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Pepsi ONE
 
 
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Pepsi ONE (so named because it contains one calorie
Calorie

The calorie is a pre-SI metric system unit of energy. The unit was first defined by Professor Nicolas Cl?ment in 1824 as a unit of heat. This definition entered French and English dictionaries between 1841 and 1867....
 per eight-fluid ounce
Fluid ounce

A fluid ounce is a unit of volume in both the Imperial unit and the United States customary units systems. It is common to refer to the unit simply as an ounce, especially in cases where no confusion with the unit of mass is likely to occur....
 (230 ml) serving) is a sugar
Sugar

Sugar is a class of edible crystalline substances, mainly sucrose, lactose, and fructose. Human taste buds interpret its flavor as sweet. Sugar as a basic food carbohydrate primarily comes from sugar cane and from sugar beet, but also appears in fruit, honey, sorghum, sugar maple , and in many other sources....
-free cola
Cola

Cola is a beverage usually with caramel coloring and containing caffeine.Originally invented by the druggist John Pemberton, it has become popular worldwide....
, marketed by PepsiCo in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 as an alternative to regular Pepsi
Pepsi

Pepsi is a Carbonation that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants, cinemas and from vending machines....
 and Diet Pepsi
Diet Pepsi

Diet Pepsi is a low-calorie carbonation cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar. Its current formula in the United States contains only the artificial sweetener aspartame....
.

On December 30, 1997, the artificial sweetener acesulfame potassium
Acesulfame potassium

Acesulfame potassium is a calorie-free artificial sweetener, also known as Acesulfame K or Ace K , and marketed under the trade names Sunett and Sweet One....
 (Ace-K) was approved for use by the Food and Drug Administration
Food and Drug Administration

The U.S. Food and Drug Administration is an Government agency of the United States Department of Health and Human Services and is responsible for regulating and supervising the safety of foods, dietary supplements, Medications, vaccines, Biopharmaceutical, blood transfusion, medical devices, Electromagnetic radiation-emitting devices, veteri...
. PepsiCo responded within one hour, announcing the introduction of Pepsi One (which reached store shelves the following October).






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Pepsi ONE (so named because it contains one calorie
Calorie

The calorie is a pre-SI metric system unit of energy. The unit was first defined by Professor Nicolas Cl?ment in 1824 as a unit of heat. This definition entered French and English dictionaries between 1841 and 1867....
 per eight-fluid ounce
Fluid ounce

A fluid ounce is a unit of volume in both the Imperial unit and the United States customary units systems. It is common to refer to the unit simply as an ounce, especially in cases where no confusion with the unit of mass is likely to occur....
 (230 ml) serving) is a sugar
Sugar

Sugar is a class of edible crystalline substances, mainly sucrose, lactose, and fructose. Human taste buds interpret its flavor as sweet. Sugar as a basic food carbohydrate primarily comes from sugar cane and from sugar beet, but also appears in fruit, honey, sorghum, sugar maple , and in many other sources....
-free cola
Cola

Cola is a beverage usually with caramel coloring and containing caffeine.Originally invented by the druggist John Pemberton, it has become popular worldwide....
, marketed by PepsiCo in the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 as an alternative to regular Pepsi
Pepsi

Pepsi is a Carbonation that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants, cinemas and from vending machines....
 and Diet Pepsi
Diet Pepsi

Diet Pepsi is a low-calorie carbonation cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar. Its current formula in the United States contains only the artificial sweetener aspartame....
.

On December 30, 1997, the artificial sweetener acesulfame potassium
Acesulfame potassium

Acesulfame potassium is a calorie-free artificial sweetener, also known as Acesulfame K or Ace K , and marketed under the trade names Sunett and Sweet One....
 (Ace-K) was approved for use by the Food and Drug Administration
Food and Drug Administration

The U.S. Food and Drug Administration is an Government agency of the United States Department of Health and Human Services and is responsible for regulating and supervising the safety of foods, dietary supplements, Medications, vaccines, Biopharmaceutical, blood transfusion, medical devices, Electromagnetic radiation-emitting devices, veteri...
. PepsiCo responded within one hour, announcing the introduction of Pepsi One (which reached store shelves the following October). This new variety was based upon an earlier product (sold in other countries) called Pepsi Max
Pepsi Max

Pepsi Max, similar to its forerunner Pepsi Edge, is a low-calorie, sugar-free cola, marketed by PepsiCo, Inc. as an alternative to regular Pepsi and Diet Pepsi....
, but it featured a formula and flavor
Flavor

Flavor or flavour is the sensory impression of a food or other chemical substance, and is determined mainly by the chemical senses of taste and olfaction....
 profile developed specifically for the U.S. market.

