All Topics  
Pontiac

 

   Email Print
   Bookmark   Link






 

Pontiac



 
 
Pontiac is a brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 of automobile
Automobile

An automobile or motor car is a wheeled motor vehicle for transportation passengers, which also carries its own car engine or motor. Most definitions of the term specify that automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, and to be constructed principally f...
s, produced by General Motors that has been sold in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
, Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
 and Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
 since 1926. Pontiac was marketed as General Motors' "athletic" brand and specialized in mainstream performance vehicles.
Pontiac brand was introduced by General Motors in 1926 as the 'companion' marque to GM's Oakland Motor Car line. The Pontiac name was first used in 1906 by the Pontiac Spring & Wagon Works and linked to Chief Pontiac
Chief Pontiac

Pontiac or Obwandiyag , was an Ottawa leader who became famous for his role in Pontiac's Rebellion , an North American Indian struggle against the Kingdom of Great Britain military occupation of the Great Lakes region following the British victory in the French and Indian War....
 who led an unsuccessful uprising against the British shortly after the French and Indian War
French and Indian War

The French and Indian War was the North American chapter of the Seven Years' War, known in Canada as the War of the Conquest. The name refers to the two main enemies of the British: the royal French forces and the various Indigenous peoples of the Americas forces allied with them....
.






Discussion
Ask a question about 'Pontiac'
Start a new discussion about 'Pontiac'
Answer questions from other users
Full Discussion Forum



Recent Posts









Encyclopedia


Pontiac is a brand
Brand

A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity....
 of automobile
Automobile

An automobile or motor car is a wheeled motor vehicle for transportation passengers, which also carries its own car engine or motor. Most definitions of the term specify that automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, and to be constructed principally f...
s, produced by General Motors that has been sold in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
, Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
 and Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
 since 1926. Pontiac was marketed as General Motors' "athletic" brand and specialized in mainstream performance vehicles.

History


Pre-war years: 1926-1942

The Pontiac brand was introduced by General Motors in 1926 as the 'companion' marque to GM's Oakland Motor Car line. The Pontiac name was first used in 1906 by the Pontiac Spring & Wagon Works and linked to Chief Pontiac
Chief Pontiac

Pontiac or Obwandiyag , was an Ottawa leader who became famous for his role in Pontiac's Rebellion , an North American Indian struggle against the Kingdom of Great Britain military occupation of the Great Lakes region following the British victory in the French and Indian War....
 who led an unsuccessful uprising against the British shortly after the French and Indian War
French and Indian War

The French and Indian War was the North American chapter of the Seven Years' War, known in Canada as the War of the Conquest. The name refers to the two main enemies of the British: the royal French forces and the various Indigenous peoples of the Americas forces allied with them....
. The Oakland Motor Company and Pontiac Spring & Wagon Works Company merged in November 1908 under the name of the Oakland Motor Car Company. The operations of both companies were joined together in Pontiac, Michigan
Pontiac, Michigan

Pontiac is a city in the U.S. state of Michigan named after the Ottawa Chief Pontiac. As of the United States 2000 Census, the city had a total population of 66,337....
 (in Oakland County
Oakland County, Michigan

Oakland County is a Counties of the United States in the U.S. state of Michigan. , the population was estimated at 1,206,089. The county seat is Pontiac, Michigan....
) to build the Cartercar
Cartercar

The Cartercar was an American automobile manufactured in 1905 in Jackson, Michigan, in 1906 in Detroit, and from 1907 to 1915 in Pontiac, Michigan....
. Oakland was purchased by General Motors in 1909. The first General Motors Pontiac was conceived as an affordable six cylinder that was intended to compete with more inexpensive four cylinder models. Within months of its introduction, Pontiac outsold Oakland. As Pontiac's sales rose and Oakland's sales began to decline, Pontiac became the only 'companion' marque to survive its 'parent', when Oakland ceased production in 1932.

Pontiac began selling cars with straight 6-cylinder engines with the 40 hp (30 kW) 186 ci (3.1 liter) (3.25x3.75 in, 82.5x95mm) L-head six in the Pontiac Chief of 1927; its stroke was the shortest in the American car industry at the time. The Chief sold 39,000 units within six months of its appearance at the 1926 New York Auto Salon, hitting 76,742 within twelve months. The next year, it becoming the top-selling six in the U.S., ranking seventh in overall sales. In 1933, it moved up to producing the cheapest cars with straight eight
Straight-8

The straight-8 or inline-8 engine is an eight-cylinder internal combustion engine with all eight cylinder mounted in a straight line along the crankcase....
-cylinder (inline eight) engines. This was done by using many components from the 6-cylinder Chevrolet, such as the body. In the late 1930s, Pontiac used the so-called torpedo
Torpedo (car)

The torpedo body style was a type of automobile body used from the early twentieth century until the mid-1930s, and which fell quickly into disuse by the Second World War....
 body of the Buick for one of its models just prior to its being used by Chevrolet as well. This body brought some attention to the marque.

For an extended period of time, prewar through the early 1950s, the Pontiac was a quiet and solid car, but not especially powerful. With a flathead
Flathead

Flathead may refer to:* Flathead , by The Fratellis* Flathead EP, by The Fratellis* Flathead engine, a valve configuration* Confederated Salish and Kootenai Tribes of the Flathead Nation, a Native American group...
 (side-valve) straight eight. These combinations proved attractive to the vehicle's target market - a reserved lower middle class not especially interested in performance or handling but seeking good value and a roomy vehicle in a step up from the entry-level Chevrolet. This fit well within parent GM's strategy of passing an increasingly prosperous customer up through the various divisions. Straight 8s are slightly less expensive to produce than the increasingly popular V8s, but they were also heavier and longer. Also, the long crankshaft suffered from excessive flex, which restricted straight 8s to relatively low compression and modest revs. In this application, inexpensive (but poor-breathing) flatheads were not a liability.

Dowdy to Fun: 1946-1954


Throughout this period, Pontiac models were seen as middle-of-the-road reliable cars more suited to middle income buyers of middle age. The emerging and lucrative younger, performance oriented customer eluded the brand. Although reliable cars, Pontiacs just couldn't shake their dowdy image.

From 1946-1948, all Pontiac models were essentially 1942 models with minor changes. The Hydra-matic automatic transmission was introduced in 1948 and helped Pontiac sales grow even though their cars, Torpedoes and Streamliners, were quickly becoming out of date and out of step with the growing youth market.

The first all-new Pontiac models appeared in 1949. Newly redesigned, they sported such styling cues as lower body lines and rear fenders that were integrated in the rear-end styling of the car.

Along with new styling came a new model. Continuing the Native American theme of Pontiac, the Chieftain
Pontiac Chieftain

The Pontiac Chieftain was an automobile produced by the Pontiac Motors Division of General Motors from 1949 to 1958. Chieftains were one of the first all new car designs to come to Pontiac in the post World War II years....
 line was introduced to replace the Torpedo. These were built on the GM B-Body platform and featured sportier styling than the more conservative Streamliner. In 1950, the Catalina trim-level was introduced as a sub-series.

In 1952, Pontiac discontinued the Streamliner and replaced it with additional models in the Chieftain line built on the GM A-body platform. This single model line continued until 1954 when the Star Chief
Pontiac Star Chief

The Star Chief was a car built by General Motors' Pontiac division between 1954 and 1966.Between 1954 and 1957, the Star Chief was Pontiac's prestige model; the car was easily identified by its chrome star trim along its sides....
 was added. The Star Chief was created by adding an extension to the A-body platform creating a wheelbase.

