Pure Moxie
Encyclopedia
Pure Moxie is a memoir by Leda Sanford
, the first female publisher of a major national magazine. The memoir, self-published in 2010 by iUniverse
, highlights Sanford's career in magazine publishing.
A review that ran in the Pacific Sun (newspaper) said Pure Moxie "is a book that is both a nostalgic look back (it's dedicated to Betty Friedan
) at the post-Mad Men
era—when General Motors
and magazines were a big deal—and a nod toward the future, especially for increasingly creaky baby boomers, as Sanford became something of a visionary on promoting a new idea of aging and re-invention late in life."
Leda Sanford
Leda Sanford, , is an author, speaker, former publisher and former advertising director. She was the first female publisher of a major national magazine. She became president, publisher and editor-in-chief of the magazine American Home and the American Home Publishing Company in 1975...
, the first female publisher of a major national magazine. The memoir, self-published in 2010 by iUniverse
IUniverse
iUniverse, founded in October 1999, is a self-publishing company, co-located with AuthorHouse in Bloomington, Indiana. Publishers Weekly notes iUniverse has partnerships with The Writers' Club and the Writer's Digest .-History:iUniverse initially focused on business-to-consumer print-on-demand...
, highlights Sanford's career in magazine publishing.
A review that ran in the Pacific Sun (newspaper) said Pure Moxie "is a book that is both a nostalgic look back (it's dedicated to Betty Friedan
Betty Friedan
Betty Friedan was an American writer, activist, and feminist.A leading figure in the Women's Movement in the United States, her 1963 book The Feminine Mystique is often credited with sparking the "second wave" of American feminism in the twentieth century...
) at the post-Mad Men
Mad Men
Mad Men is an American dramatic television series created and produced by Matthew Weiner. The series premiered on Sunday evenings on the American cable network AMC and are produced by Lionsgate Television. It premiered on July 19, 2007, and completed its fourth season on October 17, 2010. Each...
era—when General Motors
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
and magazines were a big deal—and a nod toward the future, especially for increasingly creaky baby boomers, as Sanford became something of a visionary on promoting a new idea of aging and re-invention late in life."