The launch of Pepsi ONE included an advertising
Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to Purchasing or to consume more of a particular brand of Product or Service ....
 campaign featuring the slogan
Advertising slogan

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product....
 "just one calorie." Subsequently, comedian Tom Green
Tom Green

Michael Thomas "Tom" Green is a Canada actor, rapper, writer, comedian and media personality. He currently hosts the internet talk show Tom Green's House Tonight and the Planet Green game show Go for the Green....
 appeared as the spokesperson.

Formula

As in Pepsi Max, the aforementioned beverage was combined with aspartame
Aspartame

Aspartame is the name for an artificial, non-saccharide sweetener, aspartyl-phenylalanine-1-methyl ester; that is, a methyl ester of the dipeptide of the amino acids aspartic acid and phenylalanine....
 to provide the beverage's sweetness. Some consumers claimed that this resulted in a better taste than that of other diet colas (most of which were sweetened with aspartame alone).

After several years of declining sales,a new formula was introduced in early 2005, replacing aspartame with Splenda brand sucralose
Sucralose

Sucralose is a zero-calorie sugar substitute artificial sweetener. In the European Union, it is also known under the E number E955. Sucralose is approximately 600 times as Sweetness as sucrose , twice as sweet as saccharin, and 3.3 times as sweet as aspartame....
. (Acesulfame potassium remained the secondary sweetener.) This change was accompanied by new packaging and a new lieing campaign. The same year, Pepsi's long-time rival launched Coca-Cola Zero
Coca-Cola Zero

Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. It is marketed as having zero sugar, except in the United States and Canada, where it is marketed as having zero calories....
 (sweetened with aspartame and acesulfame potassium) and Diet Coke with Splenda
Diet Coke Sweetened with Splenda

Diet Coke Sweetened with Splenda was introduced in 2005. It is the seventh variant of Diet Coke. Diet Coke with Splenda contains 2.83 mgs of caffeine per fluid ounce....
.

The Pepsi ONE ingredients are: carbonated water
Carbonated water

Carbonated water, also known as sparkling water, fizzy water and seltzer, is plain water into which carbon dioxide gas has been dissolved, and is the major and defining component of most soft drinks....
, caramel color, natural and artificial flavors, phosphoric acid
Phosphoric acid

Phosphoric acid, also known as orthophosphoric acid or phosphoric acid, is a mineral acid having the chemical formula Hydrogen3PhosphorusOxygen4....
, potassium benzoate
Potassium benzoate

Potassium benzoate , the potassium salt of benzoic acid, is a food preservative that inhibits the growth of mold, yeast and some bacterium. It works best in low-pH products, below 4.5, where it exists as benzoic acid....
 (preservative), sucralose (Splenda brand), caffeine
Caffeine

Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a psychoactive stimulant drug and a mild diuretic. Caffeine was discovered by a German chemist, Friedrich Ferdinand Runge, in 1819....
, citric acid
Citric acid

Citric acid is a weak organic chemistry acid, and it is a natural preservative and is also used to add an acidic, or sour, taste to foods and soft drinks....
, and acesulfame potassium.

A can of Pepsi ONE includes 55.5 mg of caffeine, more than in one can of Mountain Dew
Mountain Dew

Mountain Dew is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson City, TN in the 1940s, then by Barney and Ally Hartman, in Fayetteville, North Carolina and across the United States in 1964....
.

Branding

In October 2008, Pepsi announced they would redesign their logo and rebrand many of their products by early 2009. In 2009, Pepsi
Pepsi

Pepsi is a Carbonation that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants, cinemas and from vending machines....
, Diet Pepsi
Diet Pepsi

Diet Pepsi is a low-calorie carbonation cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar. Its current formula in the United States contains only the artificial sweetener aspartame....
 and Pepsi Max
Pepsi Max

Pepsi Max, similar to its forerunner Pepsi Edge, is a low-calorie, sugar-free cola, marketed by PepsiCo, Inc. as an alternative to regular Pepsi and Diet Pepsi....
 began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark
Pepsi Globe

File:Pepsi logo 2008.svgFile:Diet Pepsi logo 2008.svgFile:Pepsi Max logo 2008.svgThe Pepsi Globe is the name of the logo for Pepsi, called as such because of the swirling "red, white, & blue" design in a sphere-like shape....
 became a series of "smiles," with the central white band arcing at different angles depending on the product. As of March 2009, Pepsi ONE is one of two of Pepsi's products continuing to use the 2003 Pepsi design.

See also

  • List of Pepsi types
    List of Pepsi types

    PepsiCo has produced a number of variations on its primary cola, Pepsi, over the years, including the following:...


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