Rocks TV
Encyclopedia
Gems TV Extra is a British reverse auction
Reverse auction
A reverse auction is a type of auction in which the roles of buyers and sellers are reversed. In an ordinary auction , buyers compete to obtain a good or service, and the price typically increases over time...

 jewellery shopping channel. The channel is available on Sky, Freesat
Freesat
Freesat is a free-to-air digital satellite television joint venture between the BBC and ITV plc, serving the United Kingdom. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008...

 and online. The channel operations are based at Eagle Road Studios in Redditch
Redditch
Redditch is a town and local government district in north-east Worcestershire, England, approximately south of Birmingham. The district had a population of 79,216 in 2005. In the 19th century it became the international centre for the needle and fishing tackle industry...

, near Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...

. The channel currently broadcasts live from 7am to 1am.

History

Gems TV Extra originally launched as Rocks TV and was founded by the formation of The Coloured Company Group Limited in 2008 by Steve Bennett, his brother John and his wife Sarah. Steve had already had experience in the field of jewellery and shopping television as he was one of the original founders of Gems TV
Gems TV (UK)
Gems TV is a British reverse auction jewellery shopping channel. It is officially the first channel of its kind in the UK. The channel is available on Sky, Virgin Media, Freesat, Freeview and online. The channel operations are based at Eagle Road Studios in Redditch, near Birmingham...

, of which he left a year prior to the launch of Rocks TV.
On 7 December 2010, it was announced on the channel that Rocks TV would be rebranded as Gems TV Extra and would merge with sister channel; Gem Collector
Gem Collector
Gem Collector was a short lived British reverse auction loose gemstone shopping channel. It is the first channel of its kind in the UK. The channel was available on Sky and online. The channel operations are based at Eagle Road Studios in Redditch, near Birmingham...

. As a result, the channel moved from Sky 647 to Sky 656 and on 1 January 2011, its EPG slot on 647 was sold to Retail Therapy TV.

Gems TV Extra was added to Freesat
Freesat
Freesat is a free-to-air digital satellite television joint venture between the BBC and ITV plc, serving the United Kingdom. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008...

 channel 818 on 1 February 2011.

Online only launch

Rocks TV started out as an online only based shopping 'Television channel'. The channel started a 3 day beta testing on 25 July 2008, which was exclusively available for friends of the company and members at ShoppingTelly.com. The official launch of the channel was on 28 July 2008 and was initially live between 5pm and 11pm.

TV launch

On 1 December 2009, Rocks TV successfully acquired an EPG slot on Sky 647 from Travel Deals Direct
Travel Channel (UK)
Travel Channel is a British satellite television channel, transmitting 24 hours a day in 19 languages across Europe, the Middle East, Africa and Asia-Pacific...

and started broadcasting pre-recorded shows throughout December until 6 January 2010, when the company returned from the Christmas break and started broadcasting live on TV and online. Its broadcasting hours have since been extended since the online launch in July 2008.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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