The 1953 models were the first to have one-piece windshields instead of the normal two-piece units. While the 1953 and 1954 models were heavily re-worked versions of the 1949-52 Chieftain models, they were engineered to accommodate the V-8 engine that would appear in the all-new 1955 models.

Foundations of performance: 1955-1960

Although completely new bodies and chassis were introduced for 1955, the big news was the introduction of a new 173-horsepower (129 kW) overhead valve V-8 engine (see Engines section below). Pontiac took a big leap ahead in the public's eye and sales jumped accordingly. With the introduction of this V-8, the six cylinder engines were discontinued; a six-cylinder engine would not return to the full-size Pontiac line until the GM corporate downsizing of 1977.

The next step in Pontiac's transformation came in 1956 when Semon "Bunkie" Knudsen became general manager of Pontiac. With the aid of his new heads of engineering, E. M. Estes and John Z. De Lorean
John De Lorean

John Zachary DeLorean was an United States engineer and executive in the U.S. automobile industry, and founder of the DeLorean Motor Company....
, he immediately began reworking the brand's image. One of the first steps involved the removal of the famous "silver streaks" from the hood and deck lid of the 1957 models just weeks before the '57s were introduced. Another step was introducing the first Bonneville--a limited-edition Star Chief convertible that showcased Pontiac's first fuel-injected engine. Some 630 Bonnevilles were built for 1957, each with a retail price of nearly $5800. While new car buyers could buy a Cadillac for that price, the Bonneville raised new interest in what Pontiac now called America's No. 1 Road Car.

Bonneville Taillights
The Bonneville, a sub-series of the Star Chief introduced in the 1957 models, became its own line. These were built on the wheelbase of the A-body platform. An early sign of the successful changes being undertaken was seen in the selection of a 1958 Tri-Power Pontiac Bonneville
Pontiac Bonneville

The Pontiac Bonneville was an automobile built by the Pontiac division of General Motors from 1957 to 2005. It was introduced as a limited production performance convertible during the 1957 model year....
 the pace car for that year's Indianapolis 500
Indianapolis 500

The Indianapolis 500-Mile Race, often shortened to Indianapolis 500 or Indy 500 or commonly known simply as The 500, is an USA automobile auto racing, held annually over the Memorial Day weekend at the Indianapolis Motor Speedway in Speedway, Indiana....
. 1958 was also the last year Pontiac Motor Division would bear the "Indian and motif all throughout the vehicle.

In the 1959 model year, Pontiac came out with its now famous "V" emblem, with the star design in the middle. The "V" design ran all the way up the hood from between the split grille, and on Starchief Models, had 8 chrome stars from the emblem design bolted to both sides of the vehicle as chrome trim. Knudsen saw to it that the car received a completely reworked chassis, body and interior styling. Quad headlamps, longer and lower body were some of the styling changes. The Chieftain line was renamed Catalina; Star Chief was downgraded to replace the discontinued Super Chief series, and the Bonneville was now the top of the line, with a fuel-injection system. The Star Chief's four-door "Vista" hardtop was also shared by the Bonneville. This coincided with major body styling changes across all models that introduced increased glass area, twin V-shaped fins and lower hood profiles. Because of these changes, Motor Trend
Motor Trend

File:motor trend cover.jpgMotor Trend is an automobile magazine. It first appeared in September 1949, issued by Petersen Publishing Company in Los Angeles, California, and bearing the tag line The Magazine for a Motoring World. Petersen Publishing was sold to British publisher EMAP in 1998, who sold the former Petersen magazines to...
 magazine picked the entire Pontiac line as 1959 Car of the Year. The '59s were also blessed with a five-inch (127 mm) wider track, because Knudsen noticed the new, wider bodies looked awkward on the carried-over 1958 frames. The new Wide-Track Pontiacs not only looked better, but also handled better--a bonus that tied in to Pontiac's resurgence in the marketplace.

The 1960 models saw a complete reskinning, which removed the tailfins and the distinctive split grille (which Ford copied on the final Edsel
Edsel

The Edsel was a marque of the Ford Motor Company during the 1958, 1959, and 1960 model years. The brand is known best as one of the biggest Failure#Commercial failures in the history of American business....
 models for 1960!). More big news was the introduction of the Ventura, a more-luxurious hardtop coupe and Vista 4-door hardtop built on the shorter wheelbase platform and falling between the Catalina and Star Chief models. The Ventura featured the luxury of the Bonneville in the shorter, lighter Catalina body, and started the Pontiac trend of increasing luxury in even its least expensive models.

The horsepower era: 1961-1970

The 1961 models were again drastically reworked. The split grille returned, as well as all-new bodies and a new-design perimeter frame chassis for all full-size models (which would be adopted for all of GM's intermediate-sized cars in 1964, and all its full-sized cars in 1965). These new chassis allowed for reduced weight and smaller body sizes.

But the complete departure in 1961 was the new Tempest
Pontiac Tempest

The Pontiac Tempest was an entry-level compact car automobile produced by the Pontiac of General Motors, introduced in September 1960 for the 1961 model year....
, one of the three B-O-P (Buick-Olds-Pontiac) "compacts" introduced that year, the others being the Buick Special
Buick Special

The Buick Special was an automobile produced by the Buick of General Motors Corporation, Flint, Michigan .From 1936 to 1958, Buick's Special model range represented the marque's entry level full-size car automobile....
 and Skylark
Buick Skylark

The Buick Skylark was a passenger car produced by the Buick division of General Motors. The model was made in six production runs. In each run, the car design varied dramatically due to changing technology and tastes, as well as new standards implemented over the years....
 and Oldsmobile F-85 and Cutlass
Oldsmobile Cutlass

The Oldsmobile Cutlass is an automobile made by the Oldsmobile division of General Motors. The Cutlass was introduced in 1961 as a unibody compact car....
. (And toward the end of the 1961 model year, a fancier version of the Tempest called "LeMans
Pontiac LeMans

The Pontiac LeMans was a model name applied to compact and intermediate-sized automobiles offered by the Pontiac division of General Motors from 1962 to 1981....
," a misspelling of the famous 24 Hours of Le Mans
24 Hours of Le Mans

The 24 Hours of Le Mans is a sports car racing endurance racing held annually since near the town of Le Mans, Sarthe, France. Commonly known as the Grand Prix of Endurance, it is organised by the Automobile Club de l'Ouest and runs on a Circuit de la Sarthe containing closed public roads that are meant not only to test a car and dr...
 auto race in France, according to lore, at first accidental and then deliberate, as it was drawing attention.)

Unlike their frame-based siblings in each brand's lines, all three were unibody cars, dubbed the "Y-body
GM Y platform

The Y platform, or Y body, designation has been used twice by the General Motors Corporation to describe a series of vehicles all built on the same basic body and sharing many parts and characteristics....
" platform, that combined the frame and the body into a single construction, meaning they could be comparatively lighter and smaller. All three put into production new technology that GM had been working on for several years prior, but the Tempest was by far the most radical. A seven-foot flexible steel shaft, rotating at the speed of the engine, delivered power from the front-mounted engine to a rear-mounted transaxle through a "torque tube." Because it was curved when installed, the so-called "propeller shaft" was dubbed "ropeshaft." The design's father was none other than DeLorean, and its advantage was two-fold: first, the car achieved close to a 50/50 weight balance that drastically improved handling; and second, it enabled four-wheel independent suspension -- a feature that no other American car could match save the Corvair
Chevrolet Corvair

The Chevrolet Corvair is a automobile produced by the Chevrolet division of General Motors from 1959 to 1969, for the 1960–1969 model years....
.

