Oatmeal Crisp is a cereal brand from General Mills

General Mills

General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...

. It consists of flattened oatmeal

Oatmeal

Oatmeal is ground oat groats , or a porridge made from oats . Oatmeal can also be ground oat, steel-cut oats, crushed oats, or rolled oats....

 flakes glazed with a sugary coating. There were six types: Raisin, Almond, Triple Berry, Apple Brown Sugar, Maple Nut, and Vanilla Yogurt. Only the Raisin, Almond and Maple Nut types are still in production.

Advertising

It once sported the slogan "But it's not oatmeal", but more recently General Mills has switched to several new gimmicks, including the reverse psychology

Reverse psychology

Reverse psychology is a technique involving the advocacy of a belief or behavior that is opposite to the one desired, with the expectation that this approach will encourage the subject of the persuasion to do what actually is desired: the opposite of what is suggested...

-based "But you won't like it" campaign. To promote Psycho IV: The Beginning

Psycho IV: The Beginning

Psycho IV: The Beginning is a 1990 made-for-cable-television horror film that serves as both the third sequel and a prequel to Alfred Hitchcock's 1960 film Psycho, as it includes both events after Psycho III while focusing on flashbacks of events that took place prior to the original film...

, Anthony Perkins

Anthony Perkins

Anthony Perkins was an American actor, best known for his Oscar-nominated role in Friendly Persuasion and as Norman Bates in Alfred Hitchcock's Psycho , and its three sequels.-Early life:...

 reprises his role as Norman Bates

Norman Bates

Norman Bates is a fictional character created by writer Robert Bloch as the central character in his novel Psycho, and portrayed by Anthony Perkins as the main antagonist of the 1960 film of the same name directed by Alfred Hitchcock...

 talking about how he always does what his mother tells him, but could never eat Oatmeal until he found Oatmeal Raisin Crisp. Although the character's name wasn't mentioned throughout the commercial, it was hinted that he was Norman Bates: the cupboard in which the cereal was in is where he kept the Strychnine, he kept his spoons next to his butcher knife and when he spouts the original slogan "look Ma, I am eating my oatmeal" the Camera pans away to Mother

Norma Bates (Psycho)

Mrs. Norma Bates is a fictional character in the novel Psycho by Robert Bloch and the Universal Studios Psycho franchise starring Anthony Perkins, Psycho, Psycho II, Psycho III, Psycho IV: The Beginning and the TV spin-off Bates Motel...

saying "Now that's a good boy." in a sinister tone and panning back to Norman with a shocked expression on his face as if he wasn't imitating her this time.

A commercial from August 2006 has a father putting a 'G' before the name to make Goatmeal Crisp. However, in one shot, the 'G' is missing.