Paul Cohen (designer)
Encyclopedia
Paul Cohen is an industrial designer. Paul has won numerous design awards, including becoming an Overall Winner of an Australian Design Award
Australian Design Award
The Australian International Design Awards is an industry body established by the Industrial Design Council of Australia , founded in 1958. The Awards are Australia's only national design awards for industrial design...

, Good Design Award USA, and Red Dot Germany.

Career

After graduation, Paul joined a leading product design consultancy in Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

. His training included working for several years under master Sony designer Masahiro Takahashi. In 2000, he jointly began Cube Sydney, and in 2004 expanded into Cube Design China. Cube is now a global business with an international client base.

In 2003, Paul created several unique designs for EcoSmart Fire, one of which has featured by Bang and Olufsen in Paris. Working with Breville
Breville
Breville is a maker of small kitchen appliances, founded in Sydney, Australia, in 1932. They created the original sandwich toaster, a small household appliance that makes toasted sandwiches. The product was a huge success upon its launch in Australia in 1974, selling 400,000 units in its first year...

 in 2004, Paul helped to create a range of electric home appliances, including working on the Breville Ikon kettle and Breville variable temp kettle, both of which are now the largest selling kettles in the world (in excess of 1.5 million).

Many of his designs have been showcased on the covers of and within the pages of magazines, including Belle
Belle (magazine)
Belle is an Australian design magazine, published bi-monthly, covering interior design and architecture as well as a raft of other home improvement content. It is Australia's leading design magazine and has been in circulation for over thirty years. It is produced by Australian Consolidated Press....

, Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...

and Wallpaper.

Paul has also worked with Midea and Breo.

In 2008, Paul began a new direction in his new career, expanding business into Shenzhen
Shenzhen
Shenzhen is a major city in the south of Southern China's Guangdong Province, situated immediately north of Hong Kong. The area became China's first—and one of the most successful—Special Economic Zones...

 China. There, he was the guest of the Red Dot in China. Paul is also active in a variety of exhibitions, such as the International Creative Design Expo(Shenzhen). He currently divides his time between Australia and China.

Design

Besides the EcoSmart Fire system and Breville appliances, one of Paul's most famous designs is the Breville IKON home appliance range. The Ikon kettle has sold over 1.5 million kettles per year. Other designs he has created for every day use includes a Vodafone mobile phone, the Energiser 3-in1 flashlight, Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....

 tooth flosser, Midea air conditioners and many other consumer goods.
He has stated that his aim it to develop more mass produced products which embrace environmental factors.

Professional experience

Paul is the CEO of Cube Design China Limited. He now works in conjunction with large multinational Chinese companies, with a goal of helping to raise design standards in that country. His client list includes Midea, Joyoung, Shenzhen Breo, Top Electric Appliances, Saab Appliances, Fromone Homewares and many more.

In Sydney, he is the Co-Owner and a Director of Cube Industrial Design, where the clients include Breville, Blueye Eyewear, Johnson and Johnson, Hydro Surfing Products, Greentech products, Vodafone, Bang and Olufsen, Tupperware and Phillips.

Paul was also the Managing Director of Think Product Design until 2007, as well as Senior Designer at Design Recourse International, where his projects included working with clients such as AGL, Eveready, Black and Decker, Netcomm, IBM Australia and Sun Moon Star.

Additional professional activities

Paul has spoken at worldwide forums, served on judging panels and has lectured in industrial design.
  • Honoured Guest speaker IODFCN design fair Conference China 2008

  • Guest Speaker SOFA design forum 2008

  • Guest Speaker ICIF forum 2006

  • 2006 Standards Australia Design Awards Judge

  • 2002 Standards Australia Design Awards Judge

  • 2002 Expert Design witness April - June

  • 2001 Newcastle University Judge

  • 1994 - 2006 University of Technology Sydney Professor – Industrial Design course (teaching Industrial design projects and Illustration to years 1- 4)

  • 1999 University of New South Wales, External Judge and Guest speaker

  • 1999 University of Technology Sydney, Guest speaker

  • 1995 University of New South Wales, lecturer – Industrial Design Masters course, Teaching Industrial Illustration

Awards and honors

  • Joint Winner Red Dot Design awards Germany 2008 (espresso machine
    Espresso machine
    An espresso machine is used to produce the traditional Italian coffee beverage called espresso.-History:The first machine for making espresso was built and patented by Angelo Moriondo of Turin, Italy, who demonstrated a working example at the Turin General Exposition of 1884. He was granted patent no...

    )
  • Winner Australian international design awards
  • Joint Winner Bronze at the IDEA, (International Design Excellence Awards USA) consumer products 2007. (Breville blender)
  • Joint Winner Australian Design Award
    Australian Design Award
    The Australian International Design Awards is an industry body established by the Industrial Design Council of Australia , founded in 1958. The Awards are Australia's only national design awards for industrial design...

    s 2007 ( Breville espresso machine)
  • Winner Home beautiful awards 2007, & 2006 ( smart fire )
  • Joint Winner, Good Design Award
    Good Design Award
    The is Japanese comprehensive design evaluation and commendation system, operated by Japan Industrial Design Promotion Organization . The system has its origins in the “Good Design Selection System” instituted by the Ministry of International Trade and Industry of Japan in 1957.The award system...

    , Chicago Athenaeum 2006 (coffee)
  • Judge for the Standards Australia Design Awards 2006
  • Joint Winner Australian design award ( Tech 2 swim fin )
  • Peoples Choice winner 2005
  • Design Mark Winner 2004
  • Winner Australian Design Awards 2003 ( Target Tip )
  • Judge for the Standards Australia Design Awards 2002
  • Overall Awards Winner, Australian Design Awards, 1999
  • 2004 Design Mark Winner – Fire Place
  • 2000 Design mark winner. Standards Australia. - Compost Bin
  • 1999 Australian Design Awards, Winner of the year – Think Product Design, for Blueye Eyewear goggles.
  • 1990 Australian Design Award – Zone Security
  • 1988 Annual World Design Expo (Japan) Silver Medal – Toiletry product
  • 1985 Worldwide inventors Expo (New York) Gold Medal Winner – Electric Toothbrush
  • 1984 Tango Plastics Prize – Highly Commended

External links

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