Robert Ross (CEO)
Encyclopedia
Robert Ross was the founder and leader of the Muscular Dystrophy Association
Muscular Dystrophy Association
The Muscular Dystrophy Association is an American organization which combats muscular dystrophy and diseases of the nervous system and muscular system in general by funding research, providing medical and community services, and educating health professionals and the general public...

 in 1950. Ross served as CEO for 44 years until his death in 2006. The Muscular Dystrophy Association (MDA) is an organization which combats muscular dystrophy and diseases of the nervous system and muscular system in general by funding research, providing medical and community services, and educating health professionals and the general public. The work of Robert Ross was appreciated by many and it was he who persuaded Jerry Lewis
Jerry Lewis
Jerry Lewis is an American comedian, actor, singer, film producer, screenwriter and film director. He is best known for his slapstick humor in film, television, stage and radio. He was originally paired up with Dean Martin in 1946, forming the famed comedy team of Martin and Lewis...

 to undertake a yearly telethon to raise money for muscular dystrophy
Muscular dystrophy
Muscular dystrophy is a group of muscle diseases that weaken the musculoskeletal system and hamper locomotion. Muscular dystrophies are characterized by progressive skeletal muscle weakness, defects in muscle proteins, and the death of muscle cells and tissue.In the 1860s, descriptions of boys who...

. Starting in February 1999, Ross wrote a column for MDA, titled The Ross Report—the final submission to The Ross Report was made in May 2006, one month before Ross's death.

Ross died in June 2006 aged 86, following complications of surgery to repair a broken hip.
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