And though the Tempest's transaxle was similar to the Corvair
Chevrolet Corvair

The Chevrolet Corvair is a automobile produced by the Chevrolet division of General Motors from 1959 to 1969, for the 1960–1969 model years....
, introduced the year before, it shared virtually no common parts. GM had planned to launch a Pontiac version of the Corvair
Corvair

Corvair may refer to*Chevrolet Corvair, a car*Corvair Monza GT , a car*The Caledonia Corvairs, an ice hockey team*"The Sky Corvair", a band led by Tim Kinsella...
, but "Bunkie" Knudsen -- whose niece had been seriously injured in a Corvair
Corvair

Corvair may refer to*Chevrolet Corvair, a car*Corvair Monza GT , a car*The Caledonia Corvairs, an ice hockey team*"The Sky Corvair", a band led by Tim Kinsella...
 crash -- successfully argued against the idea. Instead, DeLorean's "ropeshaft" design was greenlighted, and Pontiac embarked on a brave new experiment.

Contemporary rumors of the ropeshaft's demise due to reliability problems are unfounded; the ropeshaft's durability and performance had been proven in tests in full-size Pontiacs and Cadillac
Cadillac

Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, mainly in the United States, Canada, and Mexico....
s in 1959, and only adapted to a smaller car in 1960. The Tempest won the Motor Trend
Motor Trend

File:motor trend cover.jpgMotor Trend is an automobile magazine. It first appeared in September 1949, issued by Petersen Publishing Company in Los Angeles, California, and bearing the tag line The Magazine for a Motoring World. Petersen Publishing was sold to British publisher EMAP in 1998, who sold the former Petersen magazines to...
 "Car of the Year
Car of the Year

Car of the Year is a phrase usually considered to have been invented by Motor Trend magazine in the 1950s for their annual award for best automobile....
" award in 1961 -- for Pontiac, the second time in three years. DeLorean's vision has been further vindicated by the adoption of similar designs in a slew of modern high-performance cars, including the Porsche 928
Porsche 928

The Porsche 928 is a grand tourer automobile sold by Porsche Aktiengesellschaft of Germany from model year 1978 to MY 1995, during which time it was one of their most expensive offerings....
, the Corvette C5, and the Aston Martin DB9
Aston Martin DB9

The Aston Martin DB9 is a grand tourer launched by Aston Martin in 2004.The DB9 is the first new car to be built at Aston's Gaydon facility. The name "DB" stems from David Brown , the owner of Aston Martin for a significant part of its history....
.

Unless customers checked an option, the Tempest's powerplant was a 194.5 ci inline-four-cylinder motor, derived from the right bank of the venerable Pontiac 389 V8, enabling it to be run down the same production line as the 389, saving costs for both the car's customers and Pontiac. Pontiac engineers ran early tests of this motor by literally cutting off the left bank of pistons and adding counterweights to the crankshaft, and were surprised to find it easily maintained the heaviest Pontiacs at over . In production, the engine received a crankshaft designed for just four cylinders, but this didn't completely solve its balance issues. The engine gained the nickname "Hay Baler" because of it tendency to kick violently, like the farm machine, when its timing was off.

The motor to get was the option: the aforementioned Buick 215 V8, ordered by less than two percent of its customers in the two years it was available, 1961 and 1962. Today, the 215 cars are among the most sought-after of all Tempests. In 1963, Pontiac replaced the 215 with a "new" 326, an iron block mill that had the same external dimensions and shared parts with the 389, but an altered, reduced bore. The car's body and suspension was also changed to be lower, longer and wider. The response was that more than half of the 1963 Tempests and LeMans (separate lines for that one year only) were ordered with the V8, a trend that did not go unnoticed by management. The next year, the performance V8 option was badged as the now-famous GTO
Pontiac GTO

The Pontiac GTO is an automobile built by Pontiac in the United States from 1964 to 1974, and by Holden in Australia from 2004 to 2006. It is often considered the first true muscle car....
. The Tempest's popularity helped move Pontiac into third place among American car brands in 1962, a position Pontiac would hold though 1970.

In 1961, Knudsen had moved to Chevrolet and Estes had taken over as general manager. Estes continued Knudsen's work of making Pontiac a performance-car brand until 1964, when DeLorean
DeLorean

DeLorean may refer to:* John DeLorean, American businessman who founded the DeLorean Motor Company* DeLorean Motor Company, an automobile manufacturer, based in Northern America...
 replaced Estes as general manager, and he too continued in the same direction. Pontiac capitalized on the emerging trend toward sportier bucket-seat coupes in 1962 by introducing the Grand Prix
Pontiac Grand Prix

The Pontiac Grand Prix was an automobile produced by the Pontiac division of General Motors. First introduced as part of Pontiac's full-size model offering for the 1962 model year, the Grand Prix name was also applied to cars in the personal luxury car market segment and the mid-size offering, slotting below the large Pontiac Bonneville in th...
. Although GM officially ended factory support for all racing activities across all of its brands in January 1963, Pontiac continued to cater to performance car enthusiasts by making larger engines with more power available across all model lines. For 1963, the Grand Prix received the same styling changes as other full-sized Pontiacs such as vertical headlights and crisper body lines, but also received its own distinctive squared-off roofline with a concave rear window, along with less chrome and more emphasis on bodylines.

For 1964, the Tempest and LeMans' transaxle design was dropped and the cars were redesigned under GM's new A body
GM A platform (RWD)

The General Motors Corporation A platform was a rear wheel drive mid-size car automobile platform designation used from 1964 to 1981. In 1982, GM introduced a new front wheel drive GM A platform , and existing intermediate rear wheel drive products were redesignated as GM G platform ....
 platform; frame cars with a conventional front-engine, rear-wheel-drive layout. The most important of these was what is now considered by many to be the original muscle car, the GTO
Pontiac GTO

The Pontiac GTO is an automobile built by Pontiac in the United States from 1964 to 1974, and by Holden in Australia from 2004 to 2006. It is often considered the first true muscle car....
, short for "Gran Turismo Omologato," the Italian for "Grand Touring, Homologated" used by Ferrari as a badge to announce a car's official qualification for racing. In spite of a GM unwritten edict against engines larger than 327 ci (the size of the Corvette's) in intermediate cars, DeLorean (with support from Jim Wangers from Pontiac's ad agency), came up with the idea to offer the GTO as an dealer option package that included a 389 ci engine rated at 325 or , depending on carburetion. According to lore, by the time the GM brass had a chance to question the move, DeLorean had over 5,000 orders for GTOs in hand.

The entire Pontiac lineup was honored as Motor Trend's Car of the Year for 1965, the third time for Pontiac to receive such honors, mainly due to the division's efforts to create salable cars for the mass market along with niche models such as the GTO and the Grand Prix. The February, 1965 issue of Motor Trend was almost entirely devoted to Pontiac's Car of the Year award and included feature stories on the division's marketing, styling, engineering and performance efforts along with road tests of several models.

Due to the popularity of the GTO option, it was split from being an option on the Tempest LeMans series to become the separate GTO series. On the technology front, 1966 saw the introduction of a completely new overhead camshaft 6-cylinder engine in the Tempest, and in an industry first, plastic grilles were used on several models.

