New Acoustic Dimension
Encyclopedia
NAD Electronics is a brand name of an electronics firm whose products include low-cost home audiophile amplifier
Amplifier
Generally, an amplifier or simply amp, is a device for increasing the power of a signal.In popular use, the term usually describes an electronic amplifier, in which the input "signal" is usually a voltage or a current. In audio applications, amplifiers drive the loudspeakers used in PA systems to...

s and related components. NAD was an acronym for New Acoustic Dimension.

The company was founded in London, England in 1972 by Dr. Martin L. Borish, an electrical engineer with a Ph.D. in Physics.

Its most famous product is the late-1970s NAD 3020 amplifier, designed by Bjørn Erik Edvardsen, which became a staple of low-budget Hi-Fi
High fidelity
High fidelity—or hi-fi—reproduction is a term used by home stereo listeners and home audio enthusiasts to refer to high-quality reproduction of sound or images, to distinguish it from the poorer quality sound produced by inexpensive audio equipment...

 in Britain.

NAD's philosophy is to include only genuinely useful features for aesthetically understated designs when compared to other competitors product. NAD used leading-edge designers but to contract in most cases lower-cost manufacturers on a product-by-product basis, typically in Asia, before the practice became more commonplace.

NAD was acquired by the Danish firm AudioNord in 1991 and subsequently sold in 1999 to the Lenbrook Group of Pickering, Ontario, Canada.

Power-supply design

NAD focuses on the concept of “effective power” and its amplifiers have been known for delivering generous headroom, meaning that they can deliver dynamic power bursts far in excess of their rated RMS
Root mean square
In mathematics, the root mean square , also known as the quadratic mean, is a statistical measure of the magnitude of a varying quantity. It is especially useful when variates are positive and negative, e.g., sinusoids...

 power. The key to this feature is to use a flexible power supply which stores significant reserve current
Electric current
Electric current is a flow of electric charge through a medium.This charge is typically carried by moving electrons in a conductor such as wire...

 for quick release at moments of high musical load. The various incarnations of this design have been associated with different names over the years including Power Envelope and recently PowerDrive. Additional benefits of this approach include the fact that amplifiers using this technology can handle complex, real-life, lower-impedance loudspeaker loads as compared with the simple 8-ohm resistor typically used to calculate advertised power ratings and the fact that the circuitry in this approach requires less cooling, while maintaining ability to handle complex impedance loads as low as 2 ohms.

Clipping protection

An amplifier that is overdriven, or pushed beyond its designed power capabilities, produces audible distortion
Distortion
A distortion is the alteration of the original shape of an object, image, sound, waveform or other form of information or representation. Distortion is usually unwanted, and often many methods are employed to minimize it in practice...

 known as clipping
Clipping (audio)
Clipping is a form of waveform distortion that occurs when an amplifier is overdriven and attempts to deliver an output voltage or current beyond its maximum capability...

by cutting off extremes of the music waveform, resulting in harshly unpleasant sound and threatening damage to speakers, particularly tweeters. NAD amplifiers incorporate a user-defeatable "Soft-Clipping" circuit to address this issue. It gently transforms the music waveform as the point of clipping approaches, the goal being clearer reproduction and simultaneous protection of speakers.
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