Realistic (brand)
Encyclopedia
Realistic was a brand produced by Radio-Shack, a division of Tandy Corporation
Tandy Corporation
Tandy Corporation was a family-owned leather goods company based in Fort Worth, Texas. Tandy was founded in 1919 as a leather supply store, and acquired RadioShack in 1963. The Tandy name was dropped in May 2000, when RadioShack Corporation was made the official name.-History:Tandy began in 1919...

, to market audio electronics for home use. The brand name is no longer in use by RadioShack and was largely discontinued by the early 1990s. The company's most notable products under the Realistic brand included the extensive line of TRC series Citizen's Band Radio Transceivers, which dominated the CB Radio market during the 1970s, and included the famous Navaho series of CB
Citizens' band radio
Citizens' Band radio is, in many countries, a system of short-distance radio communications between individuals on a selection of 40 channels within the 27-MHz band. Citizens' Band is distinct from the FRS, GMRS, MURS and amateur radio...

 Base Station
Base station
The term base station can be used in the context of land surveying and wireless communications.- Land surveying :In the context of external land surveying, a base station is a GPS receiver at an accurately-known fixed location which is used to derive correction information for nearby portable GPS...

 units. A 1977 motion picture entitled Handle with Care was actually sponsored at the time by Tandy Corporation
Tandy Corporation
Tandy Corporation was a family-owned leather goods company based in Fort Worth, Texas. Tandy was founded in 1919 as a leather supply store, and acquired RadioShack in 1963. The Tandy name was dropped in May 2000, when RadioShack Corporation was made the official name.-History:Tandy began in 1919...

, in part to showcase the Realistic line of CB
Citizens' band radio
Citizens' Band radio is, in many countries, a system of short-distance radio communications between individuals on a selection of 40 channels within the 27-MHz band. Citizens' Band is distinct from the FRS, GMRS, MURS and amateur radio...

 Radios. Also notable were their 8 Track recorders under the TR- model line and their compact cassette decks under the SCT- model line. They are also the company responsible for the famous Realistic Mach speaker line. A very wide range of products was marketed under the Realistic brand. These included stereo receivers, cassette decks, ham radios, musical synthesizers and a few quadraphonic
Quadraphonic
Quadraphonic sound – the most widely used early term for what is now called 4.0 surround sound – uses four channels in which speakers are positioned at the four corners of the listening space, reproducing signals that are independent of one another...

 receivers.
The brand was officially discontinued in 2000 after RadioShack entered an agreement with RCA
RCA
RCA Corporation, founded as the Radio Corporation of America, was an American electronics company in existence from 1919 to 1986. The RCA trademark is currently owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor...

to market their products; however, the marketing of the brand was very little since the early 1990s.
The brand began in 1954 under the name realist, but subsequently changed the name after being sued.

Optimus

In the early 1990s, the brand began to change their name to Optimus. Both Realistic and Optimus have since been discontinued.

External links



  • http://www.audiocircuit.com/index.php?c=REA
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