Zandt

Steven Van Zandt is an Italian-American musician, songwriter, arranger, record producer, actor, and radio disc jockey, who frequently goes by the stage names Little Steven or Miami Steve...

.