Public Relations

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 Automation

Automation

Automation is the use of control systems and information technologies to reduce the need for human work in the production of goods and services. In the scope of industrialization, automation is a step beyond mechanization...

 (PRA) software is a type of Enterprise Software

Enterprise software

Enterprise software, also known as enterprise application software , is software used in organizations, such as in a business or government, contrary to software chosen by individuals...

 that is designed to automate public-relations-related activities, such as campaign management, real-time media monitoring

Media monitoring

Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on.-In Business:...

, and media analysis.
Generally delivered as a software as a service

Software as a Service

Software as a service , sometimes referred to as "on-demand software," is a software delivery model in which software and its associated data are hosted centrally and are typically accessed by users using a thin client, normally using a web browser over the Internet.SaaS has become a common...

, PRA software can be rapidly deployed without any investment in on-premise hardware

Hardware

Hardware is a general term for equipment such as keys, locks, hinges, latches, handles, wire, chains, plumbing supplies, tools, utensils, cutlery and machine parts. Household hardware is typically sold in hardware stores....

 or software.
Integrated PRA software solutions enable public relations

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 professionals to:

• Plan, execute and report on PR campaigns
• Collaborate with global communications teams in secure, online environment
• Build media lists through integrated media directories
• Communicate with built lists through email or fax and log responses
• Monitor media coverage across traditional media and consumer generated media
• Generate media metric reports, clip books and briefing books
• Analyze media coverage

See also

• Media monitoring service
  Media monitoring service
  A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial...
  
  
• Marketing Automation
  Marketing Automation
  The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then...
  
  
• Customer Relationship Management
  Customer relationship management
  Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...
  
  
• Web application
  Web application
  A web application is an application that is accessed over a network such as the Internet or an intranet. The term may also mean a computer software application that is coded in a browser-supported language and reliant on a common web browser to render the application executable.Web applications are...