PureVia
Encyclopedia
PureVia is a stevia
-based low calorie sugar substitute
developed jointly by Pepsico
and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant
.
It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener
and as a food ingredient. PureVia competes against Coca-Cola
and Cargill
's jointly developed Truvia
brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.
, natural flavors as well as the stevia extract rebaudioside A.
The Food and Drug Administration
(FDA) determined in December of 2008 that rebaudioside A is safe for inclusion as a food additive.
However, there has not been a substantial amount of an independent scientific research done on the safety of rebaudioside A that was not funded by the companies that produce and distribute products that include them.
Lifewater which is manufactured by PepsiCo
.
Stevia
Stevia is a genus of about 240 species of herbs and shrubs in the sunflower family , native to subtropical and tropical regions from western North America to South America. The species Stevia rebaudiana, commonly known as sweetleaf, sweet leaf, sugarleaf, or simply stevia, is widely grown for its...
-based low calorie sugar substitute
Sugar substitute
A sugar substitute is a food additive that duplicates the effect of sugar in taste, usually with less food energy. Some sugar substitutes are natural and some are synthetic. Those that are not natural are, in general, called artificial sweeteners....
developed jointly by Pepsico
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant
Merisant
Merisant Company is a United States manufacturer of artificial sweeteners, including Equal and Canderel.The company was formed from Monsanto Company's tabletop sweetener business, which was acquired by a group of investors in 2000....
.
It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener
Sweetener
Sweetener is a sugar substitute.Sweetener may also refer to:* Sugar alcohol* Honey* Syrup...
and as a food ingredient. PureVia competes against Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
and Cargill
Cargill
Cargill, Incorporated is a privately held, multinational corporation based in Minnetonka, Minnesota. Founded in 1865, it is now the largest privately held corporation in the United States in terms of revenue. If it were a public company, it would rank, as of 2011, number 13 on the Fortune 500,...
's jointly developed Truvia
Truvia
Truvia is a stevia-based sugar substitute developed jointly by Coca-Cola and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a...
brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener.
Ingredients and Safety
PureVia is a blend of several different ingredients. It contains dextrose, cellulose powderCellulose
Cellulose is an organic compound with the formula , a polysaccharide consisting of a linear chain of several hundred to over ten thousand β linked D-glucose units....
, natural flavors as well as the stevia extract rebaudioside A.
The Food and Drug Administration
Food and Drug Administration
The Food and Drug Administration is an agency of the United States Department of Health and Human Services, one of the United States federal executive departments...
(FDA) determined in December of 2008 that rebaudioside A is safe for inclusion as a food additive.
However, there has not been a substantial amount of an independent scientific research done on the safety of rebaudioside A that was not funded by the companies that produce and distribute products that include them.
Food ingredient
PureVia is used as a sweetener in SoBeSoBe
SoBe is a brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products...
Lifewater which is manufactured by PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
.