Newfoundland and Labrador Liquor Corporation
Encyclopedia
The Newfoundland and Labrador Liquor Corporation is a provincial crown corporation of the Canadian province of Newfoundland and Labrador
. It is responsible for managing the importation, sale and distribution of beverage alcohol within the province. The name is officially abbreviated NLC despite the recent addition of the reference to Labrador in the full name.
The Corporation's headquarters is on Kenmount Road in St. John's
. It operates 26 retail stores and one distribution centre, and also licences and services over 100 agency stores in the smaller communities.
The NLC is unique in Canada
in that it continues to manufacture and bottle hard liquor, operations that were performed in all provinces during the early years of government-run liquor businesses but which the NLC's counterparts in other provinces got out of decades ago. Each year, the NLC engages in the manufacture of alcoholic beverages, blending and bottling over 125,000 cases of spirits.
Products blended and bottled by the Corporation include dark rum
s (including Newfoundland Screech
), amber rum, gin
, brandy
, two Canadian whiskies
and two vodka
s including the Iceberg Vodka
brand. Strict quality control of products closely identified with Newfoundland and Labrador seems to be a key motivator for the NLC to retain its bottling business. Much of this product, especially Screech and Iceberg Vodka, is manufactured for export and thus provides an additional source of revenue for the provincial government.
NLC also operates in partnership with the provincial Government Services Centre and enforcement agencies to ensure compliance with the Acts and Regulations pertaining to the sale, transportation and distribution of beverage alcohol within the province. These Acts and Regulations include the Liquor Corporation Act, the Liquor Control Act and Liquor Licensing Regulations.
Newfoundland and Labrador
Newfoundland and Labrador is the easternmost province of Canada. Situated in the country's Atlantic region, it incorporates the island of Newfoundland and mainland Labrador with a combined area of . As of April 2011, the province's estimated population is 508,400...
. It is responsible for managing the importation, sale and distribution of beverage alcohol within the province. The name is officially abbreviated NLC despite the recent addition of the reference to Labrador in the full name.
The Corporation's headquarters is on Kenmount Road in St. John's
St. John's, Newfoundland and Labrador
St. John's is the capital and largest city in Newfoundland and Labrador, and is the oldest English-founded city in North America. It is located on the eastern tip of the Avalon Peninsula on the island of Newfoundland. With a population of 192,326 as of July 1, 2010, the St...
. It operates 26 retail stores and one distribution centre, and also licences and services over 100 agency stores in the smaller communities.
The NLC is unique in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
in that it continues to manufacture and bottle hard liquor, operations that were performed in all provinces during the early years of government-run liquor businesses but which the NLC's counterparts in other provinces got out of decades ago. Each year, the NLC engages in the manufacture of alcoholic beverages, blending and bottling over 125,000 cases of spirits.
Products blended and bottled by the Corporation include dark rum
Rum
Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...
s (including Newfoundland Screech
Newfoundland Screech
Newfoundland Screech is 40% alcohol rum sold in Newfoundland. Screech is an award winning rum that, through clever marketing, has a name that was once just a colloquial term to describe almost any cheap, high alcohol spirit, including moonshine...
), amber rum, gin
Gin
Gin is a spirit which derives its predominant flavour from juniper berries . Although several different styles of gin have existed since its origins, it is broadly differentiated into two basic legal categories...
, brandy
Brandy
Brandy is a spirit produced by distilling wine. Brandy generally contains 35%–60% alcohol by volume and is typically taken as an after-dinner drink...
, two Canadian whiskies
Canadian whisky
Canadian whisky is a type of whisky produced in Canada. Most Canadian whiskies are blended multi-grain liquors containing a large percentage of corn spirits, and are typically lighter and smoother than other whisky styles...
and two vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....
s including the Iceberg Vodka
Iceberg Vodka
Iceberg Vodka is a vodka manufactured by the Newfoundland and Labrador Liquor Corporation. The vodka is produced using water from icebergs harvested off the coast of Newfoundland and sweet corn from southern Ontario.-Awards:...
brand. Strict quality control of products closely identified with Newfoundland and Labrador seems to be a key motivator for the NLC to retain its bottling business. Much of this product, especially Screech and Iceberg Vodka, is manufactured for export and thus provides an additional source of revenue for the provincial government.
NLC also operates in partnership with the provincial Government Services Centre and enforcement agencies to ensure compliance with the Acts and Regulations pertaining to the sale, transportation and distribution of beverage alcohol within the province. These Acts and Regulations include the Liquor Corporation Act, the Liquor Control Act and Liquor Licensing Regulations.