Omnionn
Encyclopedia
Omnionn is a music producer of Salvadoran music. A "guanako" himself, he is particularly active in the Salvadoran hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

 scene, where he is the official producer of Pescozada
Pescozada
Pescozada is a hip-hop group formed in Chalatenango, El Salvador. They usually rap in Spanish, sometimes throwing in bits of English like "Yeah" "Uh-huh" or "Hip hop", and use an extreme amount of Caliche. Their name, which used to refer to an honor given to a knight by royalty, literally means...

. He is also widely known as an artist of Electronic music
Electronic music
Electronic music is music that employs electronic musical instruments and electronic music technology in its production. In general a distinction can be made between sound produced using electromechanical means and that produced using electronic technology. Examples of electromechanical sound...

. Ominonn resided in San Francisco, California for most of his life, but has dedicated himself to help establish an urban music scene in El Salvador
El Salvador
El Salvador or simply Salvador is the smallest and the most densely populated country in Central America. The country's capital city and largest city is San Salvador; Santa Ana and San Miguel are also important cultural and commercial centers in the country and in all of Central America...

, and in 2006 moved back to his home country.

Originally from the department or province of Ahuachapan
Ahuachapán
Ahuachapán is a city and municipality and the capital of the Ahuachapán Department in western El Salvador. The municipality including the city covers an area of 244.84 km² and as of 2007 has a population of 110,511 people...

, in the west side of El Salvador, Omnionn (Agustin Anaya) has and continues to be one of the most progressive and innovative producers of hip hop and electronica in Latin America. He has credits in both genres on both sides of the atlantic and has worked with groups/artists like Dos Hermanos, Zion I
Zion I
Zion I are a hip hop duo from Oakland, California. The duo consists of producer DJ AmpLive and MC Zumbi. The group is known to its followers for Amp's futuristic production techniques, using a mix of live instrumentation and samples, and Zumbi's positive and socially conscious lyrics. Zion I...

, Sindicato del Hip Hop Argentino, Apolo 11, Planet Asia
Planet Asia
Planet Asia aka King Medallions is an underground hip hop MC from Fresno, California who is a member of hiphop groups the Cali Agents, and Skhool Yard...

, Sean T, and is very active in the remixing world of electronic music.

In 2003, Omnionn co-founded the music marketing firm and record label The Assembly Line/Glifico in partnership with San Francisco Bay Area hip hop producer Ghazi Shami and Nora Anaya. The firm has become the most active label outside of El Salvador to promote and market Salvadoran urban music.

In 2004, Omnionn made contact with an independent and obscure hip hop group in the department of Chalatenango
Chalatenango
Chalatenango can refer to:* the Chalatenango Department in El Salvador* the city Chalatenango in El Salvador...

, El Salvador called "Pescozada
Pescozada
Pescozada is a hip-hop group formed in Chalatenango, El Salvador. They usually rap in Spanish, sometimes throwing in bits of English like "Yeah" "Uh-huh" or "Hip hop", and use an extreme amount of Caliche. Their name, which used to refer to an honor given to a knight by royalty, literally means...

," formed at the time by three young men with a passion to make hip hop music in one of the most rural and politically isolated areas of the country. The project intrigued the producer and he began taking the group under his wing, releasing a crunk
Crunk
Crunk is a music style that originated in Memphis, Tennessee in the mid-to-late 1990s and gained mainstream success around 2003–2004. Performers of crunk music are sometimes referred to as crunksters. An archetypal crunk track most frequently uses a drum machine rhythm, heavy bassline, and...

 remix of Pescozada's "Quieres Mierda?" previously released in the album "Diaz Ozkuros en el Barrio" (2002). After several remixes, assessment and market analysis, Omnionn was able to propose focusing more label resources to build what has become the most successful and known hip hop project in Central America
Central America
Central America is the central geographic region of the Americas. It is the southernmost, isthmian portion of the North American continent, which connects with South America on the southeast. When considered part of the unified continental model, it is considered a subcontinent...

.

In 2006 he left the United States to personally supervise Pescozada's international marketing and music production from El Salvador and produce other upcoming hip hop projects, amongst them 4 Manifestantes, Real Akademia and Palomacho, and produce several compilations of "Guanaco Hip Hop".

In 2007 Omnionn officially joined Pescozada as producer and third member of the group.

International press

Omnionn has been successful at putting Salvadoran urban music in the forefront of the international press. An article from Spain's Hip Hop Nation magazine wrote "The element that grabs the most attention in Pescozada is not the vocal parts, rather the music production." The article continues, "The result of [Omnionn's] involvement as far as the quality of mixes, and the level of detail in his beats put Pescozada in a clear advantage compared to the vast majority of the groups in Latin America, which for the most part, do not count with the tools to reach that level of sound."

External links

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