Red or Dead
Encyclopedia
Red or Dead is a fashion designer and manufacturer, started in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 in 1982 by Wayne Hemingway
Wayne Hemingway
Wayne Andrew Hemingway, MBE is an English fashion designer and co-founder of Red or Dead. He is also chairman of the South Coast Design Forum, and chair of Building For Life .Hemingway is the son of Canadian Mohawk chief and former wrestler Billy Two Rivers...

 and his wife
Wife
A wife is a female partner in a marriage. The rights and obligations of the wife regarding her spouse and others, and her status in the community and in law, varies between cultures and has varied over time.-Origin and etymology:...

 Geraldine Hemingway. They manufacture products such as shoes, spectacles, bags
Bags
-Nickname:* Jeff Bagwell, a former Major League Baseball player* Milt Jackson, a famous jazz vibraphonist nicknamed "Bags"-Other:* Oxford bags, a form of baggy trousers originating from the University of Oxford* Cornhole, a game commonly referred to as bags...

 and watches.

Brand name

The company's name (Red or Dead) comes from Wayne's Red Indian ancestors. One Saturday morning in 1982, Wayne and Gerardine Hemingway opened a stall on Camden Market
Camden Market
The Camden Markets are a number of adjoining large markets in Camden Town near the Hampstead Road Lock of the Regent's Canal , often called collectively "Camden Market" or "Camden Lock". The stalls sell crafts, clothing, bric-a-brac, fast food, and other things...

, London to sell items from their wardrobes. Before they knew it their one stall had expanded into sixteen stalls of second hand
Second Hand
Second Hand is the title of an album by Mark Heard, released in 1991, on Heard's own Fingerprint Records. The album was listed at #4 in the book CCM Presents: The 100 Greatest Albums in Christian Music ....

 clothes, purchased from all over the world
World
World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth....

, and the Red or Dead brand was born.

Red or Dead products

From here, Red or Dead expanded their product base from shoes and today the brand is multi-category, including footwear, clothing, optical frames, swimwear, "glorious gussets" hosiery, and fashion bags, with fragrance and fashion bicycles in the pipeline.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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