The 1967 model year saw the introduction for the Pontiac Firebird
Pontiac Firebird

The Pontiac Firebird was built by the Pontiac division of General Motors between 1967 and 2002.The Firebird was introduced the same year as its platform-sharing cousin, the Chevrolet Camaro....
 pony car
Pony car

The pony car is a class of automobile launched and inspired by the Ford Ford Mustang in 1964. It describes an affordable, compact, highly styled car with a sporty or performance-oriented image....
, a variant of the Chevrolet Camaro
Chevrolet Camaro

The Chevrolet Camaro is a pony car manufactured by the Chevrolet division of General Motors. It went on sale on September 29, 1966 for the 1967 model year and was designed as a competing model to the Ford Mustang....
 that was the brand's answer to the hot-selling Ford Mustang
Ford Mustang

File:Ford mustang badge.jpgThe Ford Mustang is an automobile manufactured by the Ford Motor Company. It was initially based on the Ford Falcon , a compact car....
. Intermediate sized cars (Tempest, LeMans, GTO) were mildly facelifted but the GTO lost its Tri-Power engine option though it did get a larger 400 cubic-inch V8 that replaced the previous 389. Full-sized cars got a major facelift with rounder wasp-wasted bodylines, a name change for the mid-line series from Star Chief to Executive and a one-year-only Grand Prix convertible. 1968 introduced the Endura 'rubber' front bumper on the GTO, the precursor to modern cars' integrated bumpers, and the first of a series "Ram Air" engines, which featured the induction of cold air to the carburetor(s) for more power, and took away some of the sting from deleting the famous Tri-Power multiple carburation option from the engine line up. This line culminated in the Ram Air IV and V round port cylinder headed engines. The Ram Air V garnered much auto press publicity, but only a relative few were made available for sale. Full-sized cars and intermediates reverted from vertical to horizontal headlights while the sporty/performance 2+2 was dropped from the lineup.

For 1969, Pontiac moved the Grand Prix from the full-sized lineup into a G-body model of its own based on the A-body intermediate chassis, but with distinctive styling and long hood/short deck proportions to create yet another niche product - the intermediate-sized personal-luxury car that offered the luxury and styling of the higher priced personal cars such as the Buick Riviera and Ford Thunderbird but for a much lower pricetag. The new GP was such a sales success in 1969 as dealers moved 112,000 units - more than four times the number of Grand Prixs sold in 1968. Full-sized Pontiacs were also substantially restyled but retained the same basic underbody structure and chassis that debuted with the 1965 model - in fact the rooflines for the four-door pillared sedans and Safari wagons were the same as the '65 models, while the two-door semi-fastback design gave way to a squared-off notchback style and four-door hardtop sedans were also more squared off than 1967-68 models. The GTOs and Firebirds received the Ram Air options, the GTO saw the addition of the "Judge" performance/appearance package, and the Firebird also got the "Trans Am" package. Although originally conceived as a 303 cubic inch model to compete directly in the Trans Am racing series, in a cost saving move the Pontiac Trans Am debuted with the standard 400 cubic inch performance engines. This year also saw De Lorean leaving the post of general manager to accept a similar position at GM's Chevrolet division. His replacement was F. James McDonald.

The 1969 Firebirds received a heavy facelift with swoopier sheetmetal but otherwise continued much the same as the original 1967 model. It was the final year for the overhead cam six-cylinder engine in Firebirds and intermediates, and the Firebird convertible (until 1991). Production of the 1969 Firebirds was extended into the first three months of the 1970 model year (all other 1970 Pontiacs debuted Sept. 18, 1969) due to a decision to delay the introduction of an all-new 1970 Firebird (and Chevrolet Camaro) until after the first of the year - Feb. 26, 1970 to be exact.

Changed focus: 1970-1982

Although MacDonald tried to keep performance in the forefront of Pontiac's products, increasing insurance and fuel costs for owners coupled with looming Federal emissions and safety regulations would eventually put an end to the unrestricted, powerful engines of the 1960s. Safety, luxury and economy would become the new watch-words of this decade. Engine performance began declining in 1971 when GM issued a corporate edict mandating that all engines be capable of using lower-octane unleaded gasoline, which led to dramatic drops in compression ratios, along with performance and fuel economy.

In trying to adjust to the changing market, in mid-1971 Pontiac introduced the compact, budget-priced Ventura II (based on the third generation Chevrolet Nova
Chevrolet Nova

The Chevrolet Nova is an automobile produced in the United States from 1962 to 1979 by the Chevrolet division of General Motors and from 1985 to 1988 by the NUMMI, a joint venture between General Motors and Toyota....
) to better compete against the Dodge Dart and Mercury Comet. This same year, Pontiac completely restyled its full-sized cars, moved the Bonneville from its longtime top of the line spot and replaced it with a higher luxury model named the Grand Ville, while Safari wagons got a new clamshell tailgate that lowered into the body while the rear window raised into the roof.

The 1972 models saw the first wave of emissions reduction and safety equipment along with the standard round of updates. The impending demise of the muscle cars could be seen in the fact that once again the GTO was a sub-series of the LeMans series. Finally, the car that formed the foundation of the Pontiac muscle car line, the Tempest, was dropped, after being renamed 'T-37' and 'GT-37' for 1971.

MacDonald left the post of general manager to be replaced by Martin J. Caserio in late 1972. Caserio was the first manager in over a decade to be more focused on marketing and sales than on performance. For 1973, Pontiac restyled its personal-luxury Grand Prix, mid-sized LeMans and compact Ventura models and introduced the all-new Grand Am
Pontiac Grand Am

The Pontiac Grand Am was originally a mid-size car and later a compact car that was produced by the Pontiac division of General Motors. The Grand Am had two separate 3-year runs in the '70s: from 1973 to 1975 and again from 1978 to 1980....
 as part of the LeMans line. All other models including the big cars and Firebirds received only minor updates. Again, power dropped across all engines as more emissions requirements came into effect. The 1973 Firebird Trans Am saw the first introduction of the famous (or infamous depending on which automotive historian you talk to) large Firebird graphic. This factory applied decal, a John Schinella restylized interpretation of the Native American fire bird, took up most of the available space on the hood. Also in 1973, the new Super Duty 455 engine ("Super Duty" harkening back to Pontiac's Racing Engines) was introduced. Although it was originally supposed to be available in GTOs and Firebirds, only a few SD 455 engines made it into Firebird Trans Ams that year. One so equipped was tested by 'Car and Driver' magazine, who proclaimed it the last of the fast cars. But the pendulum had swung, and the SD 455 only hung on one more year in the Trans Am.

All Federal emissions and safety regulations were required to be in full effect for 1974 causing the demise of two of the three iterations of the big 455 cubic inch engines after this year. The last version of the 455 would hang on for two more years before being discontinued.

For 1975, Pontiac introduced the new sub-compact Astre, a version of the Chevrolet Vega
Chevrolet Vega

File:71 Vega Panel Express.jpgThe Chevrolet Vega is a four passenger subcompact car that was introduced September 10, 1970 and produced for the 1971 through 1977 model years....
. This was the brand's entry into the fuel economy segment of the market. 1975 would also see the end of Pontiac convertibles for the next decade.

The 1976 models were the last of the traditional American large cars with large engines. After this year, all GM models would go through "downsizing" and shrink in length, width, weight and available engine size. The Sunbird
Pontiac Sunbird

The Pontiac Sunbird is an automobile produced by the Pontiac division of General Motors. First introduced as part of Pontiac's subcompact offering for the 1976 model year....
 joined the line as a more sporty option to the conservative Astre.

For 1977, Pontiac replaced the Ventura with the Phoenix, a version of Chevrolet's fourth generation Nova. Pontiac also introduced its 151 cubic inch "Iron Duke
GM Iron Duke engine

The Iron Duke was a 2.5 L Straight-4 piston engine. All Iron Dukes were built by Pontiac beginning in 1977 and ending in 1993.This 151 was also used by American Motors starting in 1980, as the base engine option in the RWD AMC Spirit and AMC Concord, and continuing in both cars through 1982....
" 4-cylinder overhead valve engine. This engine would later go into many GM and non-GM automobiles into the early 1990s. The Iron Duke and the 301 cubic inch V-8 were the last two engines designed solely by Pontiac. Subsequent engine design would be accomplished by one central office with all designs being shared by each brand.

