Rockford-Montgomery Labs, Inc. is a distribution and marketing company based in Athens, Georgia

Athens, Georgia

Athens-Clarke County is a consolidated city–county in U.S. state of Georgia, in the northeastern part of the state, comprising the former City of Athens proper and Clarke County. The University of Georgia is located in this college town and is responsible for the initial growth of the city...

. The company has created a line of over the counter

Over-the-counter drug

Over-the-counter drugs are medicines that may be sold directly to a consumer without a prescription from a healthcare professional, as compared to prescription drugs, which may be sold only to consumers possessing a valid prescription...

 pharmaceutical products under its 360 OTC brand. As of 2010 the product is no longer sold.

360 OTC

Rockford-Montgomery Labs, Inc. distributes the 360 OTC (over-the-counter) branded line of pharmaceutical products. Its product line consists of 360 OTC Extra Strength Pain Relief and 360 OTC Ignite Maximum Strength, an alertness-aid. The 360 OTC Extra Strength Pain Relief and 360 OTC Ignite Maximum Strength are currently available in CVS/pharmacy, Walgreens and Meijer retail stores.

Sponsorship and advertising

On February 18, 2007, Rockford-Montgomery Labs launched the first-ever SKYSCREEN Airship blimp

Blimp

A blimp, or non-rigid airship, is a floating airship without an internal supporting framework or keel. A non-rigid airship differs from a semi-rigid airship and a rigid airship in that it does not have any rigid structure, neither a complete framework nor a partial keel, to help the airbag...

 with a 30 ft x 70 ft full-motion LED

LEd

LEd is a TeX/LaTeX editing software working under Microsoft Windows. It is a freeware product....

 display.

In spring 2007, Rockford-Montgomery Labs, Inc. was the primary sponsor of the #36 Bill Davis Racing

Bill Davis Racing

Bill Davis Racing was a racing team that participated in all three of NASCAR's top divisions until 2009.The team had run Toyota-branded stock cars and trucks in both the Camping World Truck Series and Sprint Cup Series since 2007. Dodge, Ford, and Pontiac previously backed the team...

 Toyota

Toyota Camry

The Toyota Camry is a series of mid-size automobiles manufactured by Toyota since 1982, and sold in the majority of automotive markets throughout the world...

 driven by Jeremy Mayfield

Jeremy Mayfield

Jeremy Allen Mayfield is a former NASCAR driver who last competed in 2009 due to legal troubles and an indefinite suspension by NASCAR. Prior to 2009, Mayfield drove cars for the Sadler Brothers, T.W. Taylor, Cale Yarborough, Michael Kranefuss, Roger Penske, Ray Evernham, Bill Davis, and Gene Haas...

 in the NASCAR's NEXTEL Cup series

NEXTEL Cup

The NASCAR Sprint Cup Series is the top racing series of the National Association for Stock Car Auto Racing . The series was originally known as the Strictly Stock Series and Grand National Series . While leasing its naming rights to R. J...

.

360 OTC was the official sponsor of World Wrestling Entertainment

World Wrestling Entertainment

World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...

's WrestleMania 23

WrestleMania 23

WrestleMania 23 was the twenty-third annual WrestleMania professional wrestling pay-per-view event produced by World Wrestling Entertainment . It took place on April 1, 2007 at Ford Field in Detroit, Michigan...

. However, WWE alleged in a lawsuit that this sponsorship went unpaid as well.

In April 2008 Bill Davis Racing sued Rockford-Montgomery Labs for only paying $25,000 of the $4 Million it owed the team for sponsorship.

The company also signed on to sponsor the World of Outlaws Late Model Series

World of Outlaws Late Model Series

The World of Outlaws Late Model Series is a racing championship series for dirt late model stock cars currently owned by World Racing Group. It competes on a national tour of the United States and Canada on dirt ovals...

and a name change was announced, but the renaming was quickly rescinded as DIRT Motorsports, owner of the World of Outlaws, also alleged in a lawsuit that Rockford-Montgomery failed to make the agreed sponsorship payments.