PunchMuch
Encyclopedia
Juicebox is a Canadian
English language
Category B music video
specialty channel
owned by Bell Media.
Juicebox is a commercial-free service that broadcasts music videos aimed at kids, specifically, pre-teens. The videos are vetted by a committee consisting of parents and Bell Media employees who determine the video's appropriateness for their target audience.
, pop
, urban, R&B and "hot hits".
Before any of the channels had launched, in August 2001, Craig Media announced that it had reached an agreement with MTV Networks
to license the MTV2
brand in Canada for their channels, and in December 2001, launched only one of the five channels, the channel devoted to "Pop", as MTV2. Shortly after the launch, MTV Networks acquired a minority interest in the channel, along with sister-station, known at the time as MTV Canada. MTV2 was a free-form music video channel that aired music videos from various artists from different genres, in addition to a small number of concert series' including the MTV Canada original series, Pepsi Breakout
.
In April 2004, CHUM Limited
announced it would purchase Craig Media for $265 million CAD
. Included in the sale were Craig's interest in MTV2. The sale was subject to CRTC approval and was approved on November 19, 2004. The transaction was completed on December 1, 2004.
After the sale, MTV Networks chose to terminate its licensing agreement with Craig due to a clause in the contract stating it could do so if there was a change in control. CHUM was required to pay $10 million CAD in licensing fees to MTV Networks for the time remaining in their contract. The contract termination also meant that MTV Networks was no longer able to retain interest the channel. On June 9, 2005 CHUM announced it would rebrand the channel on June 30 of that year as PunchMuch, changing the format to an automated, all-request, music video
service, allowing viewers to have the ability to request music videos, participate in on-screen chat, polling, and more with their mobile phone
. MTV Canada was rebranded Razer on the same day.
In July 2006, Bell Globemedia
(later CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD
, including PunchMuch. The sale, also needing approval from the CRTC, was approved on June 8, 2007, with the transaction completed on June 22.
After a three-year absence of the MTV2 brand in Canada, CTVglobemedia rebranded Razer as MTV2 on August 1, 2008.
While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the channel's schedule.
Ownership changed hands once again when on September 10, 2010, BCE (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD. The deal which required CRTC approval, was approved on March 7, 2011 and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.
PunchMuch was rebranded Juicebox on November 17, 2011, focusing on music videos aimed at pre-teens.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
English language
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
Category B music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
specialty channel
Specialty channel
A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic....
owned by Bell Media.
Juicebox is a commercial-free service that broadcasts music videos aimed at kids, specifically, pre-teens. The videos are vetted by a committee consisting of parents and Bell Media employees who determine the video's appropriateness for their target audience.
History
In November 2000, Craig Media (through its subsidiary Craig Broadcast Systems Inc.) was granted a television broadcast licence by the Canadian Radio-television and Telecommunications Commission (CRTC) for a specialty service called Music 5 that would consist of five separate music video channels focused on a specific musical genre; danceDance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...
, pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...
, urban, R&B and "hot hits".
Before any of the channels had launched, in August 2001, Craig Media announced that it had reached an agreement with MTV Networks
MTV Networks
MTV Networks is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States...
to license the MTV2
MTV2
MTV2 is a cable network that is widely available in the United States on digital cable and satellite television, and is progressively being added to analogue cable lineups across the nation...
brand in Canada for their channels, and in December 2001, launched only one of the five channels, the channel devoted to "Pop", as MTV2. Shortly after the launch, MTV Networks acquired a minority interest in the channel, along with sister-station, known at the time as MTV Canada. MTV2 was a free-form music video channel that aired music videos from various artists from different genres, in addition to a small number of concert series' including the MTV Canada original series, Pepsi Breakout
Pepsi Breakout
Pepsi Breakout was a Canadian television series broadcast on A-Channel, MTV Canada, and Toronto One. The show was made up of concert and backstage footage of a Canadian band filmed by fans in attendance who are given digital camcorders....
.
In April 2004, CHUM Limited
CHUM Limited
CHUM Limited was a media company based in Toronto, Ontario, Canada from 1945 to 2007. Immediately prior to its acquisition, it held full or joint control of two Canadian television systems — Citytv and A-Channel — comprising 11 local stations, and one CBC Television affiliate, one...
announced it would purchase Craig Media for $265 million CAD
Canadian dollar
The Canadian dollar is the currency of Canada. As of 2007, the Canadian dollar is the 7th most traded currency in the world. It is abbreviated with the dollar sign $, or C$ to distinguish it from other dollar-denominated currencies...
. Included in the sale were Craig's interest in MTV2. The sale was subject to CRTC approval and was approved on November 19, 2004. The transaction was completed on December 1, 2004.
After the sale, MTV Networks chose to terminate its licensing agreement with Craig due to a clause in the contract stating it could do so if there was a change in control. CHUM was required to pay $10 million CAD in licensing fees to MTV Networks for the time remaining in their contract. The contract termination also meant that MTV Networks was no longer able to retain interest the channel. On June 9, 2005 CHUM announced it would rebrand the channel on June 30 of that year as PunchMuch, changing the format to an automated, all-request, music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
service, allowing viewers to have the ability to request music videos, participate in on-screen chat, polling, and more with their mobile phone
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...
. MTV Canada was rebranded Razer on the same day.
In July 2006, Bell Globemedia
CTVglobemedia
CTVglobemedia , was one of Canada's largest private media companies. Its operations include newspaper publishing , television broadcasting and production , radio broadcasting , and their respective Internet properties.Originally established by BCE and the Thomson family in 2001 combining CTV Inc.,...
(later CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD
Canadian dollar
The Canadian dollar is the currency of Canada. As of 2007, the Canadian dollar is the 7th most traded currency in the world. It is abbreviated with the dollar sign $, or C$ to distinguish it from other dollar-denominated currencies...
, including PunchMuch. The sale, also needing approval from the CRTC, was approved on June 8, 2007, with the transaction completed on June 22.
After a three-year absence of the MTV2 brand in Canada, CTVglobemedia rebranded Razer as MTV2 on August 1, 2008.
While the channel, from its inception, had always been an ad-supported service, on August 31, 2009, commercial advertising was dropped from the channel's schedule.
Ownership changed hands once again when on September 10, 2010, BCE (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion CAD. The deal which required CRTC approval, was approved on March 7, 2011 and closed on April 1 of that year, on which CTVglobemedia was rebranded Bell Media.
PunchMuch was rebranded Juicebox on November 17, 2011, focusing on music videos aimed at pre-teens.
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