The remainder of the 1970s and the early 1980s saw the continued rise of luxury, safety and economy as the key selling points in Pontiac products. Wire-spoked wheel covers returned for the first time since the 1930s. More station wagons than ever were being offered. Padded vinyl roof
Vinyl roof

Vinyl roof refers to a vinyl covering for an automobile's top. This covering was originally designed to give the appearance of a convertible to models with a fixed roof, but eventually it evolved into a styling statement in its own right....
s were options on almost every model. Rear-wheel drive began its slow demise with the introduction of the first front-wheel drive
Front-wheel drive

Front-wheel drive is a form of Internal combustion engine/transmission layout used in motor vehicles, where the engine drives the front wheels only....
 Pontiac, the 1980 Phoenix (a version of the Chevrolet Citation
Chevrolet Citation

The Chevrolet Citation was a compact car sold by the Chevrolet brand of United States automaker General Motors from 1980 through 1985. The Citation and its GM X platform siblings , were among the first compact front wheel drive vehicles sold by GM....
). The Firebird continued to fly high on the success of the 'Smokey and the Bandit
Smokey and the Bandit

Smokey and the Bandit is a 1977 in film movie starring Burt Reynolds, Sally Field, Jackie Gleason, Jerry Reed, Pat McCormick , Paul Williams , and Mike Henry....
' film, still offering Formula and Trans Am packages, plus a Pontiac first- a turbocharged V-8, for the 1980 and 1981 model years. Overall, Pontiac's performance was a shadow of its former self, but to give credit where due, PMD did more with less than most other brands were able to in this era.

Return of performance: 1982-1988

The beginning of Pontiac's second renaissance started with the vastly redesigned Firebird for the 1982 model year. The wedge shaped Firebird was the first major redesign of the venerable pony car since the early 1970s. It was an instant success and provided Pontiac with a foundation on which to build successively more performance oriented models over the next decade. The Trans Am also set a leading production aerodynamic mark of .32 cd.

The next step in Pontiac's resurgence came in the form of its first convertible in nine years. Seeing Chrysler's success with its K-Car
Chrysler K platform

The Chrysler Corporation's K-cars were compact-to-midsize cars designed to carry six adults on two bench seats and were aimed not only to replace Chrysler's nominally-compact Chrysler F platform Aspen and Volar?, but also to compete with midsize car like the Chevrolet Malibu and Ford Fairmont....
-derived convertibles, GM decided it needed a competitor and quickly adapted the J-body
GM J platform

The J platform, or J-body, was General Motors Corporation' inexpensive front-wheel drive automobile platform from the 1980s and 1990s. The platform replaced the GM H platform....
 cars. The all-new for 1982 J2000 (later renamed Sunbird
Pontiac Sunbird

The Pontiac Sunbird is an automobile produced by the Pontiac division of General Motors. First introduced as part of Pontiac's subcompact offering for the 1976 model year....
) had a convertible as part of its line.

Next came the 1984 Fiero. This was a major departure from anything Pontiac had produced in the past. A two-seat, mid-engined coupe, the Fiero was targeted straight at the same market that Semon Knudsen had been aiming for in the late 1950s: the young, affluent buyer who wanted sporting performance at a reasonable price. The Fiero was also an instant success and was partially responsible for Pontiac seeing its first increase in sales in four years.

Pontiac also began to focus on technology. In 1984, a Special Touring Edition (STE) was added to the 6000
Pontiac 6000

The Pontiac 6000 was a mid-size car introduced by the Pontiac division of General Motors in 1981 for the 1982 model year, slotting between the Pontiac Bonneville and above the Pontiac Phoenix....
 line as a competitor to European road cars such as the Mercedes 190
Mercedes-Benz W201

The Mercedes-Benz W201 was the last incarnation of the Mercedes-Benz 190 nameplate. It was a sports sedan/compact executive car produced by the Mercedes-Benz division of Daimler-Benz....
. The STE sported digital instruments and other electronics as well as a more powerful V-6 and retuned suspension. Later iterations would see some of the first introductions on Pontiacs of anti-lock brakes, steering wheel mounted radio controls and other advanced features.

With the exception of the Firebird and Fiero, beginning in 1988 all Pontiacs switched to front-wheel drive platforms. For the first time since 1972, Pontiac was the number three domestic car maker in America. Pontiac's drive to bring in more youthful buyers was working as the median age of Pontiac owners dropped from 46 in 1981 to 38 in 1988.

More of the same: 1989-1997

With the focus back on performance, Pontiac was once again doing what it did best. Although updating and revamping continued throughout the 1990s, the vast change seen during the 1980s did not. The period between 1989 and 1997 can best be described as one of continuous refinement. Anti-lock brakes, GM's Quad-4
GM Quad-4 engine

The Quad 4 was a DOHC and SOHC straight-4 automobile engine produced by General Motors Corporation' Oldsmobile division. It was a modern engine for the time, but was criticized for roughness as well as its longevity....
 engine, airbags and composite materials all became standard on Pontiacs during this time.

All new models were produced but at more lengthy intervals. The 1990 model year saw the launch of Pontiac's first minivan
Minivan

File:Plymouth Voyager 1992.jpgA minivan, multi-purpose vehicle , people-carrier, people-mover or multi-utility vehicle is a type of automobile similar in shape to a van that is designed for personal use....
 and light truck
Light truck

Light truck or light duty truck is a classification for trucks or truck-based vehicles with a Cargo capacity of less than 4,000 pound s ....
, the Trans Sport
Pontiac Trans Sport

The Pontiac Trans Sport and its siblings, the Chevrolet Lumina APV, Oldsmobile Silhouette and Pontiac Montana were a set of minivans that d?buted with radical styling in fall 1989 as 1990 models....
. The Sunbird was replaced with the (still J-body) Sunfire in 1995.

Most significantly, an all new Firebird bowed in 1993. It was powered by either a 3.8L V-6 with , or in TransAm guise a roaring L-T1, which was a 5.7L (350c.i.) V-8, and could be backed by a T-56 six speed manual (which was the same transmission found in contemporary Corvettes and Vipers. This new Firebird easily outperformed its main rival, the Ford Mustang, but didn't do as well in the market place due to the mustangs superior image and refinement, particularly in the interior.

Return to yesteryear: 1997-2004

Beginning in 1996, Pontiac began mining its historic past. This was the last year for the 6th generation Grand Prix. 1997 led the way for an all new Grand Prix
Pontiac Grand Prix

The Pontiac Grand Prix was an automobile produced by the Pontiac division of General Motors. First introduced as part of Pontiac's full-size model offering for the 1962 model year, the Grand Prix name was also applied to cars in the personal luxury car market segment and the mid-size offering, slotting below the large Pontiac Bonneville in th...
, which debuted with the Wide Track chassis making a return spearheaded by the "Wider is Better" advertising campaign. In 1998 the GTP trim level was added to the Grand Prix. It featured a supercharged 3.8L V-6 putting out and of torque. It was only available with an automatic with front wheel drive so its sporting appeal was limited, but it made a compelling case against the Accord/Camry.

The 1999 model year saw the replacement of the Trans Sport with the larger Montana
Pontiac Montana

The Pontiac Montana is a minivan from the Pontiac division of General Motors. During the 1997-1998 model years, it was known as the Pontiac Trans Sport Montana that used the "Trans Sport" moniker....
 minivan. The year 2000 marked the first redesign of the Bonneville, since 1992. Based on the G-Body, the same as the Oldsmobile Aurora and Buick LeSabre, the car was more substantial feeling all around.

