Perfume (song)
Encyclopedia
Perfume is the second single by British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 girl group Parade
Parade (band)
Parade are a British five piece girl group, who are currently signed to Asylum Records. The band has five members: Emily Biggs, Lauren Deegan, Bianca Claxton, Jessica Agombar and Sian Charlesworth. They are currently working on their debut album. Before Parade, Biggs was a member in the girl group...

. It was released on 17 June 2011 as a Digital download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. On 26 June 2011 the song entered the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

 at number 38 and lasted only a week in the UK Top 100.

Critical Reception

Lewis Corner of Digital Spy
Digital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....

 said, "Must be my perfume, my perfume, my perfume/ That's what they like," cantillate the glamorous five-some while wistfully pondering about their fellas over feather-light beats and an overly insistent horn, courtesy of production trio The Fairground. Our verdict? Despite the catchy-as-cholera hook the track lacks any real conviction or 'tude - in fact, we doubt a line like "bringing all the boys and they're dropping all their toys" would ever be given the Spice seal of approval. Third time lucky perhaps?. He awarded the song 3 stars.

Music Video

A music video to accompany the release of "Perfume" was first released onto YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 on 18 May 2011 at a total length of three minutes and twelve seconds, The music video was directed by Emil Nava and shows Big Ben and London Eye
London Eye
The London Eye is a tall giant Ferris wheel situated on the banks of the River Thames, in London, England.It is the tallest Ferris wheel in Europe, and the most popular paid tourist attraction in the United Kingdom, visited by over 3.5 million people annually...

.

Live Performances

While Parade are touring, Perfume was part of a set list of songs including a cover of Cee Lo Green's "Forget You", a song called Rollercoaster, and an original acoustic song called Rokstar performed by the group, as well as their song Louder, which is their first single.

Track listing

Charts

> >
Chart (2011) Peak
position

Release History

Region Date Format
United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

17 June 2011 Digital Download
Music download
A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

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