Proximity Worldwide
Encyclopedia
Proximity is the digitally focused direct marketing arm of Omnicom Group’s BBDO Worldwide
. Founded in 2000, Proximity began in the digital age and has a varied portfolio of digital creative work including digital advertising, search, strategy and planning, email, data and analytics and design.
They specialize in:
Interactive Marketing; Mobile and Social Media Analytics; Branding; Email Marketing and eCRM Direct Marketing; Interactive advertising and design; Customer Segmentation; Search Marketing; Strategy and Planning; Technology Architecture & Integration; & Strategic Planning.
Proximity Worldwide is a member of the Omnicom group of companies and is aligned with [[BBDO]] Worldwide
.
Chris Thomas, CEO of BBDO Asia, was recently named to the additional role of chairman of Proximity Worldwide. Thomas took over from Andrew Robertson, President and CEO of BBDO
Worldwide, who had been filling this position.
Proximity Worldwide counts brands like BlackBerry
, Frito Lay, HP, Hyatt
, Johnson & Johnson
, Kraft
, Mars
, Mercedes
, Bayer
, Pepsi
, P&G, Western Union Holdings, Warner Music Group Digital, DHL
, and Visa Inc. as clients.
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...
. Founded in 2000, Proximity began in the digital age and has a varied portfolio of digital creative work including digital advertising, search, strategy and planning, email, data and analytics and design.
They specialize in:
Interactive Marketing; Mobile and Social Media Analytics; Branding; Email Marketing and eCRM Direct Marketing; Interactive advertising and design; Customer Segmentation; Search Marketing; Strategy and Planning; Technology Architecture & Integration; & Strategic Planning.
History
Founded in 2000, and headquartered in London Proximity worldwide has over 2,000 employees in 62 offices around the globe.Proximity Worldwide is a member of the Omnicom group of companies and is aligned with [[BBDO
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...
.
Chris Thomas, CEO of BBDO Asia, was recently named to the additional role of chairman of Proximity Worldwide. Thomas took over from Andrew Robertson, President and CEO of BBDO
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...
Worldwide, who had been filling this position.
Proximity Worldwide counts brands like BlackBerry
BlackBerry
BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...
, Frito Lay, HP, Hyatt
Hyatt
Hyatt Hotels Corporation , is an international operator of hotels.Hyatt Center is the headquarters for Hyatt corporation...
, Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
, Kraft
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
, Mars
Mars
Mars is the fourth planet from the Sun in the Solar System. The planet is named after the Roman god of war, Mars. It is often described as the "Red Planet", as the iron oxide prevalent on its surface gives it a reddish appearance...
, Mercedes
Mercedes (car)
Mercedes was a brand of the Daimler-Motoren-Gesellschaft . DMG which began to develop in 1900, after the death of its co-founder, Gottlieb Daimler...
, Bayer
Bayer
Bayer AG is a chemical and pharmaceutical company founded in Barmen , Germany in 1863. It is headquartered in Leverkusen, North Rhine-Westphalia, Germany and well known for its original brand of aspirin.-History:...
, Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
, P&G, Western Union Holdings, Warner Music Group Digital, DHL
DHL
DHL Express is a division of the German logistics company Deutsche Post providing international express mail services. DHL is a world market leader in sea and air mail....
, and Visa Inc. as clients.