In 1998 the Firebird was updated. It featured sleeker styling and improved amenities. The TransAm received the LS-1 motor which produced . The WS6 option saw this number increase to and the addition of Ram Air and stiffer springs. However, despite handily outperforming the redesigned 1999 Mustang, the Firebird was not nearly as large a sales success. In 2002 both the Firebird/Trans Am and Camaro were discontinued as a result of declining sales and a saturated sport market. Some speculate that it was due to the fact that GM was more focused on its more profitable body-on-frame design trucks and SUVs. The coupe version of the Grand Prix was also discontinued.

In 2003, it was announced that the Grand Prix would be in its last year of its generation, with an improved 7th generation on the way for 2004.

In 2004 the re-introduction of the Pontiac GTO
Pontiac GTO

The Pontiac GTO is an automobile built by Pontiac in the United States from 1964 to 1974, and by Holden in Australia from 2004 to 2006. It is often considered the first true muscle car....
 (based on the Holden Monaro
Holden Monaro

The Monaro is an automobile which was produced by Holden, the Australian branch of General Motors Corporation from 1968 to 1977 and then re-introduced onto the Australian and New Zealand markets in 2001....
 from Australia) took place, effectively replacing the spot left by the TransAm. The GTO was also initially powered by the LS-1 V8. It had an independent rear suspension and a much improved interior. It was also heavier and looked boring by the standards of its market segment. This, and the fact that it was competing against an all new Mustang, combined to make it a sales flop, despite the addition of the LS-2. The GXP trim level was also introduced, replacing the SSEi name on the Bonneville. The Bonneville GXP featured a 4.6 Northstar V8, borrowed from Cadillac, and replaced the Supercharged 3800 Series II. The redesigned Grand Prix made its appearance, and featured a GT and GTP trim level. The GTP's new 3.8L supercharged V-6 now made , up 20 from the previous generation. TAPshift was also introduced as well as a Competition Group package (Comp G).

All change: 2005-present

2005 was the swan song for the Pontiac Bonneville. With the demise of the V8 Bonneville, however, the Grand Prix introduced a new trim level, the GXP, and featured a 5.3 liter LS4 V8, capable of producing through the front wheels. The Grand Am was also discontinued in this year, and replaced with the new G6. It is said that the G6 means Sixth generation Grand Am, but that particular name may stay. The Sunfire was also discontinued this year, later on it was replaced with the G5.

In 2006, the G6 introduced both a coupe and hardtop convertible variant to its lineup, mimicking a lineup similar to the BMW 3-Series. This also marked the year for the introduction of the Solstice roadster, which competes with the Mazda MX-5
Mazda MX-5

The Mazda MX-5, also known as Miata in North America and Roadster in Japan, is a two-seater roadster sports car built by Mazda in Hiroshima, Japan – introduced in 1989 and now in its third generation....
. The Torrent SUV was also introduced and saw reasonable sales, considering its lack of performance.

2007 saw the introduction of the G5 coupe, which replaced the compact Sunfire. This car wasn't planned for Pontiac, as it diluted its performance image, but the dealers had no small car to compete with imports, and complained. However, the car is sold as a sedan only in Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
 and Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
. The car was first sold in Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
 in 2005 as the Pursuit (renamed G5 Pursuit for 2006.5), and in Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
 as the G4, before Canadian and Mexican models were renamed simply G5 for 2007.

In 2008, Pontiac received an additional shot of performance with the introduction of the G8
Pontiac G8

The Pontiac G8 is a rear-wheel drive sedan produced by General Motors released for the 2008 model year . The G8 takes the place in the Pontiac lineup of both the Pontiac Bonneville, which ceased production after the 2005 model year, and the Pontiac Grand Prix, which ceases production after the 2008 model year....
 sports sedan, based on the Holden Commodore, and built in Australia on the same assembly line. 2008 marks the end of the Grand Prix legacy. A coupe utility
Coupé utility

The coup? utility combines a two-door "coup?" cabin with an integral cargo bed behind the cabin?using a light-duty unibody automobile platform rather than a pickup truck's heavier duty body-on-frame construction....
 version of this model called the G8 ST
Pontiac G8

The Pontiac G8 is a rear-wheel drive sedan produced by General Motors released for the 2008 model year . The G8 takes the place in the Pontiac lineup of both the Pontiac Bonneville, which ceased production after the 2005 model year, and the Pontiac Grand Prix, which ceases production after the 2008 model year....
 was also to be offered in the 2010 model year, making it the first coupe utility that GM has sold in the North American market in over 20 years, but GM officially canceled it despite its restructuring plans. As part of GM not releasing the G8 ST, Pontiac has decided to make 2009 the final year for its light trucks, with the Montana
Pontiac Montana

The Pontiac Montana is a minivan from the Pontiac division of General Motors. During the 1997-1998 model years, it was known as the Pontiac Trans Sport Montana that used the "Trans Sport" moniker....
 ending production in September 2008 as a 2009 model, followed by the slow-selling Torrent
Pontiac Torrent

The Pontiac Torrent is the latest sport utility vehicle offered by the Pontiac division of General Motors, being the successor of the discontinued Pontiac Aztek....
 crossover SUV
Crossover SUV

A crossover — variously called CUV or crossover utility vehicle — is a marketing term for a vehicle that derives from a car automobile platform while borrowing features from an Sport utility vehicle or Minivan....
. The only Pontiac light truck in the American
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 lineup was the Pontiac Torrent
Pontiac Torrent

The Pontiac Torrent is the latest sport utility vehicle offered by the Pontiac division of General Motors, being the successor of the discontinued Pontiac Aztek....
 crossover SUV
Crossover SUV

A crossover — variously called CUV or crossover utility vehicle — is a marketing term for a vehicle that derives from a car automobile platform while borrowing features from an Sport utility vehicle or Minivan....
 from 2007-2009, whereas the Montana continued production for Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
 and Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
 until the 2009 model year. Pontiac will be the only GM brand to not have any light trucks, making this the first light truck-free time for a GM brand since before 2004, when Saab
Saab Automobile

Saab Automobile AB, better known as Saab, is a Swedish automaker and currently a wholly-owned subsidiary of General Motors. It is the exclusive automobile royal warrant holder as appointed by Carl XVI Gustaf of Sweden....
 got its first light truck, the now-discontinued 9-7X
Saab 9-7X

The Saab 9-7X is a Saab Automobile-Brand name mid-size sport utility vehicle based on General Motors' GMT360 platform, which also includes the current GMC Envoy and Chevrolet TrailBlazer ....
 SUV
Sport utility vehicle

A sport utility vehicle is a generic marketing description for a vehicle similar to a station wagon but built on a light-truck chassis. Usually equipped with four-wheel drive for on or off-road ability, some SUVs include the towing capacity of a pickup truck with the passenger-carrying space of a minivan....
 (2005-2009), which will be replaced by the 9-4X
Saab 9-4X

The Saab 9-4X is a mid-size Crossover scheduled for release by Swedish automaker Saab Automobile. It will be based on the premium GM Theta platform which it will share with the 2010 Cadillac SRX, previewed by the Cadillac Provoq concept at the 2008 Consumer Electronics Show....
 for 2010.

