Payback (loyalty card)
Encyclopedia
Payback is a loyalty card scheme launched in 2000 by Metro AG
in Germany
and has the largest market share. It had a turnover of 190 Million Euros in 2007. In 2000, Payback was awarded the Big Brother Award in category business and finance.
In 2010, I-mint, India's leading rewards programme was taken over by Payback and as of 1 Jul 2011, I-mint has been rebranded as Payback India, thus formally launching this loyalty programme in India.
Metro AG
Metro AG is a diversified retail and wholesale/cash and carry group based in Düsseldorf, Germany. It has the largest market share in its home market, and is one of the most globalised retail and wholesale corporations. It is the fourth-largest retailer in the world measured by revenues . In English...
in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and has the largest market share. It had a turnover of 190 Million Euros in 2007. In 2000, Payback was awarded the Big Brother Award in category business and finance.
In 2010, I-mint, India's leading rewards programme was taken over by Payback and as of 1 Jul 2011, I-mint has been rebranded as Payback India, thus formally launching this loyalty programme in India.