Norrlands Guld
Encyclopedia
Norrlands Guld is a Swedish
lager beer introduced in 1965 by Sollefteå Bryggeri. It is now brewed by Spendrups
as of 1989.
It is known for its long-running ad campaign which feature a stereotyped view of Norrland. The principal character is Ingemar, a very laid back man who lives a simple life with his buddies.
The central message is that people from Norrland (who naturally drink Norrlands Guld) are generally more laid back and free from pretension. The Catchphrase "Varför inte vara dig själv för en stund?" (Why not be yourself for a moment?) reflects this.
Norrlands Guld is also sold outside of Sweden throughout the IKEA retail chain.
. It was to star Pontus Gårdinger
as Ingemar and was presented as a dramatic revenge story with a completely different tone than the previous commercials.
This was actually just a joke and no movie was in the works. It did however spawn a 30 minute mockumentary
video where Schyffert and others involved talk about how everything went wrong with the shoot.
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
lager beer introduced in 1965 by Sollefteå Bryggeri. It is now brewed by Spendrups
Spendrups
Spendrups Bryggeri AB, is a Swedish brewery and a brand name. The head office is located in Vårby, Huddinge. Spendrups have breweries in Grängesberg, Vårby and Visby ....
as of 1989.
It is known for its long-running ad campaign which feature a stereotyped view of Norrland. The principal character is Ingemar, a very laid back man who lives a simple life with his buddies.
The central message is that people from Norrland (who naturally drink Norrlands Guld) are generally more laid back and free from pretension. The Catchphrase "Varför inte vara dig själv för en stund?" (Why not be yourself for a moment?) reflects this.
Norrlands Guld is also sold outside of Sweden throughout the IKEA retail chain.
Norrlands Guld the movie
In 2006, ads started to appear for an upcoming movie called "Snart är det lördag igen"(it's soon Saturday again) which was being directed by comedian Henrik SchyffertHenrik Schyffert
Per Henrik Schyffert is a Swedish comedian, actor, musician and radio and TV personality.Schyffert was a VJ for MTV Europe in the late 80's. In 1992 he hosted the comedy TV show I Manegen Med Glenn Killing, also starring Robert Gustafsson and Johan Rheborg...
. It was to star Pontus Gårdinger
Pontus Gårdinger
Pontus Gårdinger is a Swedish television presenter and show host who has, among other things, hosted Melodifestivalen 1996. He also hosted the short lived reality show Miljonärerna on Kanal5...
as Ingemar and was presented as a dramatic revenge story with a completely different tone than the previous commercials.
This was actually just a joke and no movie was in the works. It did however spawn a 30 minute mockumentary
Mockumentary
A mockumentary , is a type of film or television show in which fictitious events are presented in documentary format. These productions are often used to analyze or comment on current events and issues by using a fictitious setting, or to parody the documentary form itself...
video where Schyffert and others involved talk about how everything went wrong with the shoot.