Pep (store)
Encyclopedia
Pep is a multinational retail company based in Cape Town
, South Africa
. Founded in 1965, Pep operated in 11 countries in Southern Africa
with the opening of an outlet in Lobito
, Angola
in November 2008. As of November 2009, the company reported over 1400 stores in operation, with total employment equaling 14,000 employees. It also owns and runs the largest clothing factory in southern Africa, where it manufactures much of its clothing.
Pep's target market is the mass lower to middle income end of the market. As such it seeks to sell low cost cloths and is the largest single-brand retailer in South Africa
. Pep is a subsidiary of Pepkor
.
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
. Founded in 1965, Pep operated in 11 countries in Southern Africa
Southern Africa
Southern Africa is the southernmost region of the African continent, variably defined by geography or geopolitics. Within the region are numerous territories, including the Republic of South Africa ; nowadays, the simpler term South Africa is generally reserved for the country in English.-UN...
with the opening of an outlet in Lobito
Lobito
Lobito is a town and municipality in Benguela Province in Angola.It dates from 1905 and owes its existence to the bay of the same name having been chosen as the sea terminus of the Benguela railway to the far interior, passing through Luau to Katanga in the Democratic Republic of the Congo. The...
, Angola
Angola
Angola, officially the Republic of Angola , is a country in south-central Africa bordered by Namibia on the south, the Democratic Republic of the Congo on the north, and Zambia on the east; its west coast is on the Atlantic Ocean with Luanda as its capital city...
in November 2008. As of November 2009, the company reported over 1400 stores in operation, with total employment equaling 14,000 employees. It also owns and runs the largest clothing factory in southern Africa, where it manufactures much of its clothing.
Pep's target market is the mass lower to middle income end of the market. As such it seeks to sell low cost cloths and is the largest single-brand retailer in South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
. Pep is a subsidiary of Pepkor
Pepkor
Pepkor is a South African based investment and holding company with business interests in Africa, Australia, United Kingdom and Poland. Managing a portfolio of retail chains focused on the value market and selling predominantly clothing, footwear and textiles...
.