Coca-Cola Zero or
Coke Zero is a product of the Coca-Cola Company. It is a low-calorie (0.75 calories per liter) variation of
Coca-ColaCoca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
specifically marketed to males, who were shown to associate 'diet' drinks with women.
The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric
typefaceIn typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....
AvenirAvenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988, and released by Linotype GmbH, now a subsidiary of Monotype Corporation....
(or a customized version of it). Some details have varied from country to country. The British logo, for example, originally had the "o" taking a spiral form. In the U.S., the letters decline in
weightIn typography, emphasis is the exaggeration of words in a text with a font in a different style from the rest of the text—to emphasize them.- Methods and use :...
over the course of the word.
Ingredients
All versions of Coke Zero sold in various countries are based on the same flavoring formula, and all are carbonated and caffeinated (excepting caffeine free) However, the exact combination of artificial sweeteners and preservatives used vary from market to market.
Sweeteners and health concerns
Sodium cyclamate, a relatively inexpensive artificial sweetener banned by the U.S. Food and Drug Administration (FDA) since 1969 and once believed to be a
carcinogenA carcinogen is any substance, radionuclide, or radiation that is an agent directly involved in causing cancer. This may be due to the ability to damage the genome or to the disruption of cellular metabolic processes...
, has been used in the Coca-Cola Zero versions produced in Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008. In June 2009
VenezuelaVenezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...
ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.
Variants
Coca-Cola Cherry Zero is a flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut, which occurred on 7 February 2007 at
New York CityNew York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
's
Fashion WeekA fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know...
.
Coca-Cola introduced a
vanillaVanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007.
Coke Vanilla Zero is currently available in the U.S., Nauru and Australia, and from November 2011 as a "Limited Edition" in New Zealand.
In February 2010, Coca-Cola Zéro sans caféine (Caffeine Free Coca-Cola Zero) was released in France. In Japan, Coca-Cola Zero Free launched in April 2010. In the Netherlands, "Coca-Cola Zero Caffeine Free" has been sold since the start of 2011.
Marketing
Coke Zero was Coca-Cola's biggest product launch in 22 years. It is primarily marketed towards young adult males and has even been nicknamed "Bloke Coke". The launch started in Spain, on Wednesday 21 June 2006.
In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women. U.S marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S.
viral marketingViral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
campaign that suggested the company's executives were so angry over the drinks' similarities they were considering suing their coworkers for "taste infringement".
In Australia, the product was originally promoted by a fake front group; the campaign included outdoor
graffitiGraffiti is the name for images or lettering scratched, scrawled, painted or marked in any manner on property....
and online spamming that mentioned a fake
blogA blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
. Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement to comment on the ethics of Coke's activities.
Distribution
Coke Zero is currently sold in:
- Argentina
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- Aruba
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- Australia
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- Austria
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- Bahrain
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- Belgium
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- Bolivia
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- Bosnia and Herzegovina
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- Brazil
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- Bulgaria
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- Canada
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- Chile
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(since April 2007)
- China
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- Colombia
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- Costa Rica
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- Croatia
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- Cyprus
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- Czech Republic
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(since January 2008)
- Denmark
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(since January 2007)
- Dominican Republic
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- Ecuador
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- Egypt
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- El Salvador
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- Estonia
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- Faroe Islands
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(since January 2007)
- Finland
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- France
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- Germany
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- Gibraltar
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- Greece
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(since January 2007)
- Honduras
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- Hong Kong
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- Hungary
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- Iceland
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- Indonesia
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- Iran
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- Ireland
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(since June 2006)
- Israel
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(since March 2008)
- Italy
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- Jamaica
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- Japan
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- Kuwait
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- Lithuania
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(since March 2008)
- Latvia
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(since March 2008)
- Lebanon
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- Lesotho
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- Luxembourg
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- Malaysia (since March 2008, limited to Jusco stores only)
- Malta
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- Mauritius
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(since August 2008)
- Mexico
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- Morocco
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- New Zealand
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- Netherlands
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- Norway
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- Oman
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- Pakistan
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- Palestinian territories
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(since February 2008)
- Panama
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- Papua New Guinea
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- Paraguay
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- Peru
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(since January 2007)
- Philippines
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- Portugal
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- Qatar
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- Saudi Arabia
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- Serbia
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- Slovakia
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- Spain
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- St. Kitts and Nevis (since September 2009)
- Sweden
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- Thailand
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- Taiwan
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- Trinidad and Tobago
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(2011, from Sakartvelo)
- The United Arab Emirates
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- The United Kingdom
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