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The tendency to form impressions of people based on the first information we receive about them. The primacy effect has most effect during repeated message when there is little or no delay between the messages.
One reason that the Primacy effect works is that the listener is more likely to start off paying attention, then drifting off when the subject gets boring or the listener is internally processing data you have given them. The limitations of memory also have an effect, and we can miss middle items as we continue to rehearse and process the initial items.
Research conducted showed that,
Solomon Asch (1946) asked some people about a person described as envious, stubborn, critical, impulsive, industrious and intelligent. He then asked other people about a person described as intelligent, industrious, impulsive, critical, stubborn and envious. The second group rated the person more highly than the first group. He also found that the second and third items on the list had reduced primacy effects.
For instance, On TV game shows where people can win everything in a list of items they see, they usually at least remember the first few items.
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