Quinnsworth
Encyclopedia
Quinnsworth was a supermarket company in the Republic of Ireland
, that was founded by the entrepreneur Pat Quinn.
in 1966 and was sold to Powers Supermarkets Limited in the 1970s. During the 1970s, the slogan used was "Let's get it all together at Quinnsworth". Powers Supermarkets Limited was the parent company, but used Quinnsworth as its marketing name. The company became a wholly owned subsidiary of Associated British Foods
plc. And run by supermarket executive Don Tidey. In Quinnsworth's final years, Yellow Pack was replaced by Premium Choice as the own brand. Quinnsworth was remembered for its advertising campaigns featuring its marketing director Maurice Pratt (later became chief executive of Tesco Ireland
), who would personally introduce new product promotions, ending each advert with the company slogan, "That's Real Value".
(occasionally Super Crazy Prices) was a supermarket chain owned by Quinnsworth. Crazy Prices was well knowned for their cheap prices and was one of the first retailers in the Republic of Ireland
to introduce late night opening (until 9pm) on Wednesdays, dubbing this night "Crazy Night" and running special in-store promotions.
Crazy Prices was also noted for concentration on price reductions at the expense of presentation, including the Yellow Pack
brand and presenting goods to shoppers still in warehouse packaging.
acquired the retailing and supply chain operations of Associated British Foods – with the sole exception of Primark
(Penneys) – for £643 million. In 1997, "Powers Supermarkets Limited" (trading as Quinnsworth) changed its name to "Tesco Ireland Limited".
The first signs of the new regime was the almost immediate introduction of the Tesco own-brand, with the completion of the phasing out of Yellow Pack
and the other own-brands, such as KVI and Premium Choice.
Over the next few years, Quinnsworth and Crazy Prices supermarkets were rebranded as Tesco Ireland
.
The first store to open under the Tesco Ireland name was in Athlone in 1997. The changeover was at first relatively slow, with the Quinnsworth and Crazy Prices name continuing to appear on adverts for some time after the launch of the new company identity. Tesco's initial policy was not to change the name over the door until the store had been upgraded to Tesco's standards. In some older stores this meant a significant rebuild of the premises. The first fully rebuilt store opened in Maynooth
in 2000.
In 2001, the last Quinnsworth and Crazy Prices stores were rebranded as Tesco Ireland
.
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
, that was founded by the entrepreneur Pat Quinn.
History
Quinnsworth was founded by Pat QuinnPat Quinn (businessman)
Pat Quinn was an Irish publican, hotelier, music promoter, storyteller, former millionaire and founder of the Quinnsworth supermarket chain, which was Ireland's first supermarket chain. He invented the term "yellow pack"...
in 1966 and was sold to Powers Supermarkets Limited in the 1970s. During the 1970s, the slogan used was "Let's get it all together at Quinnsworth". Powers Supermarkets Limited was the parent company, but used Quinnsworth as its marketing name. The company became a wholly owned subsidiary of Associated British Foods
Associated British Foods
Associated British Foods plc is a global food, ingredients and retail company headquartered in London, United Kingdom. Its ingredients division is the world's second largest producer of both sugar and baker's yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose...
plc. And run by supermarket executive Don Tidey. In Quinnsworth's final years, Yellow Pack was replaced by Premium Choice as the own brand. Quinnsworth was remembered for its advertising campaigns featuring its marketing director Maurice Pratt (later became chief executive of Tesco Ireland
Tesco Ireland
Tesco Ireland is the Irish arm of supermarket group Tesco. It was formed in Tesco plc's 1997 takeover of the Irish retailing operations of Associated British Foods, namely Powers' Supermarkets Limited and its subsidiaries, trading as Quinnsworth and Crazy Prices.Tesco operates supermarkets under...
), who would personally introduce new product promotions, ending each advert with the company slogan, "That's Real Value".
Crazy Prices
Crazy PricesCrazy Prices
Crazy Prices was a supermarket chain operating in the Republic of Ireland and Northern Ireland formerly owned by Associated British Foods...
(occasionally Super Crazy Prices) was a supermarket chain owned by Quinnsworth. Crazy Prices was well knowned for their cheap prices and was one of the first retailers in the Republic of Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
to introduce late night opening (until 9pm) on Wednesdays, dubbing this night "Crazy Night" and running special in-store promotions.
Crazy Prices was also noted for concentration on price reductions at the expense of presentation, including the Yellow Pack
Yellow Pack
Yellow Pack was a brand of generic groceries, first launched in March 1980 by Fine Fare, a British regional supermarket chain ultimately owned by the Weston family, whose extensive interests include the UK's Associated British Foods, Loblaws Companies in North America, and a range of upmarket...
brand and presenting goods to shoppers still in warehouse packaging.
Tesco Ireland
In May 1997, TescoTesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...
acquired the retailing and supply chain operations of Associated British Foods – with the sole exception of Primark
Primark
Primark is a clothing retailer, operating over 223 stores in Ireland , the United Kingdom, the Netherlands, Germany, Spain, Portugal and Belgium...
(Penneys) – for £643 million. In 1997, "Powers Supermarkets Limited" (trading as Quinnsworth) changed its name to "Tesco Ireland Limited".
The first signs of the new regime was the almost immediate introduction of the Tesco own-brand, with the completion of the phasing out of Yellow Pack
Yellow Pack
Yellow Pack was a brand of generic groceries, first launched in March 1980 by Fine Fare, a British regional supermarket chain ultimately owned by the Weston family, whose extensive interests include the UK's Associated British Foods, Loblaws Companies in North America, and a range of upmarket...
and the other own-brands, such as KVI and Premium Choice.
Over the next few years, Quinnsworth and Crazy Prices supermarkets were rebranded as Tesco Ireland
Tesco Ireland
Tesco Ireland is the Irish arm of supermarket group Tesco. It was formed in Tesco plc's 1997 takeover of the Irish retailing operations of Associated British Foods, namely Powers' Supermarkets Limited and its subsidiaries, trading as Quinnsworth and Crazy Prices.Tesco operates supermarkets under...
.
The first store to open under the Tesco Ireland name was in Athlone in 1997. The changeover was at first relatively slow, with the Quinnsworth and Crazy Prices name continuing to appear on adverts for some time after the launch of the new company identity. Tesco's initial policy was not to change the name over the door until the store had been upgraded to Tesco's standards. In some older stores this meant a significant rebuild of the premises. The first fully rebuilt store opened in Maynooth
Maynooth
Maynooth is a town in north County Kildare, Ireland. It is home to a branch of the National University of Ireland, a Papal University and Ireland's main Roman Catholic seminary, St. Patrick's College...
in 2000.
In 2001, the last Quinnsworth and Crazy Prices stores were rebranded as Tesco Ireland
Tesco Ireland
Tesco Ireland is the Irish arm of supermarket group Tesco. It was formed in Tesco plc's 1997 takeover of the Irish retailing operations of Associated British Foods, namely Powers' Supermarkets Limited and its subsidiaries, trading as Quinnsworth and Crazy Prices.Tesco operates supermarkets under...
.