Privalia is the trading name for Privalia Venta Directa, SA, an online private-sales club, with operations across Spain, Italy, Brazil and Mexico. Privalia, which holds the leading market share in all these four markets, organizes short, single-brand campaigns (lasting between 3 and 5 days) to which registered members are invited to shop via an email message.

Companies have an easy and profitable way of selling the remaining items in their product lines, and club members obtain leading brand-name products with significantly lower prices than what they would find in stores.

Privalia is headquartered in the 22@

22@

22@ , also known as Districte de la innovació is the corporative name given to a business development in Barcelona's formerly industrial area of Poblenou, in the district of Sant Martí, nicknamed "the Catalan Manchester" in the 19th century...

 innovation district of Barcelona

Barcelona

Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...

 (Spain), and has subsidiaries in Milan

Milan

Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...

 (Italy), São Paulo

São Paulo

São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...

 (Brazil) and Mexico City

Mexico City

Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

. It employs over 660 people and has over 6m registered members worldwide. About 51 per cent of Privalia's sales come outside of Spain, with Brazil coming as the main international market.

On October 2010, Privalia completed a €

Euro

The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

70m ($

United States dollar

The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

90m) financing round, whereby venture capital

Venture capital

Venture capital is financial capital provided to early-stage, high-potential, high risk, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as...

 firms General Atlantic

General Atlantic

General Atlantic is a private equity investment firm. The firm invests through growth capital injections, control buyouts, industry consolidations, build-ups, recapitalizations, and PIPEs...

 and Index Ventures

Index Ventures

Index Ventures is a venture capital investment firm based in Geneva, Switzerland, with offices in London, Jersey, and starting in 2011, Silcon Valley. The firm was founded in 1996 by Neil Rimer and Giuseppe Zocco. Since its inception, the firm has raised four main venture funds and a growth...

 joined earlier shareholders Highland Capital Partners

Highland Capital Partners

Highland Capital Partners is a venture capital firm that focuses on investments in seed, early, and growth stage companies in the communications, consumer, digital media, healthcare, and information technology sectors. The firm's partners include: Peter Bell, Sean Dalton, Bob Davis, Richard de...

, Nauta Capital, and Caixa

La Caixa

La Caixa , formally Caixa d'Estalvis i Pensions de Barcelona , is currently Europe’s leading savings bank and Spain's third largest financial institution, with a network of over 5,500 branches, more than 8,100 ATMs, a workforce in excess of 27,000 and more than 10.7 million...

 Capital Risc.

On March 2011, Privalia announced the purchase of German e-tailer Dress for Less for an undisclosed sum, ranging between €

Euro

The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

150m and €

Euro

The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

200m. Part of the deal as financed through a €

Euro

The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

88m financing round, the sixth in the company's history.