Populus is a market research

Market research

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...

 company in the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 formed in 2003. Populus co-founded the British Polling Council

British Polling Council

The British Polling Council is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom...

 in 2004 and regularly publishes opinion poll

Opinion poll

An opinion poll, sometimes simply referred to as a poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence...

s on voting intention and as well as other political and commercial issues. Clients have included national brands such as the AA and Asda, as well as charities like Mind and public sector clients like the British Army.