For the 2010 model year, Pontiac will introduce the G3
Daewoo Kalos

The Daewoo Kalos is a subcompact car manufactured by GM Daewoo introduced in 2002 and marketed globally in 120 countries – prominently as the Chevrolet Aveo ....
 hatchback, which is a rebadged Chevrolet Aveo. This will be Pontiac's first subcompact since the 1993 LeMans in the USA and the 2000 Pontiac Firefly in Canada. The hatchback was first sold in Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
 for the 2009 model year as G3 Wave (it is also offered as a sedan there, as in Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
 it is simply called G3 after its 2007 introduction). From 2005-2008, Pontiac's rebadged Aveo in Canada was formerly known as the Wave. However, General Motors
General Motors

General Motors Corporation , founded in 1908, is the world's second-largest automaker after Toyota, ranked by 2008 global unit sales. GM was the global sales leader for 77 consecutive calendar years from 1931 to 2008....
 was considering eliminating the Pontiac brand to appease Congress to pass the 25 billion dollar bailout. GM is considering making some Pontiac vehicles a "niche" brand within the Buick/GMC division and dealership structure.

On February 17, 2009, GM announced that it will be phasing out the Saturn
Saturn (automobile)

Saturn is a division of the General Motors Corporation and a brand of automobiles. As a GM company, Saturn was established on January 7, 1985, in response to the success of Japanese & German small-car imports in the United States....
 brand, and Pontiac will be phased out as a brand, but certain "niche" models will still be sold at Buick - Pontiac - GMC dealers

Style trademarks and logo


Red Pontiac At Power Big Meet 2005
An American Indian Headdress was used as a logo until 1956. This was updated to the currently used American Indian red arrowhead design for 1957. The "arrow-head" logo is also known as the Dart.

Besides the 'Indian head' logo, another identifying feature of Pontiacs were their 'Silver Streaks' - one or more narrow strips of stainless steel which extended from the grille down the center of the hood. Eventually they extended from the rear window to the rear bumper as well, and finally; along the tops of the fins. Although initially a single band, this stylistic trademark doubled to two for 1955 - 1956. The Silver Streaks were discontinued the same year the Indian Head emblems were; 1957.

Other long-familiar styling elements were the split grille design (from 1953 onward) and 'grilled-over' (in the 1960s), or multiple-striped taillights. This later feature originated with the 1963 Grand Prix
Pontiac Grand Prix

The Pontiac Grand Prix was an automobile produced by the Pontiac division of General Motors. First introduced as part of Pontiac's full-size model offering for the 1962 model year, the Grand Prix name was also applied to cars in the personal luxury car market segment and the mid-size offering, slotting below the large Pontiac Bonneville in th...
, and though the '62 GP also had rear grillework, the taillight lenses were not behind it.

Engines

Pontiac, Chevrolet and GMC were the final GM North American marques to offer a V-8 (GMC's V-8 was, in fact, the Pontiac unit). Pontiac engineer Clayton Leach designed the stamped steel valvetrain rocker arm, a simplified and incredibly reliable alternative to a bearing-equipped rocker. This design was subsequently picked up by nearly every OHV engine manufacturer at one point or another.

Pontiac began work on a V-8 configuration in 1946. This was initially intended to be an L-head engine, and 8 experimental units were built and extensively tested by the end of the 1940s. But testing comparisons to the OHV
Overhead valve

An overhead valve engine, also called pushrod engine or I-head engine is a type of piston engine that places the camshaft in the cylinder block and uses pushrods or rods to actuate rocker arm above the cylinder head to actuate the poppet valve....
 Oldsmobile
Oldsmobile

Oldsmobile was a brand name of automobile produced for most of its existence by General Motors. It was founded by Ransom E. Olds in 1897. In its 107-year history, it produced 35.2 million cars, including at least 14 million built at its Lansing, Michigan factory....
 V-8 revealed the L-head could not compete performance-wise. So, in addition to building a new Pontiac Engineering building in 1949-1951, the decision to re-direct the V-8 to an OHV design delayed its introduction until the 1955 model year.

In mid-1956, Pontiac introduced a higher-powered version of its V-8. Among other things, this version of the engine was equipped with a high performance racing camshaft and dual 4-barrel carburetors. This was the first in a series of NASCAR
NASCAR

The National Association for Stock Car Auto Racing is the largest sanctioning body of stock cars in the United States. The three largest racing series sanctioned by NASCAR are the Sprint Cup Series, the Nationwide Series and the Camping World Truck Series....
-ready Super-Tempest and Super-Duty V-8 engines and introduced the long line of multi-carburetor equipped engines that saw Pontiac become a major player during the muscle car and pony car era of the 1960s.

Pontiac's second generation V-8 engines shared numerous similarities, allowing many parts to interchange from its advent in 1959 to its demise in 1979. Sizes ranged from 265 cubic inch to 455 cubic inch. This similarity (except the 301 & 265) makes rebuilding these engines relatively easier. This feature also made it possible for Pontiac to invent the modern muscle car
Muscle car

Muscle car is a term used to refer to a variety of high performance automobiles. At its most widely accepted the term refers to American 2-door rear wheel drive mid-size cars of the late 1960s and early 1970s equipped with large, powerful V8 engines and sold at an affordable price for street use and automobile racing, formally and informal...
, by the relatively simple process of placing its second largest-displacement engine, the 389 cid, into its mid-size car, the Le Mans, creating the Pontiac GTO
Pontiac GTO

The Pontiac GTO is an automobile built by Pontiac in the United States from 1964 to 1974, and by Holden in Australia from 2004 to 2006. It is often considered the first true muscle car....
.

From their inception in the 1950s until the early 1970s, Pontiac engines were known for their performance. The largest engine was a massive 455 cubic inch V-8 that was available in most of their mid-size, full-size and sports car models. At the height of the horsepower era, Pontiac engines reached a powerful 390 rated horsepower (SAE gross), though other engines achieved considerably higher outputs in actuality. Federal emissions laws eventually brought the horsepower era to a close and resulted in a steady decline for Pontiac's engines. One holdout to this industry-wide slide was the Super Duty 455 engine of 1973-1974. Available only in the Firebird Formula and Trans Am models, this was rated at net and was a very strong performer that included a few race-specific features, such as provisions for dry-sump oiling.

The only non-traditional Pontiac V-8 engines were the 301 cubic inch and the smaller displacement 265 cubic inch V-8s. Produced from 1977 through 1981, these engines had the distinction of being the last V-8s produced by Pontiac; GM merged its various brand's engines into one collectively-shared group in 1980, entitled General Motors Powertrain. Interestingly, the 301 had a bore and stroke, identical to the vaunted Chevrolet Small-Block engine
Chevrolet Small-Block engine

Chevrolet's small-block V8 is a not a single engine but a series of famous automobile engines built on the same basic small engine block. Retroactively referred to as the "Generation I" small-block, it is distinct from subsequent GM "Generation II" GM LT engine and "Generation III" GM LS engine engines....
 and Ford Boss 302 engine
Ford Boss 302 engine

The Boss 302 engine is a high-performance small-block V8 engine from Ford Motor Company. It was a hybrid of small-block Ford V8s - It used the block of the small Ford Windsor engine and the heads of the larger Ford Cleveland engine....
.

Pontiac engines were not available in Canada, however, but were replaced with Chevrolet engines of similar size and power, resulting in such interesting and unusual (at least to American car fans) models as the Beaumont SD-396 with a Chevrolet big-block 396 cubic inch V-8.

All Pontiac engines were designed around a low-RPM/high-torque model, as opposed to the ubiquitous Chevrolet Small-Block engine
Chevrolet Small-Block engine

Chevrolet's small-block V8 is a not a single engine but a series of famous automobile engines built on the same basic small engine block. Retroactively referred to as the "Generation I" small-block, it is distinct from subsequent GM "Generation II" GM LT engine and "Generation III" GM LS engine engines....
 known for its smaller displacement and high RPM/high power design. Pontiac engines were unique for their integrated water pump and timing chain cover, and separate valley pan and intake.

