SoBe is a brand of
teaTea is the agricultural product of the leaves, leaf buds, and internodes of the Camellia sinensis plant, prepared and cured by various methods...
s, fruit-juice blends and enhanced water beverages. The name SoBe is an abbreviation of
South BeachSouth Beach is a neighborhood of the city of Miami Beach, Florida, United States. It is the area south of Indian Creek and encompasses roughly the southernmost 23 blocks of the main barrier island that separates the Atlantic Ocean and Biscayne Bay. This area was the first section of Miami Beach...
, named after the upscale area located in
Miami, FloridaMiami is a major coastal city in southeastern Florida, in the United States. Miami is the county seat of Miami-Dade County, the most populous county in Florida. With an estimated population of 424,662 in 2007, Miami is the largest city within the Miami metropolitan area, which is the...
. In the past, the SoBe name also has been licensed for
gumChewing gum is a type of confection traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene, which is a non-vulcanisable form of the butyl rubber used for inner tubes or to line tubeless tires. For reasons of economy and quality, many modern chewing gums...
and
chocolateChocolate comprises a number of raw and processed foods produced from the seed of the tropical cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America, with its earliest documented use around 1100 BC...
products.
SoBe began as the South Beach Beverage Company, a drink manufacturer based in
Norwalk, ConnecticutNorwalk is a city in Fairfield County, Connecticut, United States. According to 2006 Census Bureau estimates, the population of the city is 84,437, making it the sixth largest city in Connecticut, and the third largest in Fairfield County...
in 1996. Their first product was
SoBe Black Tea 3G which contained
ginsengGinseng is any one of eleven distinct species of slow-growing perennial plants with fleshy roots, in the Panax genus, in the family Araliaceae. It grows in the Northern Hemisphere in eastern Asia , typically in cooler climates; Panax vietnamensis, discovered in Vietnam, is the southernmost ginseng...
,
guaranaGuarana Guarana Guarana is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its...
, and ginkgo.
Discussion
Ask a question about 'SoBe' Start a new discussion about 'SoBe' Answer questions from other users |
SoBe is a brand of
teaTea is the agricultural product of the leaves, leaf buds, and internodes of the Camellia sinensis plant, prepared and cured by various methods...
s, fruit-juice blends and enhanced water beverages. The name SoBe is an abbreviation of
South BeachSouth Beach is a neighborhood of the city of Miami Beach, Florida, United States. It is the area south of Indian Creek and encompasses roughly the southernmost 23 blocks of the main barrier island that separates the Atlantic Ocean and Biscayne Bay. This area was the first section of Miami Beach...
, named after the upscale area located in
Miami, FloridaMiami is a major coastal city in southeastern Florida, in the United States. Miami is the county seat of Miami-Dade County, the most populous county in Florida. With an estimated population of 424,662 in 2007, Miami is the largest city within the Miami metropolitan area, which is the...
. In the past, the SoBe name also has been licensed for
gumChewing gum is a type of confection traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene, which is a non-vulcanisable form of the butyl rubber used for inner tubes or to line tubeless tires. For reasons of economy and quality, many modern chewing gums...
and
chocolateChocolate comprises a number of raw and processed foods produced from the seed of the tropical cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America, with its earliest documented use around 1100 BC...
products.
Company history
SoBe began as the South Beach Beverage Company, a drink manufacturer based in
Norwalk, ConnecticutNorwalk is a city in Fairfield County, Connecticut, United States. According to 2006 Census Bureau estimates, the population of the city is 84,437, making it the sixth largest city in Connecticut, and the third largest in Fairfield County...
in 1996. Their first product was
SoBe Black Tea 3G which contained
ginsengGinseng is any one of eleven distinct species of slow-growing perennial plants with fleshy roots, in the Panax genus, in the family Araliaceae. It grows in the Northern Hemisphere in eastern Asia , typically in cooler climates; Panax vietnamensis, discovered in Vietnam, is the southernmost ginseng...
,
guaranaGuarana Guarana Guarana is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its...
, and ginkgo. It proved popular and led to the introduction of other flavors. The company was bought by
PepsiCoPepsiCo, Incorporated is a Fortune 500, American multinational corporation headquartered in Purchase, NY with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods...
in October 2000.
