Participation TV
Encyclopedia
Participation TV is a broad term referring to television program
ming which relies on paid audience participation as a key form of revenue
s. Genres include:
Regulations governing participation TV vary throughout the world - but the format is gaining popularity as traditional TV advertising revenues decline. There have been many scandal
s surrounding consumer deception and improper conduct relating to the running of competitions - particularly in the UK
(a leading territory for participation TV).
Typically a TV production company
will come up with the concept and produce a show, licensing it to a broadcaster
and partnering with telecoms companies for the platforms required to drive the revenues.
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...
ming which relies on paid audience participation as a key form of revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
s. Genres include:
- Reality TVReality televisionReality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...
- Big BrotherBig Brother (UK)Big Brother UK is the British version of the Dutch Big Brother television format, which takes its name from the character in George Orwell's 1948 novel Nineteen Eighty-Four...
was the pioneer - Talent showTalent showA talent show is an event where participants perform their talent or talents of acting, singing, dancing, acrobatics, drumming, martial arts, playing an instrument, and other activities to showcase a unique form of talent, sometimes for a reward, trophy or prize...
s - viewers vote for bands/artists/performs to stay on the show - Quiz TVQuiz ShowQuiz Show is a 1994 American historical drama film produced and directed by Robert Redford. Adapted by Paul Attanasio from Richard Goodwin's memoir Remembering America, the film is based upon the Twenty One quiz show scandal of the 1950s...
- viewers answer questions via premium rate phone numbersPremium-rate telephone numberPremium-rate telephone numbers are telephone numbers for telephone calls during which certain services are provided, and for which prices higher than normal are charged. Unlike a normal call, part of the call charge is paid to the service provider, thus enabling businesses to be funded via the calls...
or send premium rate texts to win prizes - Babe ChannelsTelevised sex lineThe televised sex line is a style of pornographic television programming that has developed in Europe since 2001. Broadcast live from a studio, the shows usually feature female presenters advertising a phone sex line at a premium rate, through which callers can also see the woman they are talking...
- viewers interact with girls on screen by phoning a premium rate number or sending premium rate texts - CompetitionCompetitionCompetition is a contest between individuals, groups, animals, etc. for territory, a niche, or a location of resources. It arises whenever two and only two strive for a goal which cannot be shared. Competition occurs naturally between living organisms which co-exist in the same environment. For...
s - simple competitions that are not core to a show but provide additional revenues (e.g. GMTV)
Regulations governing participation TV vary throughout the world - but the format is gaining popularity as traditional TV advertising revenues decline. There have been many scandal
Scandal
A scandal is a widely publicized allegation or set of allegations that damages the reputation of an institution, individual or creed...
s surrounding consumer deception and improper conduct relating to the running of competitions - particularly in the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
(a leading territory for participation TV).
Typically a TV production company
Production company
A production company provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video.- Tasks and functions :...
will come up with the concept and produce a show, licensing it to a broadcaster
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...
and partnering with telecoms companies for the platforms required to drive the revenues.
External links
- Orca Digital's Participation TV platform
- Ofcom's regulation of UK Participation TV
- Mobile Marketing Magazine's explanation of Participation TV