Carburetors

PMD originally used Carter 1-barrel carburetor
Carburetor

A carburetor or carburettor , is a device that blends Earth's atmosphere and fuel for an internal combustion engine. It was invented by Karl Benz before 1885 and patented in 1886....
s for many years, but by the time of the second generation V-8 engines had switched mostly to 2-barrel offerings. These also were the basis for the Tri-Power setups on the engines.

The Tri-Power setup included one center carburetor with idle control and two end carburetors that did not contribute until the throttle was opened more than half way. This was accomplished two ways, mechanically for the manual transmission
Manual transmission

A manual transmission is a type of Transmission used in automotive applications. It generally utilizes a driver-operated clutch operated by a pedal or lever, for regulating torque transfer from the engine to the transmission, and a gear-shift either operated by hand or by foot ....
 models, and via a vacuum-switch on the automatics. This went through various permutations before being banned by GM as a factory installed option in 1967, and totally in 1968.

PMD also had a square-bore 4-barrel at the time, but this was rated at a lower power than the Tri-Power. This carburetor was later replaced by the Quadrajet
Quadrajet

In automobile mechanics, the Quadrajet is a 4 barrel carburetor made by the Rochester Products Division of GM that was widely used in General Motors motor vehicles until 1990....
, a spread bore. 'Spread-bore' refers to the difference in sizes between the primaries and secondaries.

By the end of the muscle car era, the QuadraJet setup had become the nearly-ubiquitous choice on PMD engines, due to its excellent economy and power characteristics. While QuadraJets have been occasionally derided as being poor performers, with proper understanding and tuning it can compete at most levels with other designs short of the full race inspired set-ups such as the Holley Double-Pumpers, which incorporated accelerator pumps on the primary and secondary carburetor circuits.

This Q-jet design proved good enough to last well into the 1980s with emissions modifications, while most others carburetors were dropped for the easier to build fuel injection when economy mattered.

Models


Pontiac in Motorsports

  • Autohaus Motorsports, Stevenson Motorsports, and Banner Racing run Pontiac GXP.R race cars (based on the Pontiac G6
    Pontiac G6

    The Pontiac G6 is a mid-size car produced under the Pontiac brand of United States automaker General Motors. It was introduced in the fall of 2004 to replace the Pontiac Grand Am....
     GXP coupe) in the Rolex Sports Car Series
    Rolex Sports Car Series

    The Rolex Sports Car Series is the premiere series run by the Grand American Road Racing Association. It is a North American-based sports car racing series that was founded in 2000 under the name Grand American Road Racing Championship to replace the failed United States Road Racing Championship....
    . Meanwhile, Matt Connolly Motosports run the Pontiac GTO.R, a car that was abandoned for the GXP.R shortly after production stopped on the Pontiac GTO
    Pontiac GTO

    The Pontiac GTO is an automobile built by Pontiac in the United States from 1964 to 1974, and by Holden in Australia from 2004 to 2006. It is often considered the first true muscle car....
    .
  • Pontiac also provides a 5.0L V8 for the Daytona Prototype
    Daytona Prototype

    A Daytona Prototype is a type of sports prototype racing car developed specifically for the Grand American Road Racing Association's Rolex Sports Car Series as their top class of car, replacing contemporary open cockpit sports cars, specifically Le Mans Prototype ....
     class of the Rolex Sports Car Series
    Rolex Sports Car Series

    The Rolex Sports Car Series is the premiere series run by the Grand American Road Racing Association. It is a North American-based sports car racing series that was founded in 2000 under the name Grand American Road Racing Championship to replace the failed United States Road Racing Championship....
    .
  • Rhys Millen drove a factory backed Pontiac GTO
    Pontiac GTO

    The Pontiac GTO is an automobile built by Pontiac in the United States from 1964 to 1974, and by Holden in Australia from 2004 to 2006. It is often considered the first true muscle car....
     for three seasons of both the D1 Grand Prix
    D1 Grand Prix

    The , abbreviated as D1GP and subtitled Professional Drift) is a production car drifting series from Japan. After several years of hosting amateur drifting contests, Option & Tokyo Auto Salon founder Daijiro Inada, and drifting legend Keiichi Tsuchiya hosted a professional level drifting contest in 1999 and 2000 to feed on the eve...
     and Formula D
    Formula D

    Formula D is a United States' drifting series.It is not a racing formula, the name is taken for vanity's sake only.The series is sponsored by the popular video game series, Need for Speed....
     drifting series. In 2006, the GTO was painted in the Red Bull
    Red Bull

    Red Bull is an energy drink that is sold by Red Bull GmbH. In 2006, more than 3 1000000000 cans were sold in over 130 countries.Red Bull was inspired by Krating Daeng, an energy drink produced in Thailand that had been used for years by long-distance truckers, kick-boxers, students and others who wanted a boost....
     scheme to match the new Pontiac Solstice
    Pontiac Solstice

    The Pontiac Solstice is a small sports car from the Pontiac division of General Motors. Introduced at the 2004 North American International Auto Show, the Solstice roadster began mass production in Wilmington, Delaware, starting in mid-2005 for the 2006 model year....
    . The Solstice was not driven in 2006 for the Formula D series until 2007. The GTO was retired after the 2006 season.
  • The latest body style used in the IROC series was that of a Fourth Generation Pontiac Trans AM.
  • Pontiac held a long presence in NASCAR
    NASCAR

    The National Association for Stock Car Auto Racing is the largest sanctioning body of stock cars in the United States. The three largest racing series sanctioned by NASCAR are the Sprint Cup Series, the Nationwide Series and the Camping World Truck Series....
    's Winston Cup and Busch series for numerous years with its Grand Prix body style. It was also NASCAR's Official Pace Car until Pontiac withdrew from NASCAR after the 2003 season so GM could focus on Chevrolet's success in NASCAR.
  • Joe Huffaker built a race car using a Pontiac Fiero
    Pontiac Fiero

    The Pontiac Fiero is a mid-engined sports car that was built by the Pontiac division of General Motors from 1984 to 1988....
     GT. It was driven by Bob Earl in 1985 and 1986 and won numerous races.


Gallery


See also


  • Category:Pontiac vehicles
    • Pontiac V8 engine
      Pontiac V8 engine

      From 1955 to 1981 the Pontiac Division of General Motors Corporation manufactured its own V8 engines, distinct from Buick, Cadillac, Chevrolet, or Oldsmobile....
    • Pontiac Straight-8 engine
      Pontiac Straight-8 engine

      The straight-8 was an eight-cylinder, in-line automobile engine that was used in production Pontiacs from 1933 to 1954. Introduced in the fall of 1932 for the 1933 models, it was Pontiac's most powerful engine at the time and was the least expensive eight-cylinder engine built by an American automotive manufacturer....
    • Pontiac Straight-6 engine
      Pontiac Straight-6 engine

      Like most American automobile manufacturers, Pontiac relied on the straight-6 design for their circa-World War II automobiles....
    • List of GM engines
      List of GM engines

      This is a list of GM engines, or more specifically a list of engine designs that General Motors Corporation has used in its various products....
    • Chief Pontiac
      Chief Pontiac

      Pontiac or Obwandiyag , was an Ottawa leader who became famous for his role in Pontiac's Rebellion , an North American Indian struggle against the Kingdom of Great Britain military occupation of the Great Lakes region following the British victory in the French and Indian War....


    External links