It was founded in Rye, New York.
Products
- Teas and Juices
- Energy
- -Energy Citrus Flavor
- -Green Tea
- -Power Fruit Punch
- -Nirvana Mango Lemon
- Lean
- -Lean Green Tea
- -Lean Mango Melon
- -Lean Energy
- -Lean Cranberry Grapefruit
- -Lean Blackberry Currant
- Lizard Formula
- -Liz Blizz Pina Colada
- -Black and Blue Berry Blue Blackberry and Blueberry
- -Lizard Fuel Strawberry Banana
- -Lizard Lava Strawberry Daiquiri Flavor
- -Tsunami Orange Cream
- Elixirs
- -Elixir Cranberry Grapefruit
- -Elixir Orange Carrot
- -Elixir Yummyberry Pomegranate
- Lifewater
- Agave Lemonade
- Passionfruit Citrus
- Goji Lemon
- Orange Tangerine
- Yuzu Black Currant
- Strawberry Kiwi
- Pomegranate Cherry
- Blackberry Grape
- Yumberry Pomegranate (0 Calorie)
- Fuji Apple Pear (0 Calorie)
- Black and Blue Berry (0 Calorie)
- Mango Melon (0 Calorie)
Discontinued products
- SoBe No Fear
- SoBe Elixirs 3C
- Power Line
- SoBe Synergy
- SoBe Special Recipes
- SoBe Essential Energy
- SoBe Ice
- SoBe Variety Pack
- Sobe Fountain
- SoBe Yumberry
Bottlecaps
SoBe bottlecaps have phrases printed on their underside which parody pop culture and other references. Some phrases include:
Sobe Wan KenobiObi-Wan "Ben" Kenobi is a fictional character in the Star Wars universe. He is one of several protagonists in the Star Wars series and the main protagonist of the second two films of the prequel trilogy. Along with Anakin Skywalker, R2-D2, and C-3PO, he is one of the few major characters to appear...
,
"Apocalizard Now" and
"Wasssssobe?". There are currently over 200 different cap slogans in production.
Sponsorships
- SoBe sponsors are Rob Benson, Cody Dufrene, Lynden Wickenheiser and Terry White
- Part-time NASCAR Sprint Cup driver Boris Said
Boris Said is an American race car driver from Carlsbad, California but considers his hometown to be Stamford, Connecticut. His father, Bob Said, was a Formula One race driver and US Olympic bobsled driver in 1968 and 1972. He currently drives the #60 SoBe No Fear Energy Drink Ford Fusion...
is sponsored by SoBe.
- SoBe was the sole sponsor of the short lived TV show Dave and Steve's Video Game Explosion
Dave and Steve’s Video Game Explosion was a television video-game review show. In November 2001, it began airing on TBS as well as the Burly Bear TV network and later was part of a one hour time slot....
.
- SoBe is the exclusive beverage partner of the Surfrider Foundation.
- SoBe sponsored Troops 501-506 from NW Connecticut during the 2005 National Scout Jamboree
The 2005 National Scout Jamboree was the 16th national Scout jamboree of the boy Scouts of America and was held from July 25, 2005 through August 3, 2005 at Fort A.P. Hill, Virginia...
. Its lizard logo appeared on their patches.
- SoBe sponsors the terrain parks and superpipes of many ski resorts, including the Okemo Mountain Resort and Spirit Mountain
Spirit Mountain can be one of the following places:*Spirit Mountain Casino*Spirit Mountain, Nevada*Spirit Mountain Wilderness Area*Spirit Mountain *Spirit Mountain: An Anthology of Yuman Story and Son University of Arizona Press, Tucson....
.
- SoBe's Lifewater products are served at on-mountain establishments at the ski resorts run by Vail Resorts
Vail Resorts, Inc. runs four ski resorts in Colorado, as well as one in Lake Tahoe and a summer resort in Wyoming. They also own luxury resort hotels throughout the United States. The company trades on the New York Stock Exchange, symbol MTN...
, as part of their "Appetite for Life" program that involves using items with no trans-fats and meat not treated with growth hormones or anti-biotics.
External links